Print ISSN : 2321-3604
Online ISSN: 2321-3612
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PRIMAX INTERNATIONAL JOURNAL
OF COMMERCE AND MANAGEMENT RESEARCH

International Peer Reviewed | Open Access | A Quarterly Publishing Journal

Current Issue

Paper Submission
PRIMAXIJCMR VOLUME NO.12, ISSUE NO.3, OCTOBER - DECEMBER 2024

13-10-2024

Page No.01 - 16



  Digital Payments in India- A Comprehensive Analysis

 Dr. R Jayaprakash Reddy, Professor, Acharya Institute of Management and Sciences,Bangalore, Karnataka
Sushmitha.M, Research Scholar, AIMS Centre for Advanced Research Centre University of Mysore (UoM), Mysore, Karnataka

Abstract
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Digital payments are a way to transfer money or digital currency between two parties using a digital device or platform. They can be made online or through mobile devices. Digital payments have revolutionized the way we transact, making it easier, faster, and more secure than traditional cash-based methods. These payments involve the electronic transfer of funds, typically using a digital device like a smartphone, tablet, or computer. This paper attempts to understand the basics of digital payments in India with an insight of all the basic terms and concepts including the widespread of digital payments in recent times. It can be absolutely concluded that this new age technology transforms the financial sector globally.

18-11-2024

Page No.17 - 33



  Investors Sentiments in Cryptocurrency

 Ashraf Akhter , Doctoral Fellow, Faculty of Management Studies & Research Aligarh Muslim University, Aligarh, India
Prof Valeed Ansari, Senior Professor, Faculty of Management Studies & Research Aligarh Muslim University (AMU), Aligarh, India

Abstract
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e-Cer

The cryptocurrency market, characterized by its extreme volatility and speculative nature, poses significant risk and reward opportunities for investors. This paper explores the dynamics of risk and volatility within cryptocurrency markets, with a focus on Bitcoin, Ethereum, and other leading digital assets. Drawing exclusively on data from widely recognized online financial sources, this study examines the interplay between cryptocurrency volatility and traditional asset behaviour under market stress conditions. Key crisis events—including the 2016 Brexit referendum, the 2017 market correction, and the 2020 COVID-19 crash—serve as case studies to highlight how cryptocurrencies diverge in risk profiles from conventional assets like Gold and the S&P 500. Additionally, correlations between Bitcoin, Gold, and US Treasury Bonds illustrate the nuanced hedge potential of cryptocurrencies in both short- and long-term investment horizons. This analysis underscores the importance of understanding cryptocurrency behaviour as it matures, while providing insights into the broader financial implications of incorporating these assets into traditional portfolios amidst economic uncertainties. Keywords: cryptocurrency, Bitcoin, Ethereum, volatility, risk management, market stress, hedge potential

18-11-2024

Page No.34 - 42



  A Study on Green Entrepreneur Inclination Among Younger Generation in Dindigul District

 S.K.Sudha, Assistant Professor of Commerce Department, NPR Arts and Science College Dindigul, Tamil Nadu, India

Abstract
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The present study required to foresee the inclination toward green entrepreneurship among the younger generation. The study employed a descriptive approach by collecting cross‐sectional data. Bachelor degree students in Arts and Science College and entrepreneurship courses comprised the respondents. The study analyzed 110 usable survey questionnaires in its final estimation. The results obtained by employing simple percentage analysis and chi – square test show the positive and significant impact of sustainability orientation and sustainability education on the green entrepreneurship inclination among younger generation. In contrast, the significant level effect of self‐efficacy on green entrepreneurship inclination is detected among respondents. The study's findings would support the government, policy makers, and university authorities in developing a tailor‐made awareness program through building a curriculum that could offer greater inclination toward green and sustainable education. Keywords : Green Economy, Green Entrepreneurship Inclination, Future Generation, Quality Of Life, Self‐Efficacy, Sustainability Education, Sustainability Orientation