Print ISSN : 2321-3604
Online ISSN: 2321-3612
Impact Factor: 7.184

PRIMAX INTERNATIONAL JOURNAL
OF COMMERCE AND MANAGEMENT RESEARCH

International Peer Reviewed | Open Access | A Quarterly Publishing Journal

Archive Issues

21-01-2024

Page No.01 - 08



 

Youtube Cooking Videos on UGC Mode and Its impact on the Demand for Non-Traditional Food Ingredients and Cookwares a Study Among
the Housewives


Shareef A.P, Research scholar, PG & Research Dept. of Management Studies Jamal Mohamed College (Affiliated to Bharathidasan University),
Tiruchirappalli, Tamil Nadu
Dr. MA Shakila Banu,Research Guide & Associate Professor, PG & Research Dept. of Management Studies, Jamal Mohamed College
(Affiliated to Bharathidasan University), Tiruchirappalli, Tamil Nadu


Abstract
PDF
e-Cer

Increased use of the internet and its tools has caused changes in different spheres of human life. The objective of this research is to identify and explore the influence of increased use of online cookery videos on the demand for non-traditional food ingredients used in the kitchen by housewives. The study was conducted among housewives who are the residents of South India by taking 300 samples distributed across Tamil Nadu, Karnataka and Kerala. The methods used in the study include structured questionnaire, personal and telephonic contacts and review of relevant secondary information. The results indicated that the use of non-traditional food ingredients such as edible colors, baking ingredients, and different powders has been increased proportionally with the increased use of YouTube cooking videos on UGC mode. Those food ingredients were not at all used by most of them before using the internet and watching cooking videos. Some housewives who were the subscribers of printed home magazines were already familiar with those items. The samples were put under different inferential statistical methods. Test of hypothesis reveals that the results are significant. It may be concluded that the availability of instant information on food preparation use of new ingredients will change the buying habits of housewives and further enhance the demand for such product items which were not used in the kitchen prior to the emergence of YouTube cooking videos. Keywords: UGC mode on YouTube, YouTube Cooking Videos, Housewives Cooking habits

21-01-2024

Page No.09 - 15



 

A Study on Hybrid Working Model and Its Impact on Employee Performance and Productivity

Dr.Renuga.R, Assistant Professor, Dept. of Commerce Government Arts and Science College for Women, Bargur, Krishnagiri, Tamil Nadu


Abstract
PDF
e-Cer

Job satisfaction refers to the level of contentment and fulfilment an individual experiences in their job or work environment. It’s a multi–dimensional construct that encompasses various aspects of an individual’s job, environmental perceptions, relationship with co-workers, organizational commitment values with organizational goals. Job satisfaction is essential for all industries. This study focuses towards Tata Electrical Private Limited (TEPL) in Krishnagiri, Tamil Nadu, which is a notable entity in the region. It is involved in the manufacturing of precision electronic components. It has provided a significant number of job opportunities in Krishnagiri, particularly benefiting women. The researcher prefers to know the level of satisfaction by constructing various statements based on environmental precisions, attitudes towards co-workers and organizational commitments. These statements are tested through a structural equation model (SEM) based on the questionnaire collected from 200 respondents. Keywords: Job satisfaction, environmental perceptions, Organizational commitments.

21-01-2024

Page No.16 - 27



 

A Comparative Study for Retail Broking in Reference to Customer Satisfaction – A Study at Sharekhan V/S Motilal OSWAL Financial Services

Vidya V, PG Research Scholar, Department of Management Studies Global Academy of Technology, Bengaluru, Karnataka
Dr. Shilpi Kulshrestha, Professor, Department of Management Studies Global Academy of Technology, Bengaluru, Karnataka


Abstract
PDF
e-Cer

Purpose - To put it simply, a brokerage business mediates between potential buyers and sellers. A set yearly charge or transaction fees are the main ways that full-service brokerage organisations get rewarded. There is a limit on the amount of free stock trading that online brokers will provide before charging for more services. Online bargain brokers are offering fee-based services, while full-service brokers are releasing phone applications. The lines are becoming more blurry. Brokers have the option of working for brokerage firms or doing it alone. To facilitate the purchase and sale of stocks, bonds, options, and other financial instruments, a brokerage business or brokerage company acts as an intermediary. When a deal is finalised, the broker is paid via commissions or fees. These days, zero-commission stock trading is available to clients of most cheap brokerages. To compensate for this dip in income, the corporations use other revenue streams, such as trading fees for other goods like bonds and mutual funds and payments from exchanges for bulk orders. Design/Methodology/Approach - This is the number of people from the total population who will be chosen at random to fill out the survey. Investors were included in the sample. To choose the sample, Convenience Sampling was used. The goal of the non-probability sampling method known as "convenient sampling" is to collect data from items that are easy to access. Information has been collected from Primary data through questionnaire. Responses were analyzed by the Descriptive analysis, correlation analysis, regression analysis, test, One-way Anova. Consumer Behaviour Model and Customer Engagement Model research framework have been done. Findings – The result of this study, Majority of female respondents 51% are very strong in stock market investment. In this study, Majority of investors were investing in Motilal oswal financial service where it was 58%. In this study investors where investing in financial service where less than 1month in sharekhan that is 78% and Motilal oswal that is 21%. And 1to 3 months in sharekhan that is 28% and Motilal oswal that is 72%. More than 3 months in sharekhan 77% and Motilal oswal that is 23%. In this study the most preferred retail broking firms is sharekhan that is 14% and Religer that is 22% and Motilal oswal that is 30% and Edelweiss that is 30% and others that is 4.3%. Key Words: Retail Broking, Online Services, Research and Advisory, Mutual Funds, Sharekhan, Motilal Oswal, Financial services.

21-01-2024

Page No.28 - 30



 

A Study on Hybrid Working Model and Its Impact on Employee Performance and Productivity

Neha M, PG Research Scholar, Department of Management Studies Global Academy of Technology, Bengaluru, Karnataka
Dr. S. Gokula Krishnan, Associate Professor, Department of Management Studies Global Academy of Technology, Bengaluru, Karnataka


Abstract
PDF
e-Cer

This study is to examine effects of hybrid working model on performance of employees and productivity, with a specific focus on Samsung Electro Mechanics in Bangalore. With the rapid changes in the work environment due to the COVID-19 pandemic, organizations have adopted hybrid working models that combine remote and in-office work. This study aimed to shed light on how this new working arrangement affects employee outcomes. A survey was conducted among employees to gather quantitative data on their perceptions of the hybrid working model, as well as their self-reported performance and productivity levels. The findings of the study revealed several key insights. Firstly, employees at Samsung Electro Mechanics in Bangalore generally perceived the hybrid working model positively. They reported benefits such as increased flexibility, reduced commuting time, and improved work-life balance. These factors were found to contribute to higher job satisfaction levels among employees. Key words: Flexibility, Remote work, In-person collaboration, Work-life balance, Employee satisfaction, Increased productivity, Communication and collaboration tools, Technology infrastructure, Performance measurement, Managerial skills, Workplace culture.

21-01-2024

Page No.34 - 41



 

A Study on Analysing the Relationship Between Employee Engagement and Job Satisfaction at Lemon Tree Hotels

Krishna.S, PG Research Scholar, Department of Management Studies Global Academy of Technology, Bengaluru, Karnataka
Anitha G.H, Professor, Department of Management Studies, Global Academy of Technology, Bengaluru, Karnataka


Abstract
PDF
e-Cer

The purpose of this study is to investigate the connection between work satisfaction and staff engagement at Lemon Tree Hotels. Employee engagement and job happiness are two crucial factors that contribute to employee retention and overall organizational success. The study uses a mixed-methods approach, collecting data from participants through both qualitative interviews and quantitative surveys. employees across various departments. The findings show that there is a positive relationship between job satisfaction and employee engagement, meaning that workers who are more invested in their work typically have greater job satisfaction levels. The results further underscore the significance of professional development opportunities, efficient communication, and organizational support in cultivating employee engagement and job satisfaction. This study provides valuable insights for Lemon Tree Hotels and for other companies looking to improve work happiness and employee engagement. Key words: Employee engagement, job satisfaction, Job design & role clarity, Diversity and inclusion, Rewards and recognition, Organizational culture, Career development

21-01-2024

Page No.42 - 51



 

A Study on Technical Analysis on Selected Stocks of Pharmaceutical Sector

Hemanth Kumar C, PG Research Scholar, Department of Management StudiesGlobal Academy of Technology, Bengaluru, Karnataka
Sarah Merlyn, Assistant Professor, Department of Management Studies Global Academy of Technology, Bengaluru, Karnataka


Abstract
PDF
e-Cer

Technical analysis of chosen pharmaceutical stocks: The primary goal of the research is to ascertain the share price of the chosen firm over the preceding five years. Data that has been gathered is secondary data. The RSI displays the range of price volatility that influences investors' decisions to purchase, sell, and hold stocks. Thus, it illustrates which company is worth investing the money needed to purchase shares. Moving averages advise investors to monitor a security's price changes.. this study helps to get knowledge about when to enter and exit from the stock market. The technical skills are required to trade in the market to predict the price movements and determining the trends when to invest and when to exit the market all those things should be taken into consideration. Key words: technical analysis, RSI, MOV AVG, VOLUME, TREND LINE.

