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Entrepreneurs have a vital role in fostering job creation, stimulating economic growth, and addressing societal challenges. Moreover, it elucidates a society's audacity, willingness to take risks, and resourcefulness. According to the Global Entrepreneurship Development Institute (GEDI), there is a substantial positive correlation between entrepreneurship, economic growth, and innovation. The Global Entrepreneurship Index for the year 2018 has recently been released by the Global Entrepreneurship and Development Institute (GEDI), encompassing a ranking of 137 countries. The Indian government has implemented a significant initiative, Startup, which aims to foster innovation and cultivate entrepreneurship. The government aims to assist nascent enterprises through this initiative to foster employment, promote economic expansion, and cultivate entrepreneurship across India. The startup ecosystem in India has garnered global recognition. In recent years, there has been a notable proliferation of innovative startups in the business sector, addressing prevalent issues on a large scale. This trend can be attributed to the increasing number of young entrepreneurs who embark on this path instead of seeking employment in multinational corporations or governmental organisations. The key subjects addressed in this article are the role, growth patterns, and challenges encountered by startups in India.
Keywords: Start Up, Entrepreneurship

Smart watch has offered many Services in the Market. But as there are Illiterates and Literates, need to figure out how well the services of Smart Watch are been accepted and satisfied by the Consumers. Some sets of people are not still aware of the services provided in the Smartwatch; So, in order to create awareness among people many measures are been taken. This Study is also concentrated in few things such as analysing the Best Attractive features, Customer perception. This study is using Questionnaire data that has been sorted.

Mobile marketing is one of the digital marketing which actually meets the need of the diversified people in varied ways, through the service from the mobile marketing people are facing both the positive and negative impact. the purpose of this paper is to analyse consumer purchase decision behaviour and their attitude which are influenced based on the Mobile Marketing. in return which will be more useful to the mobile marketers and advertisers to evaluate themselves whether their approach towards the advertisement and information are productive to the society or not.
Keywords: Mobile marketing, diversified people, digital marketing, positive and negative impact, Consumer purchase decision.

In this modern world, Technology is an important tool which makes students to get their work done easier. Though it plays vital role in this modern world, through this study need to analyze whether this technology instantly helping the students or not, in case if it’s really benefitting need to know to what extent it’s benefitting This study is also concentrated about the impacts regardless of those are positive or negative to know to what extent it gave a progress for the development of society as well as in order to know students level of adoption towards this advanced technology. This study is from the convenient sampling method. data has been sorted using questionnaire method.
Keywords: Vital role, Advanced Technology, Progress, Modern world, students.

Humans are known for their adoption nature, particularly when it comes to embracing new technologies. As all we know, technologies play a very important role in every industry, regardless of whether it be Marketing, Sales, Advertising or others. In the recent times, Artificial Intelligence and automation is used in many industries. However, the adoption and use of these technologies have the both attributes and that is positive and negative impacts on the employees, while artificial intelligence and automation offer benefits for the organizations, the same cannot be said for the employees as they experience both positive and negative effects.so the study has been made to know to what extent AI has lightened the employee’s workload. And to analyze whether AI has transformed the work force by taking over human roles. The secondary data collected to fill the gap between the studies.
Keywords: Artificial intelligence, employment, private sector, Impact, Technology

Purpose: The purpose of the study was to examine the impact of brand perception and customer service on brand loyalty for Pioneer Technologies, with a focus on understanding the preferences and behaviours of consumers. Design/Research Methodology: The study adopted a quantitative research design. A structured questionnaire was used to collect data from a sample of 200 respondents. The data was analysed using statistical techniques such as descriptive analysis and hypothesis testing. Findings: The findings revealed that Pioneer Technologies had successfully built brand awareness and loyalty among the Millennial segment. However, there was a need to expand the brand's reach in non-urban areas to tap into new markets. Additionally, customer suggestions regarding communication improvement and knowledge of representatives were identified, indicating areas for enhancement. Managerial implications: Targeting and engaging the Millennial segment, expanding brand presence in non-urban areas, investing in product quality improvement, addressing customer service issues, and maintaining competitive pricing strategies. Scope for future work/ Limitations: Includes conducting research with a larger and more diverse sample for better generalizability and conducting a comparative analysis with competitors. Limitations of the study include the limited sample size and geographical scope, which may affect the generalizability of the findings.

The research is conducted on the topic “A study on the impact of currency exchange rates on the Indian” to build a model that can predict the This paper will analyse the impacts of variables such as foreign exchange rates (Dollar, Euro, Pound), Inflation rate and the Interest rate on India stock Indices such as Sensex and Nifty 50. Here we have considered data of the last 3 years from 2020-2022 from various sources. The focus will be on finding the relationship between macroeconomic variables such as foreign exchange rates, and interest rates on India Stock Indices through coefficient, regression and ANOVA analysis.
Keywords: Indian Stock Indices, Exchange rates, Interest rates.

Purpose: The purpose behind this research is to find out the major reasons for the long tenure of the existing employees in the organization and to understand about their employee engagement activities that effect the retention rates. Design/Research Methodology: This research is a census study consisting of 50 respondents, the questionnaire framework was based on the attributes related to the variables of the study. The responses were received with the help of satisfaction levels like strongly agree, agree, disagree etc. Through Five-point Likert scale at BIO-GEN. The statistical tools used for the analysis are correlation and multiple regression. Findings: The result of this study was demonstrated using employee engagement dimensions like physical, emotional and cognitive attributes. It is found in the study that most influencing factors on employee job performance were physical and cognitive. Were has for retention it shows that all the three attributes are having a significant impact. Practical implication: The findings of the research have a number of management potential consequences for organizations seeking to significantly increase employee engagement. These results will assist everyone involved in successfully designing an engagement activity that will benefit management as well as employees. Social implications: The research is beneficial for society in terms of successful organizational practices like employee engagement, which will help to increase the employees' drive to work diligently and be involved in the organization.
Keywords: Employee Engagement, Retention, Employee Job Performance, Innovativeness, Physical engagement, Emotional engagement and cognitive engagement.

