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Online ISSN: 2321-3612
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PRIMAX INTERNATIONAL JOURNAL
OF COMMERCE AND MANAGEMENT RESEARCH

International Peer Reviewed | Open Access | A Quarterly Publishing Journal

Current Issue

Paper Submission
PRIMAX IJCMR VOLUME NO.12, ISSUE NO. 4, JANUARY - MARCH 2025

18-01-2025

Page No.01 - 15



  CHATGPT In the Classroom: An Empirical Analysis of Students Perspectives on AI-Assisted Education

 Yuva Priya M, Research Scholar School of Social Sciences and Languages VIT Vellore, Vellore Institute of Technology, Tiruvalam, Vellore, Tamil Nadu
Dr. A.V.V.S. Subbalakshmi, Associate Professor Grade 2 ,VIT Vellore, Vellore Institute of Technology, Tiruvalam, Vellore, Tamil Nadu

Abstract
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e-Cer

Artificial intelligence technologies, such as ChatGPT, that have transformative capabilities are valuable in diverse contexts due to their ability to generate intricate written content that is indistinguishable from content authored by humans. Technology can exert both advantageous and detrimental impacts on organizations, society, and individuals. This study seeks to explore the potential advantages and disadvantages of the Generative Pre-trained Transformer (GPT) AI, along with other forthcoming technologies, by employing a speculative approach. This essay examines the function, positioning, and repercussions of ChatGPT and generative artificial intelligence (AI) technologies in response to the shifting landscape of higher education and current society. In order to analyse emerging trends and discuss their implications for education in the twenty-first century, this study presents speculative narratives that focus specifically on educational settings. We view ChatGPT as an innovation generated by students, with significant potential to enhance students' educational experiences and resources by combining technological capabilities with educational requirements. Higher education institutions strive to strike a balance between the benefits and drawbacks of incorporating and expanding the use of this technology. In order to capitalize on this opportunity for innovative assessment practice, the researcher organized a survey to get insights from the students. The participants took an online survey that included a limited number of questions, which were both scaled and open-ended. Keywords: ChatGPT, AI, Education, Technology, Students.

18-01-2025

Page No.15-20



 The Role of Corporate Governance in Safeguarding Against Financial Shenanigans: a Shareholder Perspective

 Dr Shijina A S, Assistant Professor, Mannaniya College of Arts and Science, Pangode

Abstract
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e-Cer

Corporate governance is pivotal in fostering transparency, accountability, and ethical conduct within organizations, especially in safeguarding shareholders against financial shenanigans. This study investigates the role of corporate governance in mitigating financial mismanagement from a shareholder perspective. Utilizing primary data from 250 shareholders, the research employs statistical tools to analyze perceptions of governance mechanisms, such as independent board oversight and audit effectiveness. Key findings reveal that board independence and active shareholder involvement are critical to preventing misconduct, while areas like executive compensation structures require improvement. The study emphasizes the need for robust governance frameworks to enhance trust and ensure corporate sustainability. Keywords: Corporate governance, financial shenanigans, shareholder perspective, board independence, transparency, executive compensation, audit effectiveness.

18-01-2025

Page No.21-38



 Organizational Behaviour Impact on the buy-out of Twitter: From Twitter to X

 Pravitha Vijaykumar, DBA Research Scholar, Manipal GlobalNxt University Kuala Lumpur, Malaysia
Madhumita Das, DBA Research Scholar, Manipal GlobalNxt University Kuala Lumpur, Malaysia
Dr. Karin Sixl-Daniell, Professor, Manipal GlobalNxt University Kuala Lumpur, Malaysia

Abstract
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e-Cer

Organizational change management process impacts despite top-notch leaders driving the show, a key element to be deep-dived when one looks at Twitter buy-out. The purpose of the case study is to cover the journey of Twitter from one of the most acknowledged tools for the latest news to becoming a self-controversial subject and getting rebranded as ‘X’. Elon Musk's buy-out of Twitter and imposed changes created controversies and made people question Musk's leadership and approach toward organizational change. It focuses on understanding the critical issues that arose post-Twitter buy-out and the changes implemented. It also discusses a few solutions to the problems identified from an organizational behavior perspective, which can be a good fit for Twitter to leave its past and implement to ensure a smooth transition and stakeholder engagement at all levels to build trust! In addition to looking at more avenues to make revenue. The recommendations blend Kotter’s 8-step process and Kanter’s ten commandments as part of the change management processes. It is further concluded with approaches that Twitter can choose to continue revenue generation while they address the various threats from competitors and other governmental agencies. There are many unknowns, and the world is waiting to watch how the company strives to bring back its reputation through rebranding and various other challenges from internal and external stakeholders. Keywords: Twitter, Elon Musk, X, Leadership style, Organization Culture, Employee Relations