21-01-2024

Page No.52 - 63



 

A Study on Exploring VRL Logistics Value and Income Statement Forecasting

Chethan V, PG Research Scholar, Department of Management Studies Global Academy of Technology, Bengaluru, Karnataka
Sarah Merlyn, Assistant Professor, Department of Management Studies Global Academy of Technology, Bengaluru, Karnataka


Abstract
PDF
e-Cer

VRL Logistics, a significant player in the logistics sector, is the focus of this study, which delves into its value and income statement forecasting. The logistics industry's pivotal role in facilitating global trade and managing supply chains underscores the importance of comprehending the financial performance and anticipating future outcomes for companies like VRL Logistics. Investors, analysts, and industry stakeholders have a keen interest in this. To gain insights into VRL Logistics' financial health and performance, the study conducts a thorough analysis of its financial statements, particularly the income statement. Various forecasting techniques, such as trend analysis, ratio analysis, and time series modeling, are applied to project the company's future financial outcomes. The study's ultimate goal is to offer valuable insights into VRL Logistics' financial position, intrinsic value, and growth potential. The forecasting models developed through this study are not just academic exercises; they are tools that can be utilized for making well-informed investment decisions and strategic plans for the company. This research adds to the existing body of knowledge on valuing logistics companies and forecasting their financial future. The framework established here can be applied to similar businesses within the industry, making it a valuable contribution to the field. Key words: Discounted Cash Flow, weighted Average Cost of Capital, Cost of Debt, Cost of Equity, Intrinsic Value, Market Value, CAGR, Market Risk, Financial Projections.

21-01-2024

Page No.64 - 70



 

A Study on Impact of Firm Specific Factors on Capital Structure Decision with Reference to Srinidhi Designbuild Pvt Ltd

Chethan Kumar N, PG Research Scholar, Department of Management Studies Global Academy of Technology, Bengaluru, Karnataka
Sarah Merlyn, Assistant Professor, Department of Management Studies Global Academy of Technology, Bengaluru, Karnataka


Abstract
PDF
e-Cer

The purpose of study is to examines the impact of factors affecting Capital structure decision, a Descriptive statistic, correlation analysis and regression analysis method used to analyze firm capital structure. This study involves understanding relationship between the variables. The study mainly deals with the various Factors affecting capital structure. Analysis for the last 5 years’ have been done, by collecting financial statements. Tangibility assets impacting more compare to other variables. The study used Leverage as dependent variable and Profitability, Tangibility asset, Non-Debt tax shield, Growth opportunity, Liquidity, Firm Size as Independent variable. keywords: Capital Structure, Leverage, Tangibility asset, Regression model, Correlation Analysis.

21-01-2024

Page No.71 - 79



 

Organizational Support and Adaptive Performance on Academic Resilience: the Implementation of New Education Policy

Dr. Arul Ramanatha Pillai, Assistant Professor & Research Advisor, Dept. of Computer Application, St. Joseph’s College (Autonomous),
Tiruchirappalli, Tamil Nadu
Pavithra Sivagnanam, Assistant Professor, Dept. of Commerce & Computer Applications, Holy Cross College (Autonomous),
Tiruchirappalli, Tamil Nadu


Abstract
PDF
e-Cer

Purpose: This paper aims to investigate the implementation of the New Education Policy 2020, especially in Higher education. The responsibility of institutions and their support and adaptive performance of the students toward academic resilience. Methodology: The research sample includes 410 respondents in Tamil Nadu. Data collection is made through a structured measurement scale. The hypotheses were tested and data were analyzed by using statistical tools such as descriptive statistics, reliability tests, discriminant validity, and path analysis. Findings: The reliability values are more than .8. The hypotheses were tested with path analysis. The result shows that support from institutions and adaptive performance are positively and significantly related to academic resilience. Conclusion: The National Education Policy 2020 gives a substantial way to training in the country. Nonetheless, it is likewise not obligatory to follow. Under this, the top colleges across the world will want to begin their grounds in the country. Keywords: National Education Policy, Organizational Support, Adaptive Performance, Academic Resilience, Higher Education

01-03-2024

Page No.80 - 88



 

Examining Corporate Social Responsibility Initiatives In Achieving SDG 8: Decent Work and Economic Growth

Rithik J, Post Graduate Department of Commerce ,St. Joseph’s College of Commerce (Autonomous), Bengaluru, Karnataka, India


Abstract
PDF
e-Cer

This research paper delves into the intricate nexus between Corporate Social Responsibility (CSR) initiatives and the attainment of Sustainable Development Goal (SDG) 8, which focuses on fostering decent work and economic growth. The study employs a comprehensive secondary data approach, drawing insights from reputable journals, publications, and official reports. Beginning with an exploration of the concept of CSR and SDG 8, the research assesses the impact of CSR on job creation, workplace inclusivity, and sustainable economic growth. The findings highlight positive correlations between robust CSR practices and increased job opportunities, enhanced workplace inclusivity, and sustained economic growth. The analytical framework includes a detailed methodology, examining patterns, trends, and challenges associated with CSR implementation. Recommendations for organisations to strengthen their CSR impact on job creation, address workplace inequalities, and align with sustainable economic growth goals are provided. The study concludes with implications for future CSR practices, emphasising the integration of CSR into core business strategies, and underscores the integral role of CSR in achieving SDG 8 objectives for a more equitable and sustainable future.

01-03-2024

Page No.89 - 104



 

An Empirical Study on Logistics Trends in Freight Transport in Coimbatore

S.Kathiresan, Chief Operating Officer, Avinoz Consulting Solutions PVT. Ltd Kancheepuram, Chennai, Tamil Nadu


Abstract
PDF
e-Cer

Freight transport involves the movement of goods from one place to another. This can include a wide range of items such as commercial goods, commodities, and bulk merchandise. Trucks, trains, ships, and planes are all used to transport these goods to various markets, allowing for global commerce to thrive. Without efficient freight transport, supply chains would come to a standstill, affecting both industries and consumers. Businesses must have efficient supply chains to succeed. The development of trade networks creates a need for value-added logistics management and gives rise to various trends in logistics and supply chains. These trends allow for greater expertise and flexibility in logistic operations, covering larger geographical areas while reducing operating costs and improving the quality of service. Freight transport demand is derived from the activities required to move goods from production locations to consumption locations, including employment, logistics, and transportation. By incorporating logistics into freight transport demand models, we can better predict the impact of changes in logistics systems on future transport flows estimations of interaction costs and predictions of changes in spatial patterns of freight transport flows. In recent years, there has been a growing focus on freight modeling and research aimed at incorporating logistics into these models. This study specifically examines the trends and challenges of logistics in freight transport, as well as the prospects of logistics. Key Words: Logistics, Freight, Transport, Modes

01-03-2024

Page No.105 - 113



 

Patent Publication Related Awareness among Engineering College Students in Tamil Nadu

Dr.S.Valli Devasena, Assistant Professor in Commerce, Mother Teresa Women’s University, Research and Extension Centre, Madurai,
Tamil Nadu, India


Abstract
PDF
e-Cer

Intellectual property (IP) is crucial for students, not only for the successful completion of their academic courses but also to prepare them for a world of enterprise and innovation post-graduation. Educational institutions nationwide are increasingly focusing on research that leads to commercializable technologies. Students from undergraduate to doctoral levels are being made aware of this emerging environment. Engineering students, for instance, dedicate about 25% of their final year to projects, while postgraduate students engage in full-time research. They collaborate closely with faculty and technicians. Enhanced IP awareness fosters an educated and receptive community within organizations. This is particularly important for technology-based organizations, which can generate significant value by creating and exploiting IP assets such as patents and trade secrets. Students are the pillars of the nation, making legal awareness, especially regarding IP and its protection, essential. Engineering students, in particular, play a vital role in the creation and invention of goods and ideas. Therefore, fostering a culture of IP awareness and protection is critical. This paper aims to analyze the level of awareness regarding patents and their publication among students.

