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PRIMAX INTERNATIONAL JOURNAL
OF COMMERCE AND MANAGEMENT RESEARCH

International Peer Reviewed | Open Access | A Quarterly Publishing Journal

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PRIMAX IJCMR VOLUME NO.11, ISSUE NO. 4, JANUARY - MARCH 2024

21-01-2024

Page No.01 - 08



  Youtube Cooking Videos on UGC Mode and Its impact on the Demand for Non-Traditional Food Ingredients and Cookwares a Study Among the Housewives

 Shareef A.P, Research scholar, PG & Research Dept. of Management Studies Jamal Mohamed College (Affiliated to Bharathidasan University), Tiruchirappalli, Tamil Nadu
Dr. MA Shakila Banu,Research Guide & Associate Professor, PG & Research Dept. of Management Studies, Jamal Mohamed College (Affiliated to Bharathidasan University), Tiruchirappalli, Tamil Nadu

Abstract
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Increased use of the internet and its tools has caused changes in different spheres of human life. The objective of this research is to identify and explore the influence of increased use of online cookery videos on the demand for non-traditional food ingredients used in the kitchen by housewives. The study was conducted among housewives who are the residents of South India by taking 300 samples distributed across Tamil Nadu, Karnataka and Kerala. The methods used in the study include structured questionnaire, personal and telephonic contacts and review of relevant secondary information. The results indicated that the use of non-traditional food ingredients such as edible colors, baking ingredients, and different powders has been increased proportionally with the increased use of YouTube cooking videos on UGC mode. Those food ingredients were not at all used by most of them before using the internet and watching cooking videos. Some housewives who were the subscribers of printed home magazines were already familiar with those items. The samples were put under different inferential statistical methods. Test of hypothesis reveals that the results are significant. It may be concluded that the availability of instant information on food preparation use of new ingredients will change the buying habits of housewives and further enhance the demand for such product items which were not used in the kitchen prior to the emergence of YouTube cooking videos. Keywords: UGC mode on YouTube, YouTube Cooking Videos, Housewives Cooking habits

21-01-2024

Page No.09 - 15



  A Study on Hybrid Working Model and Its Impact on Employee Performance and Productivity

Dr.Renuga.R, Assistant Professor, Dept. of Commerce Government Arts and Science College for Women, Bargur, Krishnagiri, Tamil Nadu

Abstract
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Job satisfaction refers to the level of contentment and fulfilment an individual experiences in their job or work environment. It’s a multi–dimensional construct that encompasses various aspects of an individual’s job, environmental perceptions, relationship with co-workers, organizational commitment values with organizational goals. Job satisfaction is essential for all industries. This study focuses towards Tata Electrical Private Limited (TEPL) in Krishnagiri, Tamil Nadu, which is a notable entity in the region. It is involved in the manufacturing of precision electronic components. It has provided a significant number of job opportunities in Krishnagiri, particularly benefiting women. The researcher prefers to know the level of satisfaction by constructing various statements based on environmental precisions, attitudes towards co-workers and organizational commitments. These statements are tested through a structural equation model (SEM) based on the questionnaire collected from 200 respondents. Keywords: Job satisfaction, environmental perceptions, Organizational commitments.

21-01-2024

Page No.16 - 27



  A Comparative Study for Retail Broking in Reference to Customer Satisfaction – A Study at Sharekhan V/S Motilal OSWAL Financial Services

Vidya V, PG Research Scholar, Department of Management Studies Global Academy of Technology, Bengaluru, Karnataka
Dr. Shilpi Kulshrestha, Professor, Department of Management Studies Global Academy of Technology, Bengaluru, Karnataka