This study examines the causal relationship between Joseph Piotroski F-Score framework and the stock price performance of selected IT sector stocks. The F-Score framework is widely used as a financial indicator to assess the fundamental strength of a company. The objective of this research is to investigate whether companies with higher F-Scores exhibit better stock price performance in the IT sector. The study utilizes a quantitative research design, analyzing historical financial data and stock prices of selected IT sector companies. The findings of this research will provide valuable insights into the effectiveness of the F-Score framework in predicting stock price movements and its applicability in the IT sector.
Key Words: Piotroski F-score, Stock Performance, IT Industry, Profitability, Leverage

This evaluates the financial performance of Voi Jeans retail India pvt ltd company over a five-year period by the calculating return on equity by Dupont analysis. It can be shown that there are only slight variations between company average and industry averages in terms of net profit margin, asset turnover ratio, equity multiplier and return on equity from all of the aforementioned research using ratio analysis. Company averages are calculated values and industry averages are simply comparative values collected though web source. The Dupont Analysis is a well-known financial technique that assesses a company's performance thoroughly by looking at its return on equity (ROE) and pinpointing the main factors that contribute to it. The purpose of this project report is to investigate and use the Dupont Analysis to assess a company's financial performance. The return on equity, however, is negative in past years but in recent years it shows positive values. It shows the company is efficiently generating income on new investment.

This study investigates the analysis of stock market volatility during the Union Budget period, focusing on selected sector indices. The Union Budget, released annually by the government, outlines fiscal policies and spending priorities for the upcoming fiscal year. The study aims to understand the impact of the budget on stock market volatility by analyzing historical data from previous budget periods and comparing it to non-budget periods. Additionally, the study examines how specific sector indices, representing industries such as banking, finance, and infrastructure, are influenced by stock market volatility during the budget time. The findings of this research will provide insights into the relationship between governmental policies, stock market performance, and sector-specific impacts, benefiting investors, traders, policymakers, and scholars interested in understanding the dynamics of the stock market during the Union Budget period.
Key words: volatility, stock market, Union Budget, sector indices, analysis, impact, sectoral performance, nifty 50, nifty auto, nifty energy, nifty media, nifty pharma.

This study aims to provide an in-depth analysis of inventory physical valuation and cost analysis in the context of Ohmium India Private Limited. Inventory management is an important part of any organization as it directly affects the financial performance and overall business operations. The purpose of this study is to examine the methods and practices used by Ohmium India Private Limited in the valuation and analysis of its inventories with a special focus on the use of physical valuation techniques and cost analysis methods. The results of this study help to better understand the inventory management practices of Ohmium India Private Limited and provide insight into potential areas for improvement. By identifying the strengths and weaknesses of inventory physical value and cost analysis, the purpose of the study is to propose strategies and recommendations to optimize inventory management, improve financial results, and improve the overall efficiency of the company's operations.
Keywords : Inventory management, EOQ analysis, ordering Quantity, carrying cost,

A study conducted at SKDRDP, Hosakote, revealed that agriculture loans provided by the organisation have had a positive impact on farmers' economic conditions. Farmers benefited from improved agricultural practices, such as adopting organic methods, new crop varieties, and enhanced irrigation techniques. Assistance and training from SKDRDP contributed to increased productivity and improved yields, benefiting farmers' overall economic well-being. The study employed a mixed-methods approach, combining qualitative interviews with farmers and quantitative analysis of loan data. Recommendations include continuing efforts to provide accessible and affordable agriculture loans, strengthening financial literacy programs, and offering tailored loan products for specific agricultural activities to enhance the impact of these loans.
Keywords: SKDRDP, Agriculture loans, Economic condition, Farmers, Improved agricultural practices

The COVID-19 crisis has had a profound impact on healthcare organizations worldwide, including Wellness Hospitals in Hyderabad. This study aims to conduct a comprehensive financial analysis of Wellness Hospitals during the COVID-19 crisis and identify its implications for healthcare organizations. Using financial ratios, trend analysis, and t-tests, the researcher has analysed the hospital's financial performance and provide suggestions to improve financial resilience during similar crises. The study’s findings highlight the challenges faced by Wellness Hospitals and offer insights for effective financial management strategies in the healthcare sector.
Key words: financial Analysis, financial resilience

This study aims to analyse and compare the credit risk profiles of selected microfinance institutions (MFIs) and assess their overall financial stability. By examining financial statements and loan portfolio data, various credit risk indicators are used to evaluate credit quality and risk exposure. Through comparative analysis, effective practices and factors contributing to strong credit risk management are identified. The findings of this study will provide valuable insights to policymakers, regulators, and microfinance practitioners, aiding in the development of effective policies and regulations to enhance the stability of the microfinance sector.
Keywords: Microfinance institutions, credit risk, financial stability, comparative analysis, return on assets, default rates, Bad debts rate, cost per loan.

Observing every day that the shifting technology replacing the habitual notion of paying not through cash but via plastic cards. The present research helps us to understand the consumer mind-set and preference of using plastic money and to study the usage level of plastic cards in day-to-day life in Bengaluru. This paper research is based on primary data of 100 respondents from Bengaluru and satisfactoriness of cards transaction amongst the consumers. The data collected will be analyzed through methods like percentage analysis, correlation, and graphical visualization. The article mainly related to the usage level, purpose of using the plastic money in day-to-day life activity and Reasons for encouraging and not supporting the plastic money.
Keywords: Plastic cards, consumer response, usage level, day to day life.