14-11-2023

Page No.01 - 13



 

Start Up In India: Growth ModelsStart Up In India: Growth Models

Dr. Chandan, Associate Professor & Head, Department of English, Government First Grade College, Ramanagar
Nagajyothi M J, Assistant Professor & Head, Department of Economics Government Arts College, Bangalore


Abstract
PDF
e-Cer
e-Pub

Entrepreneurs have a vital role in fostering job creation, stimulating economic growth, and addressing societal challenges. Moreover, it elucidates a society's audacity, willingness to take risks, and resourcefulness. According to the Global Entrepreneurship Development Institute (GEDI), there is a substantial positive correlation between entrepreneurship, economic growth, and innovation. The Global Entrepreneurship Index for the year 2018 has recently been released by the Global Entrepreneurship and Development Institute (GEDI), encompassing a ranking of 137 countries. The Indian government has implemented a significant initiative, Startup, which aims to foster innovation and cultivate entrepreneurship. The government aims to assist nascent enterprises through this initiative to foster employment, promote economic expansion, and cultivate entrepreneurship across India. The startup ecosystem in India has garnered global recognition. In recent years, there has been a notable proliferation of innovative startups in the business sector, addressing prevalent issues on a large scale. This trend can be attributed to the increasing number of young entrepreneurs who embark on this path instead of seeking employment in multinational corporations or governmental organisations. The key subjects addressed in this article are the role, growth patterns, and challenges encountered by startups in India.
Keywords: Start Up, Entrepreneurship

14-11-2023

Page No.14 - 18



 

The Study on Impact of Socio-Economic Characteristics of Brand Sticking Tendency With Special Reference to Smart Watches

Suma.D, Assistant Professor, Department of Business Administration, SFS College, Bengaluru
Bindhu R, Alexiya & Durga Devi S, Dept. of Business Administration SFS College, Bengaluru


Abstract
PDF
e-Cer
e-Pub

Internet has now become an essential part of every individual’s needs and the way in which people work and has become an integral part of our lives. Integrating different online information management tools with the help of Internet, many innovative companies have created systems for taking orders, payment processing, customer service, marketing data collection, and online feedback. E-commerce, or Internet commerce, has made shopping online so much easier for everyone, with lots of different products and easy ways to buy. We've taken a look at the strategies of two major e-tailers (Flipkart and Amazon) and compared them to each other. We've looked at the challenges of e-commerce, their business models, how they finance themselves, how they make money, how they grow, and how they stay afloat. We've also looked at how shoppers shop online, what differentiates them, and what products they get. The two biggest e-commerce companies in India have both made a name for themselves, but who will be the big winner or who will be the leader? A comparison between Flipkart and Amazon.com shows the different strategies that can be used to succeed in the e-commerce space and the different opportunities that exist in India.
keywords used are: e-commerce, e-tailer, online shopping, shopping experiences strategies

14-11-2023

Page No.19 - 24



 

A Study on the Impact of Mobile Marketing on Consumer Purchase Decisions in Bengaluru City

Suma.D, Assistant Professor, Department of Business Administration, SFS College, Bengaluru
Varuna, Nisha, Dept. of Business Administration, SFS College, Bengaluru


Abstract
PDF
e-Cer
e-Pub

Mobile marketing is one of the digital marketing which actually meets the need of the diversified people in varied ways, through the service from the mobile marketing people are facing both the positive and negative impact. the purpose of this paper is to analyse consumer purchase decision behaviour and their attitude which are influenced based on the Mobile Marketing. in return which will be more useful to the mobile marketers and advertisers to evaluate themselves whether their approach towards the advertisement and information are productive to the society or not.
Keywords: Mobile marketing, diversified people, digital marketing, positive and negative impact, Consumer purchase decision.

14-11-2023

Page No.25 - 33



 

A Study on Impact of Technology towards the College Students In Bangalore

Suma.D, Assistant Professor, Department of Business Administration, SFS College, Bengaluru
Charulatha.K and Aswini. S, Dept. of Business Administration, SFS College, Bengaluru


Abstract
PDF
e-Cer
e-Pub

In this modern world, Technology is an important tool which makes students to get their work done easier. Though it plays vital role in this modern world, through this study need to analyze whether this technology instantly helping the students or not, in case if it’s really benefitting need to know to what extent it’s benefitting This study is also concentrated about the impacts regardless of those are positive or negative to know to what extent it gave a progress for the development of society as well as in order to know students level of adoption towards this advanced technology. This study is from the convenient sampling method. data has been sorted using questionnaire method.
Keywords: Vital role, Advanced Technology, Progress, Modern world, students.

14-11-2023

Page No.34 - 41



 

A Study on Impact of Artificial Intelligence towards the Employee NT In Private Sector

Suma.D, Assistant Professor, Department of Business Administration, SFSCollege, Bengaluru
Kirthana, Shabrin, Shruthi, Dept. of Business Administration, SFS College, Bengaluru


Abstract
PDF
e-Cer
e-Pub

Humans are known for their adoption nature, particularly when it comes to embracing new technologies. As all we know, technologies play a very important role in every industry, regardless of whether it be Marketing, Sales, Advertising or others. In the recent times, Artificial Intelligence and automation is used in many industries. However, the adoption and use of these technologies have the both attributes and that is positive and negative impacts on the employees, while artificial intelligence and automation offer benefits for the organizations, the same cannot be said for the employees as they experience both positive and negative effects.so the study has been made to know to what extent AI has lightened the employee’s workload. And to analyze whether AI has transformed the work force by taking over human roles. The secondary data collected to fill the gap between the studies.
Keywords: Artificial intelligence, employment, private sector, Impact, Technology

14-11-2023

Page No.42 - 48



 

A Study on The Impact of Brand Perception and Customer Service on Brand Loyalty

Aishwarya B N, PG Research Scholar, Department of Management Studies Global Academy of Technology, Bengaluru
Dr.Anitha G H , Professor, Department of Management Studies Global Academy of Technology, Bengaluru


Abstract
PDF
e-Cer
e-Pub

Purpose: The purpose of the study was to examine the impact of brand perception and customer service on brand loyalty for Pioneer Technologies, with a focus on understanding the preferences and behaviours of consumers. Design/Research Methodology: The study adopted a quantitative research design. A structured questionnaire was used to collect data from a sample of 200 respondents. The data was analysed using statistical techniques such as descriptive analysis and hypothesis testing. Findings: The findings revealed that Pioneer Technologies had successfully built brand awareness and loyalty among the Millennial segment. However, there was a need to expand the brand's reach in non-urban areas to tap into new markets. Additionally, customer suggestions regarding communication improvement and knowledge of representatives were identified, indicating areas for enhancement. Managerial implications: Targeting and engaging the Millennial segment, expanding brand presence in non-urban areas, investing in product quality improvement, addressing customer service issues, and maintaining competitive pricing strategies. Scope for future work/ Limitations: Includes conducting research with a larger and more diverse sample for better generalizability and conducting a comparative analysis with competitors. Limitations of the study include the limited sample size and geographical scope, which may affect the generalizability of the findings.