Abstract
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Purpose - To put it simply, a brokerage business mediates between potential buyers and sellers. A set yearly charge or transaction fees are the main ways that full-service brokerage organisations get rewarded. There is a limit on the amount of free stock trading that online brokers will provide before charging for more services. Online bargain brokers are offering fee-based services, while full-service brokers are releasing phone applications. The lines are becoming more blurry. Brokers have the option of working for brokerage firms or doing it alone. To facilitate the purchase and sale of stocks, bonds, options, and other financial instruments, a brokerage business or brokerage company acts as an intermediary. When a deal is finalised, the broker is paid via commissions or fees. These days, zero-commission stock trading is available to clients of most cheap brokerages. To compensate for this dip in income, the corporations use other revenue streams, such as trading fees for other goods like bonds and mutual funds and payments from exchanges for bulk orders. Design/Methodology/Approach - This is the number of people from the total population who will be chosen at random to fill out the survey. Investors were included in the sample. To choose the sample, Convenience Sampling was used. The goal of the non-probability sampling method known as "convenient sampling" is to collect data from items that are easy to access. Information has been collected from Primary data through questionnaire. Responses were analyzed by the Descriptive analysis, correlation analysis, regression analysis, test, One-way Anova. Consumer Behaviour Model and Customer Engagement Model research framework have been done. Findings – The result of this study, Majority of female respondents 51% are very strong in stock market investment. In this study, Majority of investors were investing in Motilal oswal financial service where it was 58%. In this study investors where investing in financial service where less than 1month in sharekhan that is 78% and Motilal oswal that is 21%. And 1to 3 months in sharekhan that is 28% and Motilal oswal that is 72%. More than 3 months in sharekhan 77% and Motilal oswal that is 23%. In this study the most preferred retail broking firms is sharekhan that is 14% and Religer that is 22% and Motilal oswal that is 30% and Edelweiss that is 30% and others that is 4.3%. Key Words: Retail Broking, Online Services, Research and Advisory, Mutual Funds, Sharekhan, Motilal Oswal, Financial services.

21-01-2024

Page No.28 - 33



 A Study on Hybrid Working Model and Its Impact on Employee Performance and Productivity

Neha M, PG Research Scholar, Department of Management Studies Global Academy of Technology, Bengaluru, Karnataka
Dr. S. Gokula Krishnan, Associate Professor, Department of Management Studies Global Academy of Technology, Bengaluru, Karnataka

Abstract
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This study is to examine effects of hybrid working model on performance of employees and productivity, with a specific focus on Samsung Electro Mechanics in Bangalore. With the rapid changes in the work environment due to the COVID-19 pandemic, organizations have adopted hybrid working models that combine remote and in-office work. This study aimed to shed light on how this new working arrangement affects employee outcomes. A survey was conducted among employees to gather quantitative data on their perceptions of the hybrid working model, as well as their self-reported performance and productivity levels. The findings of the study revealed several key insights. Firstly, employees at Samsung Electro Mechanics in Bangalore generally perceived the hybrid working model positively. They reported benefits such as increased flexibility, reduced commuting time, and improved work-life balance. These factors were found to contribute to higher job satisfaction levels among employees. Key words: Flexibility, Remote work, In-person collaboration, Work-life balance, Employee satisfaction, Increased productivity, Communication and collaboration tools, Technology infrastructure, Performance measurement, Managerial skills, Workplace culture.

21-01-2024

Page No.34 - 41



 A Study on Analysing the Relationship Between Employee Engagement and Job Satisfaction at Lemon Tree Hotels

Krishna.S, PG Research Scholar, Department of Management Studies Global Academy of Technology, Bengaluru, Karnataka
Anitha G.H, Professor, Department of Management Studies, Global Academy of Technology, Bengaluru, Karnataka

Abstract
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The purpose of this study is to investigate the connection between work satisfaction and staff engagement at Lemon Tree Hotels. Employee engagement and job happiness are two crucial factors that contribute to employee retention and overall organizational success. The study uses a mixed-methods approach, collecting data from participants through both qualitative interviews and quantitative surveys. employees across various departments. The findings show that there is a positive relationship between job satisfaction and employee engagement, meaning that workers who are more invested in their work typically have greater job satisfaction levels. The results further underscore the significance of professional development opportunities, efficient communication, and organizational support in cultivating employee engagement and job satisfaction. This study provides valuable insights for Lemon Tree Hotels and for other companies looking to improve work happiness and employee engagement. Key words: Employee engagement, job satisfaction, Job design & role clarity, Diversity and inclusion, Rewards and recognition, Organizational culture, Career development

21-01-2024

Page No.42 - 51



 : A Study on Technical Analysis on Selected Stocks of Pharmaceutical Sector

Hemanth Kumar C, PG Research Scholar, Department of Management StudiesGlobal Academy of Technology, Bengaluru, Karnataka
Sarah Merlyn, Assistant Professor, Department of Management Studies Global Academy of Technology, Bengaluru, Karnataka

Abstract
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Technical analysis of chosen pharmaceutical stocks: The primary goal of the research is to ascertain the share price of the chosen firm over the preceding five years. Data that has been gathered is secondary data. The RSI displays the range of price volatility that influences investors' decisions to purchase, sell, and hold stocks. Thus, it illustrates which company is worth investing the money needed to purchase shares. Moving averages advise investors to monitor a security's price changes.. this study helps to get knowledge about when to enter and exit from the stock market. The technical skills are required to trade in the market to predict the price movements and determining the trends when to invest and when to exit the market all those things should be taken into consideration. Key words: technical analysis, RSI, MOV AVG, VOLUME, TREND LINE.

