Current Issue

Smart tourism is heavily dependent on the ability to not only gather vast amounts of data, but also to effectively store, process, merge, analyze, and utilize big data to drive business innovation, operations, and services through the use of artificial intelligence and big data techniques. Smart tourism is the dynamic integration of human experiences with intelligent technologies. It is closely associated with the advancement of Smart Cities and is closely aligned with advancements in technologies such as Artificial Intelligence, IoT, Big Data, and 5G. The core principles of smart tourism revolve around enhancing tourism experiences, optimizing resource management efficiency, and maximizing destination competitiveness with a strong focus on sustainability. Smart tourism offers advantages such as upgraded tourism experiences, easy access to information about local attractions, and enhanced transportation networks. It also boosts the performance and competitiveness of tourism-related businesses. By utilizing AI-driven recommendation systems, travelers can receive personalized suggestions for attractions, dining options, and activities that cater to their preferences, with these recommendations continuously evolving to provide more precise and relevant tips as time passes. This study involved a questionnaire survey of 320 participants, utilizing stratified random sampling. The tourism sector is gaining prominence as a field of study focusing on these topics recently. Key Words: Artificial intelligence, Technology, Smart tourism

In the realm of higher education, Information and Communication Technology (ICT) tools have become indispensable resources for college professors, revolutionizing the way they teach, communicate, and engage with students. These tools offer a diverse range of capabilities, enhancing the teaching and learning experience by providing efficient means of content delivery, collaboration, assessment, and communication. College professors leverage ICT tools to create dynamic and interactive learning environments that cater to the needs of diverse student populations. Key words: College Professors, ICT Tools and Performance