14-11-2023

Page No.49 - 58



 

A Study on the Impact of Currency Exchange Rates on the Indian Stock Markets

Aishwarya K R, PG Research Scholar, Department of Management Studies Global Academy of Technology, Bengaluru
Dr. Sriyank Levi, Associate Professor, Department of Management Studies Global Academy of Technology, Bengaluru


Abstract
PDF
e-Cer
e-Pub

The research is conducted on the topic “A study on the impact of currency exchange rates on the Indian” to build a model that can predict the This paper will analyse the impacts of variables such as foreign exchange rates (Dollar, Euro, Pound), Inflation rate and the Interest rate on India stock Indices such as Sensex and Nifty 50. Here we have considered data of the last 3 years from 2020-2022 from various sources. The focus will be on finding the relationship between macroeconomic variables such as foreign exchange rates, and interest rates on India Stock Indices through coefficient, regression and ANOVA analysis.
Keywords: Indian Stock Indices, Exchange rates, Interest rates.

14-11-2023

Page No.60 - 70



 

A Study on Impact of Employee Engagement on Their Job Performance and Retention at Bio-Gen Extracts Pvt Ltd

Akshitha R, PG Research Scholar, Department of Management Studies Global Academy of Technology, Bengaluru
Dr. Shilpi Kulshrestha, Associate Professor, Department of Management Studies Global Academy of Technology, Bengaluru


Abstract
PDF
e-Cer
e-Pub

Purpose: The purpose behind this research is to find out the major reasons for the long tenure of the existing employees in the organization and to understand about their employee engagement activities that effect the retention rates. Design/Research Methodology: This research is a census study consisting of 50 respondents, the questionnaire framework was based on the attributes related to the variables of the study. The responses were received with the help of satisfaction levels like strongly agree, agree, disagree etc. Through Five-point Likert scale at BIO-GEN. The statistical tools used for the analysis are correlation and multiple regression. Findings: The result of this study was demonstrated using employee engagement dimensions like physical, emotional and cognitive attributes. It is found in the study that most influencing factors on employee job performance were physical and cognitive. Were has for retention it shows that all the three attributes are having a significant impact. Practical implication: The findings of the research have a number of management potential consequences for organizations seeking to significantly increase employee engagement. These results will assist everyone involved in successfully designing an engagement activity that will benefit management as well as employees. Social implications: The research is beneficial for society in terms of successful organizational practices like employee engagement, which will help to increase the employees' drive to work diligently and be involved in the organization.
Keywords: Employee Engagement, Retention, Employee Job Performance, Innovativeness, Physical engagement, Emotional engagement and cognitive engagement.

14-11-2023

Page No.71 - 81



 

Causality Examination of Joseph Piotroski-F Score Framework on the Stock Price Performance of Selected It Sector Stocks

Anusha A Shetty, PG Research Scholar, Department of Management Studies Global Academy of Technology, Bengaluru
Dr.Venkatesh Kumar N, Professor, Department of Management Studies Global Academy of Technology, Bengaluru


Abstract
PDF
e-Cer
e-Pub

This study examines the causal relationship between Joseph Piotroski F-Score framework and the stock price performance of selected IT sector stocks. The F-Score framework is widely used as a financial indicator to assess the fundamental strength of a company. The objective of this research is to investigate whether companies with higher F-Scores exhibit better stock price performance in the IT sector. The study utilizes a quantitative research design, analyzing historical financial data and stock prices of selected IT sector companies. The findings of this research will provide valuable insights into the effectiveness of the F-Score framework in predicting stock price movements and its applicability in the IT sector.
Key Words: Piotroski F-score, Stock Performance, IT Industry, Profitability, Leverage

14-11-2023

Page No.82 - 90



 

A Study on Financial Performance Using Dupont Analysis with Special Reference to Voi Jeans Retail India Pvt Ltd

Chidananda B J, PG Research Scholar, Department of Management Studies Global Academy of Technology, Bengaluru
Dr.Venkatesh Kumar N, Professor, Department of Management Studies Global Academy of Technology, Bengaluru


Abstract
PDF
e-Cer
e-Pub

This evaluates the financial performance of Voi Jeans retail India pvt ltd company over a five-year period by the calculating return on equity by Dupont analysis. It can be shown that there are only slight variations between company average and industry averages in terms of net profit margin, asset turnover ratio, equity multiplier and return on equity from all of the aforementioned research using ratio analysis. Company averages are calculated values and industry averages are simply comparative values collected though web source. The Dupont Analysis is a well-known financial technique that assesses a company's performance thoroughly by looking at its return on equity (ROE) and pinpointing the main factors that contribute to it. The purpose of this project report is to investigate and use the Dupont Analysis to assess a company's financial performance. The return on equity, however, is negative in past years but in recent years it shows positive values. It shows the company is efficiently generating income on new investment.

14-11-2023

Page No.91 - 100



 

A Study on The Analysis of Volatility in Stock Market Based on Selected Sector Indices During The Union Budget Period

Harshad S Nayak, PG Research Scholar, Department of Management Studies Global Academy of Technology, Bengaluru
Sarah Merlyn, Assistant Professor, Department of Management Studies Global Academy of Technology, Bengaluru


Abstract
PDF
e-Cer
e-Pub

This study investigates the analysis of stock market volatility during the Union Budget period, focusing on selected sector indices. The Union Budget, released annually by the government, outlines fiscal policies and spending priorities for the upcoming fiscal year. The study aims to understand the impact of the budget on stock market volatility by analyzing historical data from previous budget periods and comparing it to non-budget periods. Additionally, the study examines how specific sector indices, representing industries such as banking, finance, and infrastructure, are influenced by stock market volatility during the budget time. The findings of this research will provide insights into the relationship between governmental policies, stock market performance, and sector-specific impacts, benefiting investors, traders, policymakers, and scholars interested in understanding the dynamics of the stock market during the Union Budget period.
Key words: volatility, stock market, Union Budget, sector indices, analysis, impact, sectoral performance, nifty 50, nifty auto, nifty energy, nifty media, nifty pharma.

14-11-2023

Page No.101 - 112



 

A Comprehensive Study on Physical Valuation and Cost Analysis of Inventory With Respect to OHMIUM India Private Limited

Madhusudhan Yadav, PG Research Scholar, Department of Management Studies Global Academy of Technology, Bengaluru
Dr. Venkatesh Kumar N, Professor, Department of Management Studies Global Academy of Technology, Bengaluru


Abstract
PDF
e-Cer
e-Pub

This study aims to provide an in-depth analysis of inventory physical valuation and cost analysis in the context of Ohmium India Private Limited. Inventory management is an important part of any organization as it directly affects the financial performance and overall business operations. The purpose of this study is to examine the methods and practices used by Ohmium India Private Limited in the valuation and analysis of its inventories with a special focus on the use of physical valuation techniques and cost analysis methods. The results of this study help to better understand the inventory management practices of Ohmium India Private Limited and provide insight into potential areas for improvement. By identifying the strengths and weaknesses of inventory physical value and cost analysis, the purpose of the study is to propose strategies and recommendations to optimize inventory management, improve financial results, and improve the overall efficiency of the company's operations.
Keywords : Inventory management, EOQ analysis, ordering Quantity, carrying cost,

14-11-2023

Page No.113 - 122



 

A Study on the Impact of Brand Perception and Customer Service on Brand Loyalty

Pavan Kalyan G, PG Research Scholar, Department of Management Studies Global Academy of Technology, Bengaluru
Dr. Shreelatha H R, Associate Professor Department of Management Studies Global Academy of Technology, Bengaluru


Abstract
PDF
e-Cer
e-Pub

A study conducted at SKDRDP, Hosakote, revealed that agriculture loans provided by the organisation have had a positive impact on farmers' economic conditions. Farmers benefited from improved agricultural practices, such as adopting organic methods, new crop varieties, and enhanced irrigation techniques. Assistance and training from SKDRDP contributed to increased productivity and improved yields, benefiting farmers' overall economic well-being. The study employed a mixed-methods approach, combining qualitative interviews with farmers and quantitative analysis of loan data. Recommendations include continuing efforts to provide accessible and affordable agriculture loans, strengthening financial literacy programs, and offering tailored loan products for specific agricultural activities to enhance the impact of these loans.
Keywords: SKDRDP, Agriculture loans, Economic condition, Farmers, Improved agricultural practices

14-11-2023

Page No.123 - 130



 

A Study on the Impact of Brand Perception and Customer Service on Brand Loyalty

Turpu Likhitha Reddy, PG Research Scholar, Department of Management Studies Global Academy of Technology, Bengaluru
Dr. Shreelatha H R, Associate Professor Department of Management Studies Global Academy of Technology, Bengaluru