21-01-2024

Page No.52 - 63



  A Study on Exploring VRL Logistics Value and Income Statement Forecasting

Chethan V, PG Research Scholar, Department of Management Studies Global Academy of Technology, Bengaluru, Karnataka
Sarah Merlyn, Assistant Professor, Department of Management Studies Global Academy of Technology, Bengaluru, Karnataka

Abstract
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VRL Logistics, a significant player in the logistics sector, is the focus of this study, which delves into its value and income statement forecasting. The logistics industry's pivotal role in facilitating global trade and managing supply chains underscores the importance of comprehending the financial performance and anticipating future outcomes for companies like VRL Logistics. Investors, analysts, and industry stakeholders have a keen interest in this. To gain insights into VRL Logistics' financial health and performance, the study conducts a thorough analysis of its financial statements, particularly the income statement. Various forecasting techniques, such as trend analysis, ratio analysis, and time series modeling, are applied to project the company's future financial outcomes. The study's ultimate goal is to offer valuable insights into VRL Logistics' financial position, intrinsic value, and growth potential. The forecasting models developed through this study are not just academic exercises; they are tools that can be utilized for making well-informed investment decisions and strategic plans for the company. This research adds to the existing body of knowledge on valuing logistics companies and forecasting their financial future. The framework established here can be applied to similar businesses within the industry, making it a valuable contribution to the field. Key words: Discounted Cash Flow, weighted Average Cost of Capital, Cost of Debt, Cost of Equity, Intrinsic Value, Market Value, CAGR, Market Risk, Financial Projections.

21-01-2024

Page No.64 - 70



  A Study on Impact of Firm Specific Factors on Capital Structure Decision with Reference to Srinidhi Designbuild Pvt Ltd

Chethan Kumar N, PG Research Scholar, Department of Management Studies Global Academy of Technology, Bengaluru, Karnataka
Sarah Merlyn, Assistant Professor, Department of Management Studies Global Academy of Technology, Bengaluru, Karnataka

Abstract
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The purpose of study is to examines the impact of factors affecting Capital structure decision, a Descriptive statistic, correlation analysis and regression analysis method used to analyze firm capital structure. This study involves understanding relationship between the variables. The study mainly deals with the various Factors affecting capital structure. Analysis for the last 5 years’ have been done, by collecting financial statements. Tangibility assets impacting more compare to other variables. The study used Leverage as dependent variable and Profitability, Tangibility asset, Non-Debt tax shield, Growth opportunity, Liquidity, Firm Size as Independent variable. keywords: Capital Structure, Leverage, Tangibility asset, Regression model, Correlation Analysis.

21-01-2024

Page No.71 - 79



  Organizational Support and Adaptive Performance on Academic Resilience: the Implementation of New Education Policy

Dr. Arul Ramanatha Pillai, Assistant Professor & Research Advisor, Dept. of Computer Application, St. Joseph’s College (Autonomous), Tiruchirappalli, Tamil Nadu
Pavithra Sivagnanam, Assistant Professor, Dept. of Commerce & Computer Applications, Holy Cross College (Autonomous), Tiruchirappalli, Tamil Nadu

Abstract
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Purpose: This paper aims to investigate the implementation of the New Education Policy 2020, especially in Higher education. The responsibility of institutions and their support and adaptive performance of the students toward academic resilience. Methodology: The research sample includes 410 respondents in Tamil Nadu. Data collection is made through a structured measurement scale. The hypotheses were tested and data were analyzed by using statistical tools such as descriptive statistics, reliability tests, discriminant validity, and path analysis. Findings: The reliability values are more than .8. The hypotheses were tested with path analysis. The result shows that support from institutions and adaptive performance are positively and significantly related to academic resilience. Conclusion: The National Education Policy 2020 gives a substantial way to training in the country. Nonetheless, it is likewise not obligatory to follow. Under this, the top colleges across the world will want to begin their grounds in the country. Keywords: National Education Policy, Organizational Support, Adaptive Performance, Academic Resilience, Higher Education