Abstract
PDF
e-Cer
e-Pub

The COVID-19 crisis has had a profound impact on healthcare organizations worldwide, including Wellness Hospitals in Hyderabad. This study aims to conduct a comprehensive financial analysis of Wellness Hospitals during the COVID-19 crisis and identify its implications for healthcare organizations. Using financial ratios, trend analysis, and t-tests, the researcher has analysed the hospital's financial performance and provide suggestions to improve financial resilience during similar crises. The study’s findings highlight the challenges faced by Wellness Hospitals and offer insights for effective financial management strategies in the healthcare sector.
Key words: financial Analysis, financial resilience

14-11-2023

Page No.130 - 141



 

Assessment and Impact of Credit Risk and Financial Stability of Selected MFI’S- A Comparative Analysis

Vishwas R, PG Research Scholar, Department of Management Studies Global Academy of Technology, Bengaluru
Dr. V Chandrasekhar Rao, Professor Department of Management Studies Global Academy of Technology, Bengaluru


Abstract
PDF
e-Cer
e-Pub

This study aims to analyse and compare the credit risk profiles of selected microfinance institutions (MFIs) and assess their overall financial stability. By examining financial statements and loan portfolio data, various credit risk indicators are used to evaluate credit quality and risk exposure. Through comparative analysis, effective practices and factors contributing to strong credit risk management are identified. The findings of this study will provide valuable insights to policymakers, regulators, and microfinance practitioners, aiding in the development of effective policies and regulations to enhance the stability of the microfinance sector.
Keywords: Microfinance institutions, credit risk, financial stability, comparative analysis, return on assets, default rates, Bad debts rate, cost per loan.

14-11-2023

Page No.142 - 153



 

A Study on Customer Response Towards the Usage of Plastic Cards in Bengaluru

Dr. Bhuvaneshwari, Assistant Professor, Department of Commerce Maharani Lakshmi Ammanni College for Women (Autonomous), Bengaluru


Abstract
PDF
e-Cer
e-Pub

This study aims to analyse and compare the credit risk profiles of selected microfinance institutions (MFIs) and assess their overall financial stability. By examining financial statements and loan portfolio data, various credit risk indicators are used to evaluate credit quality and risk exposure. Through comparative analysis, effective practices and factors contributing to strong credit risk management are identified. The findings of this study will provide valuable insights to policymakers, regulators, and microfinance practitioners, aiding in the development of effective policies and regulations to enhance the stability of the microfinance sector.
Keywords: Microfinance institutions, credit risk, financial stability, comparative analysis, return on assets, default rates, Bad debts rate, cost per loan.

14-11-2023

Page No.154 - 163



 

A Study on the Impact of Brand Perception and Customer Service on Brand Loyalty

Thrupthi.K, PG Research Scholar, Department of Management Studies Global Academy of Technology, Bengaluru
Dr. V Chandrasekhar Rao, Professor, Department of Management Studies Global Academy of Technology, Bengaluru


Abstract
PDF
e-Cer
e-Pub

This research project conducts a comparative analysis of futures and options as risk management tools in the Indian stock market, with a focus on five midcap companies: Jubilant Food works Ltd, Coforge, Biocon, IDFC First Bank Limited, and Cummins India Ltd. Selected based on market capitalization, liquidity, and volatility, these companies represent the midcap segment. Utilizing secondary data from stock market databases and research papers, the study aims to evaluate the benefits and drawbacks of using futures for risk management. It specifically examines hedging effectiveness, cost-effectiveness, and the risk-reward tradeoff. This research contributes to the literature on risk management in the Indian stock market, offering valuable insights for investors and traders seeking to manage risk exposure effectively.

30-09-2023

Page No.01 - 17



 

Factors affecting Credit Settlement Performance of OMO Micro Finance: Case Of Masha District, Ethiopia

Dr. Kanagaraj Kalimuthu, Associate Professor Department of Accounting and Finance College of Business and Economics,
Mettu University, Ethiopia
Betelihem Terefe Teklu, Auditor Sheka Zone Revenue Authority, Ethiopia


Abstract
PDF
e-Cer
e-Pub

This study examines various issues affecting credit settlement performance in OMFIs in Ethiopia. The aim of the study was to investigate the consequences of Demographic issues like Age, Sex, Level of education, to find out the causes of poor credit settlement performance and to assess the consequences of various issues like interest rate, supervisory visit and absence of business experience on the credit settlement performance of the study area. From the total population of 19, around 268 representative samples from debtors were selected by using stratified random sampling from debtors by dividing the debtors into two strata, in terms of credit settlement status as defaulters and non-defaulters. In this connection, to meet the specific objectives an investigator obtained both primary and secondary sources of data and analyzed by using both descriptive and inferential method of analysis through a binary logistic regression model. The dependent variable was loan repayment performance and the independent variables were Age, Sex, Level of Education, Loan utilization scheme, Absence of additional source of Income, Interest rate, Absence of Business Experience, Supervisor visit and Inflation. Based on the findings, the investigator mention that it is vital to reduce credit settlement issues and improve credit settlement performance of debto4rs in the study area by providing proper continuous supervision, decreasing interest rate as much as possible to reducing the probability of loan utilization for unintended purpose and technical support for on profitable business activities.
Keywords: Micro-finance Institution, Loan Repayment, Defaulters and Non-defaulter

30-09-2023

Page No.18 - 26



 

Customer Experience Survey: A Comparative Study on Amazon and Flipkart online Websites

Dr Thanapackiam, HOD, Dept. of Commerce (PG), St.Francis de Sales College (SFS COLLEGE), Electronics City, Bengaluru, Karnataka
Dhanasree V & Ambika B.HDept. of Commerce (PG) St Francis de Sales College (SFS COLLEGE), Electronics City, Bengaluru, Karnataka


Abstract
PDF
e-Cer
e-Pub

Internet has now become an essential part of every individual’s needs and the way in which people work and has become an integral part of our lives. Integrating different online information management tools with the help of Internet, many innovative companies have created systems for taking orders, payment processing, customer service, marketing data collection, and online feedback. E-commerce, or Internet commerce, has made shopping online so much easier for everyone, with lots of different products and easy ways to buy. We've taken a look at the strategies of two major e-tailers (Flipkart and Amazon) and compared them to each other. We've looked at the challenges of e-commerce, their business models, how they finance themselves, how they make money, how they grow, and how they stay afloat. We've also looked at how shoppers shop online, what differentiates them, and what products they get. The two biggest e-commerce companies in India have both made a name for themselves, but who will be the big winner or who will be the leader? A comparison between Flipkart and Amazon.com shows the different strategies that can be used to succeed in the e-commerce space and the different opportunities that exist in India.
keywords used are: e-commerce, e-tailer, online shopping, shopping experiences strategies

30-09-2023

Page No.27 - 31



 

Effectiveness of Mobile Payment Applications: An Examination of User Satisfaction and Adoption Trends

Dr S Rosaline Jayanthi, Assistant Professor Dept. of Commerce (PG), St.Francis de Sales College (SFS COLLEGE), Electronics City,
Bengaluru, Karnataka
Roopesh M & Roopesh M Dept. of Commerce (PG) St Francis de Sales College (SFS COLLEGE), Electronics City, Bengaluru, Karnataka


Abstract
PDF
e-Cer
e-Pub

The efficiency of mobile payment apps is under scrutiny, with a focus on user satisfaction and trends in adoption. Mobile payment applications have gained substantial traction, but questions remain regarding their effectiveness. This research investigates the factors shaping user satisfaction with these apps and the evolving patterns of adoption. By evaluating elements such as ease of use, security, and convenience, the study seeks to shed light on the effectiveness of mobile payment applications. Furthermore, it explores shifting adoption trends, considering the influence of demographics, technological advancements, and cultural factors. The findings aim to contribute to a comprehensive understanding of these apps' dynamics and to inform improvements in their development to better align with user needs and expectations.
Keywords: Mobile payment apps, user satisfaction, adoption trends, effectiveness

30-09-2023

Page No.32 - 39



 

A Study on Effectiveness Of Digital – Marketing

Dr.Thnanapackiam, HoD, Dept. of Commerce (PG), St.Francis de Sales College (SFS COLLEGE), Electronics City, Bengaluru, Karnataka
Divyashree Dept. of Commerce (PG) St Francis de Sales College (SFS COLLEGE), Electronics City, Bengaluru, Karnataka


Abstract
PDF
e-Cer
e-Pub

The modern face of marketing is called digital marketing, and it's becoming more and more well-liked due to its flexibility and convenience. Technology has made consumers more tech savvy, and smart phones have made it simple for them to access the internet. It has developed into one of the crucial marketing tools used by mobile businesses to create their goods. Consumers now search the internet when they need any information. Consequently, marketers began utilizing this platform to disseminate information about their goods, services, and concepts, a practice known as digital marketing. The main goal of digital marketing is to draw customers while enabling them to learn about the brand's features through digital media. This essay discusses the most popular and effective forms of digital marketing among students, along with their influence on mobile purchase behavior, trust in digital marketing, and popularity. The sample of 111 students was chosen at random to examine the causes of the rising popularity and efficiency of digital marketing in comparison to traditional marketing tools.

30-09-2023

Page No.40 - 48



 

Issues and Challenges in Marketing of 'Menstruation Cup', (Feminine Hygiene Device) In India: A Study

Gargi Sur, Mahatma Gandhi National Fellowship Indian Institute of Management Bangalore Bengaluru, Karnataka


Abstract
PDF
e-Cer
e-Pub

History has witnessed many progressions and assimilations of various beliefs and practices related to menstruation. Since time immemorial, clothes were used for menstruation. Until some decades ago when the use of sanitary napkins was promoted, no one could have anticipated the enormity of its negative impact. According to a recent survey by The Menstrual Hygiene Alliance of India (MHAI), 36 percent of 336 million menstruating women use sanitary napkins. This means 121 million women, dispose of approximately eight sanitary napkins per cycle, which counts to 12.3 billion sanitary napkins as environmental waste. Menstrual Cup is an appropriate solution for all the sanitary waste. These are reusable, hygienic, environment-friendly, and pocket friendly for every woman. This study specifies the issues and challenges in marketing menstrual cups in India. It focuses on the various initiatives that will boost the market for menstrual cups. The findings of the study have observed that awareness programs related to menstrual cups should be started not only to increase the demand for menstrual cups but also to educate women about menstrual hygiene and sanitary waste. This study has environmental implications and also for medium and small-size startups.
Keywords: Menstruation Cup, Sanitary Waste, Startups, Woman hygiene, Feminine Hygiene Device.

30-09-2023

Page No.49 - 52



 

A Study of Impact of Digital Payments on Consumer Buying Behaviour with Special Reference to Bangalore City

Ramandeep Kaur, Assistant Professor, SFS College Bangalore, Karnataka


Abstract
PDF
e-Cer
e-Pub

This research aims to explore the evolving landscape of consumer buying behaviour in the context of digital payments. As the world increasingly adopts digital payment methods, understanding their influence on consumer choices, preferences, and spending patterns has become crucial for businesses and policymakers. This study employs a mixed-methods approach, combining surveys and in-depth interviews to gather insights from a diverse sample of consumers. The findings shed light on how digital payments have reshaped consumer behaviour, including payment preferences, impulse buying, security concerns, and the role of digital wallets. Understanding these dynamics will help businesses tailor their strategies and provide consumers with better payment experiences.
Keywords: Digital, Dynamics, Payments, Policymakers, Security.

30-09-2023

Page No.53 - 67



 

An Analytical Study on The Impact of Atmanirbhar Bharath Mission on General Public In Bengaluru

Sangeetha.G, Assistant professor & HOD, Department of Business Administration Sitadevi Ratanchand Nahar Adarsh College Chamrajpete , Bengaluru, Karnataka
Harshitha.M, Dept. of Commerce (PG), Sitadevi Ratanchand Nahar Adarsh College Chamrajpete , Bengaluru, Karnataka


Abstract
PDF
e-Cer
e-Pub

The "Atmanirbhar Bharat" mission, launched by the Indian government, aimed to foster self-reliance and promote domestic manufacturing and consumption. This analytical study investigates the impact of the Atmanirbhar Bharat Mission on the general public in Bengaluru, one of India's major metropolitan cities. The study employed a mixed-methods approach, incorporating qualitative and quantitative data collection methods. Through surveys and interviews , Primary data was gathered from a diverse sample of Bengaluru's population. Then statistical tools were used to analyze the data and give valuable suggestions. The study assessed the general public's awareness and understanding of the mission, its perceived benefits, challenges faced, and changes in consumer behavior in response to the call for self-reliance. Major objectives of this study includes finding the impact of Atmanirbhar Bharath on quality of locally produced goods, employment opportunities , technological advancements , competitiveness of Indian Businesses , ease of doing business , number of local startup’s or ventures. Preliminary findings indicate that while a substantial portion of the general public in Bengaluru has heard about the Atmanirbhar Bharat Mission, there is a need for increased awareness and education about its specific objectives and strategies. Participants expressed mixed views on its impact, with some acknowledging the potential benefits in terms of promoting local industries and job creation, while others raised concerns about its immediate effects on product quality, affordability, and availability. Overall, this analytical study sheds light on the complexities of the Atmanirbhar Bharat Mission's impact on the general public in Bengaluru and suggestions to overcome them.
Keywords : Impact, Self-reliance, Job creation ,Product quality, Infrastructural constraints, Economic growth, Public awareness, Brand reputation ,Local production.

30-09-2023

Page No.68 - 74



 

Awareness and Usage of E-Wallets Among People in Thanjavur District

Dr.M.Elampirai, Assistant Professor of Management, Centre for Distance & Online Education Bharathidasan University, Tiruchirappalli, TamilNadu


Abstract
PDF
e-Cer
e-Pub

E-Wallet is one type of digital payment system in which money transactions can be made with the help of a computer or a smart phone. It helps to store digital money and also keeps track of the transactions made by the customer. E-Wallets can be used while purchasing products, paying bills, recharging mobile phones and television channels, book tickets, ordering food online etc. The e-wallet can be used through adding money by linking the bank account, credit card or debit card. There are different types of e-wallets. They are closed e-wallet, semi closed wallet, open wallet, crypto wallet and IoT wallet. The customers can easily transact any amount using these e-wallets, Payments can be made from anywhere in the country at any time which in turn saves the time for every transaction. If Indian Economy goes cashless there will be no need to create counterfeit currency, cross border terrorism and black market. Black Money can be destroyed by using cashless transactions. There are various research studies about awareness of e- wallets among people in various states of India. Even there are research studies about e-wallet awareness in other districts of Tamil Nadu. This research study helps to find out the awareness and usage of e-wallets among people in Thanjavur district. Various strategies can be implemented to increase the awareness level and usage of e-wallets by the people in Thanjavur by the Indian Government to encourage cashless transactions among them.
Key Words: Awareness, Usage, E-Wallets, Thanjavur, Cashless Transactions

30-09-2023

Page No.75 - 80



 

Ethical Consumerism: Customer Perception Study

Dr.Thnanapackiam, HoD, Dept. of Commerce (PG), St.Francis de Sales College (SFS COLLEGE), Electronics City, Bengaluru, Karnataka
Roopesh M & Divyashree.S, Dept. of Commerce (PG) St Francis de Sales College (SFS COLLEGE), Electronics City, Bengaluru, Karnataka


Abstract
PDF
e-Cer
e-Pub

Ethical consumerism has gained significant attention in recent years as consumers increasingly prioritize the ethical and social implications of their purchasing decisions. This abstract explores the concept of ethical consumerism, its underlying principles, and the motivations behind its adoption. The abstract also discusses strategies for Ethical Consumerism Factors Influencing the Ethical Consumption, Customers' awareness of ethical consumerism and the ethical aspects present in FMCG (Fast-Moving Consumer Goods) products are subjects under scrutiny. Moreover, there is an exploration of how businesses contribute to the promotion of ethical practices and how consumer demand can potentially influence consumer behavior. The abstract wraps up by stressing the significance of education and awareness in empowering consumers to make well-informed ethical selections, thus fostering a more sustainable and responsible marketplace. In summary, ethical consumerism is an expanding movement that strives to synchronize consumer values with purchase choices, thereby nurturing constructive transformation and motivating businesses to adopt a more socially and environmentally responsible approach.
Key words: ethical consumerism, sustainability, customer behaviour, ethical consumption.

30-09-2023

Page No.81 - 91



 

Access to Financial Services: An Overview

Nagajyothi M J, Assistant Professor & Head, Department of Economics Government Arts College, Bangalore, Karnataka
Dr. Ravindra Kumar B, Professor, Department of Studies & Research in Economics Tumkur University, Tumkur


Abstract
PDF
e-Cer
e-Pub

The issue of limited access to financial services is frequently criticised as a pervasive challenge in numerous developing nations. This study posits that a more comprehensive analysis of the "problem of access" can be achieved by delineating various restrictions on both demand and supply. The utilisation of the access possibilities frontier, which is depicted based on a specific set of state variables, allows us to differentiate between various scenarios in the financial system. These scenarios include instances where the financial system operates below the constrained optimum, situations where the constrained optimum is insufficient, and cases where the observed outcome in credit services is excessively high. There is a differentiation drawn between the services of payment and savings, fixed intermediation charges, lending services, and other forms of credit risk. The study comprehends the financial services concept in India, determine the type of financial services available in India, the governmental endeavours about financial services and examine the benefits of having access to financial services based on secondary sources of data collection.
Keywords: Finance, Problem of access, Credit Risk

30-09-2023

Page No.92 - 101



 

Fashion Psychology and Emotions and Their Impact on Purchase of Apparels in India

Dr. G P Dinesh, Professor, VSK University, Ballari
Dr. Divya Bharathi, Associate Professor, BITM, Ballari


Abstract
PDF
e-Cer
e-Pub

Fashion psychology is the study of the relationship between clothing and the psyche. It examines how people use fashion as a form of self-expression, and how fashion can influence our emotions, behavior, and social interactions. By understanding the psychological factors that influence our clothing choices, fashion psychology can help designers create garments that resonate with their target audience, and can help individuals choose clothing that reflects their own personal style and self-image. Color can make us feel a certain way when we see it depending on whether we like that particular color or not. We can also associate memories and thoughts with certain colors. It is a powerful communication tool and can be used to signal action, influence mood, and even influence physiological. The use of color in fashion is also an important aspect of fashion psychology. Color can have a powerful psychological impact on the way people perceive and interact with clothing. By understanding the psychology of color, designers can use color to create specific moods and atmospheres in their garments and fashion collections. Overall, both fashion psychology and the use of color in fashion can play an important role in the way that clothing is designed, marketed, and perceived by the public.
Key Words: Fashion Psychology, Apparels, India and Colors

30-06-2023

Page No.01 - 12



 

Comparative Study Between Government and Private Colleges In Online Learning With Special Reference to Bengaluru

Aishwarya Jeevakumar .CR, Assistant Professor, Soundarya institute of management and science Bengaluru, Karnataka


Abstract
PDF
e-Cer
e-Pub

Organizations have become more interested with going green and using sustainable practices. As globalization reaches its pinnacle, businesses are transitioning from a traditional mindset to a competency-based economy ready to adopt green lucrative elements. Researchers' emphasis is shifting away from technology advancements and toward behavior modification of employees due to slow and inadequate environmental sustainability. Work engagement, green HRM, and employee green behavior should all be focused at all levels in an organization. Having HR departments actively involved in green efforts, green HRM is a crucial component of business strategies of organization. The GHRM and sustainability measures in organizations along with human resource factor is the crucial component of this study. A framework is developed utilizing secondary sources of information from academic journals, corporate white papers, publications, keyword searches, and interview with industry experts. By examining the effect of GHRM on employee’s green behaviour to contribute in environmental initiatives, the conceptual framework demonstrates how organizations can create green HRM capabilities and provide work engagement opportunities. This framework will assist organizations in establishing GHRM procedures that might influence green employee behavior through green work engagement. Keywords: Green HRM, green work engagement, employee green behaviour, environmental management, sustainability

30-06-2023

Page No.13 - 23



 

A Study on Consumers Preference Towards Fast Moving Consumer Products In Rural Market In Malnad Region, Karnataka

Renuka Bai.V, Research scholar, Institute of Management Studies and Research, Kuvempu University, Jnana Sahyadri, Shankaraghatta
Prof. R.Hiremani Naik, Institute of Management studies and research, Kuvempu UniversityJnana Sahyadri, Shankaraghatta


Abstract
PDF
e-Cer
e-Pub

Consumers build a mental frame of reference in order to select or pay for a product or service from the same or different brands or producers. The momentum paper is an endeavour, remembering the specific circumstance, to investigate the components impacting customers' choices to buy Quick Purchaser Merchandise (Fast Moving Consumer Goods - FMCGs) and to recommend publicizing procedures that could be utilized to raise shopper mindfulness among provincial buyers. The study used primary data from a sample of 100 rural customers in the Malnad district of Karnataka state using a carefully designed questionnaire. It found that rural customers believed that word of mouth, print marketing, and television commercials played a significant role in their decision to purchase FMCGs. However, they are not entirely in agreement that their decision to purchase these FMCGs is influenced by beauty advice. Instead, they consider their own experiences, store displays, and incentive programs. Rural consumers, on the other hand, were of the opinion that social factors were insufficient to influence their decision to purchase these FMCGs. Producers and marketers may be advised to develop ethical advertising strategies because rural people enjoy commercials in print and electronic media. Key Words: Consumers preference, FMCGs, Rural Market.

30-06-2023

Page No.13 - 23



 

Fomo And The Big Five: Exploring ‘Fear Of Missing Out’ Through Personality Traits Prism

Neeraj Sudhakar Rai, Senior Assistant Professor, PG Dept. of Business Administration Alva’s Institute of Engineering and Technology,
Mijar Karnataka, India

Abstract
PDF
e-Cer
e-Pub

The Fear of missing out, or FoMO, points to the uneasiness of not being included in an event, opportunity or experience that an individual considers interesting, valuable, or desirable. The Big Five personality traits, which include sociability, cooperation, perseverance, emotional instability, and intellectual curiosity, are generalisations that can be used to understand human behaviour breed. The objective of this paper was to scrutinise the association between FoMO and Big Five personality traits in young adults. The study involved 290 people between the ages of 18 and 30, who completed the FoMO Scale and the Big Five Personality Inventory. Pearson’s Correlation Coefficient, Partial Correlation and Block Regression Analysis were used to inspect the accumulated data. The results manifested that agreeableness and high scorers among extroverts were more likely to have FoMO. The argument put forth in this paper is that to understand the interplay between FoMO and personal traits like mental well-being and excessive use of social media, additional research is warranted. Additionally, the study highlights the importance of understanding FoMO in young adults and how it may impact their sociability, cooperativeness, diligence, emotional instability, and intellectual curiosity. Keywords :Big Five, Fear of Missing Out, FoMO, Influence, Personality Traits

30-06-2023

Page No.24 - 33



 

An Empirical Analysis of Green Business and Rural Entrepreneurs in India with Special Reference to Tamilnadu

Dr.K.Praveena, Assistant Professor, The Research Centre of Economics, Fatima College (Autonomous), Mary Land, Madurai, Tamilnadu, India

Abstract
PDF
e-Cer
e-Pub

Green entrepreneurs have high risks in their carrier to implement their business and make them known to the society. There are many risks in the green entrepreneurship like environmental issues, societal issues etc. Green entrepreneurs should have the ability to overcome all the difficulties that comes from the society, as they have to take the decision which does not affect the environment. Green entrepreneurship gives more ideas to save the nature from the destruction. Green entrepreneurship is the business which does not affect the environment in the society. Many customers will come forward to support the green business as it does not affect the environment with this the green entrepreneurs can gain new customers to their organization. Green entrepreneurship is different from entrepreneurship. The customers need the awareness about the green products and services before they prefer to buy. Green entrepreneurs have to make the business sustain in the market for which they have to put much effort to make the business bloom in the market. Key Words: Challenges, green entrepreneurship, green business, environmental factors, opportunities.

30-01-2023

Page No.01 - 17



 

Environmental Sustainability: A Conceptual framework for the role Of Green HRM, Green Employee Behaviour and Work Engagement
in Organizations


Hema.N, Assistant Professor, Department of Commerce & Administration, The Rural College, Kanakapura, Karnataka


 DOI : 10.17605/OSF.IO/Y65S7

Abstract
PDF
e-Cer
e-Pub
Downloads :  1 |   Views :  1

Organizations have become more interested with going green and using sustainable practices. As globalization reaches its pinnacle, businesses are transitioning from a traditional mindset to a competency-based economy ready to adopt green lucrative elements. Researchers' emphasis is shifting away from technology advancements and toward behavior modification of employees due to slow and inadequate environmental sustainability. Work engagement, green HRM, and employee green behavior should all be focused at all levels in an organization. Having HR departments actively involved in green efforts, green HRM is a crucial component of business strategies of organization. The GHRM and sustainability measures in organizations along with human resource factor is the crucial component of this study. A framework is developed utilizing secondary sources of information from academic journals, corporate white papers, publications, keyword searches, and interview with industry experts. By examining the effect of GHRM on employee’s green behaviour to contribute in environmental initiatives, the conceptual framework demonstrates how organizations can create green HRM capabilities and provide work engagement opportunities. This framework will assist organizations in establishing GHRM procedures that might influence green employee behavior through green work engagement. Keywords: Green HRM, green work engagement, employee green behaviour, environmental management, sustainability

30-01-2023

Page No.18 - 33



 

Assessment of Customers Satisfaction in Life Insurance Corporation with Reference to Chamoli District of Uttarakhand

Dr. Rajesh Kumar, Assistant Professor Commerce, Government (PG) College Gopeshwar, Chamoli
Dr. Ravinder Kumar, Assistant Professor Commerce, Dr. Shiva Nand NautiyalGovernment (PG) College Karanprayag, Chamoli


 DOI : 10.17605/OSF.IO/HM596

Abstract
PDF
e-Cer
e-Pub
Downloads :  1 |   Views :  1

Life Insurance Corporation (LIC) is the only public sector company in the insurance industry of India. Due to the fierce competition of private sector insurers, the marginal yearly growth of LIC is declining and if it wants to increase the growth and retain its share in the business, it needs to find the more responsive and immediate solution it. The only easiest ways to an insurance company have for this is its service quality because if customers are not satisfied, then the company will be forced to face competition. The aim of this study is to ascertain the reasons for purchasing life insurance policy and identify those factors of life insurance services which have a significant impact on customer satisfaction in LIC. The study shows that satisfaction of customers is linked with insurance agent and functional services of LIC. The study revealed that behaviour of insurance agent, sum assured for covering of risk, amount of premium, policy terms and conditions, procedure of claim settlement and grievance redressal system are some crucial factors of life insurance services which have creating a significant impact on customer satisfaction. The study also reveals that the level of customer satisfaction in LIC is not good. Hence, it is necessary for the LIC to reassess its services and pay its due consideration on functional services for providing maximum satisfaction to its customers. Keywords: Customer, Insurance, LIC, Premium, Risk, Service, Satisfaction etc.

19/03/2023

Page No.34 - 44



 

A Literature Survey on Role of Self-Help Groups and Women Empowerment

Ashwini Basavaraju, Research Scholar, Dayananda Sagar University, Bengaluru, Karnataka, India.

 DOI : 10.17605/OSF.IO/QB2RF

Abstract
PDF
e-Cer
e-Pub
Downloads :  1 |   Views :  1

The overall development of a nation depends on the overall development in the rural areas. Micro finance is a sector which is largely depends on SHGs for the efficient mechanism for providing financial assistance to the deprived people in rural areas. Self Help Groups introduced in India through 9th Five year plan (1997-2002).SHG is a group consisting of 15-20 members from a poor homogeneous class and they involve in savings on a regular basis and the pooled resources will be utilized for the loans to its members. Women plays a very important role in society and women empowerment is an essential tool for overall socio-economic development of the county and it is considered as an important multidimensional factor for the world’s development. In this paper, we examined the findings of the past studies to determine the influence of SHG programs on women empowerment. In this study 30 articles are reviewed and most research studies found to conclude that positive association between SHGs program and women empowerment. In many studies, the results varied because of measure of empowerment applied or socio-economic factor differences. The main research question of this study focuses on assessing the role of SHGs in empowering the women socially, economically, politically and culturally in society. Keywords: Micro finance, SHGs, Women empowerment, Socio-economic factors

19-03-2023

Page No.45 - 51



 

A Study on Consumers Perception and Purchase Intention Towards Organic Products

J.Aarthy, Ph.D Scholar, Department of Commerce, PSG College of Arts & Science, Coimbatore, Tamil Nadu, India
Dr.V.Mallika, Associate Professor & Head, PSG College of Arts & Science, Coimbatore, Tamil Nadu, India

 DOI : 10.17605/OSF.IO/DU8ZK

Abstract
PDF
e-Cer
e-Pub
Downloads :  1 |   Views :  1

The saying "Health is Wealth" emphasises the value of good health. People today suffer from poor health as a result of consuming harmful, tainted food products. People must consume and use organic products, which are produced or cultivated without the use of chemicals, pesticides, or fertilisers, in order to solve this issue. In order to protect the environment and ourselves, we must switch to organic farming. Due to the numerous health advantages that organic food provides, it has currently become fashionable to consume it. Organic food is completely natural and loaded with essential nutrients that the body needs. Thus, an effort has been undertaken to identify consumer preferences for organic products. Keywords: Organic Products, Environment, Health Benefits, Nutrients

19-03-2023

Page No.52 - 65



 

Women Employment Justice In India: Development Structure and Growth

Bushra Barkati, Research Scholar, Department of Social work, University of Delhi, Delhi

 DOI : 10.17605/OSF.IO/HJMZY

Abstract
PDF
e-Cer
e-Pub
Downloads :  1 |   Views :  1

The main purpose of study is to understand the gender gap that exists in the work force participation between the societies in Indian context. The focus of this paper is to examine different factors and reasons for the low level of participation in the workforce. The study has been carried purely based on secondary sources. In this study, we as researchers have analyzed through the secondary reports for further studies to understand the economic life of women various governmental reports, reports of ILO and the annual reports are reviewed. The study finds out the existing gender divide that exist irrespective of the development, female population are a sector of population that is highly vulnerable to economic perspectives. The study focuses on government interventions, specific public policies that guarantee rights to the female sector of population. The majority of studies on the divide are more focused towards the mental health problems associated with women. This research aims to address the gap by focusing on economic aspects of particularly women and the structure of their growth specifically the economic aspects. Keywords: Women growth, Economic Opportunities, Workforce participation, Opportunities for women, government policies.

19-03-2023

Page No.66 - 82



 

A Study on Awareness of Gender Lens Investment in Particular to the Micro and Tiny Women Entrepreneurs in Erode District

Dr.G.K.Sukanya, Assistant Professor, Vellalar College for Women, Erode, Tamil Nadu, India.

 DOI : 10.17605/OSF.IO/YQZCX

Abstract
PDF
e-Cer
e-Pub
Downloads :  1 |   Views :  1

Women in today’s scenario are prominent in selecting their portfolio of investment. They indeed required lifting the imbalance that may raise the standard of living of the community. It is very essential to identify the lens that act as a problem or hindrance for the women and trace out the opportunities can be availed in encouraging the potential of the micro and tiny women Entrepreneur in Erode district. Keywords: Gender Lens, Micro and Tiny Entrepreneur government policies.

19-03-2023

Page No.83 - 99



 

A Socio-Economic Profile of Respondents and their Satisfaction towards Gender Lens Investment

Dr.G.K.Sukanya, Assistant Professor, Vellalar College for Women, Erode, Tamil Nadu, India.

 DOI : 10.17605/OSF.IO/SFCZN

Abstract
PDF
e-Cer
e-Pub
Downloads :  1 |   Views :  1

Women are encouraged to participate in the Gender Lens Investment in order to raise the standard of Living and ensure to make the enrichment of skill for the development of business. Women are entering into the business so that they can highlight their attitude towards rising their opportunities availed in business. An attempt was made to study on the socio economic profile of the respondents residing at Erode district about their satisfaction towards gender Lens Investment. Keywords: Gender Lens Investment, Women Strategy

19-03-2023

Page No.100 - 108



 

Financial Performance Analysis of Select Nationalized Commercial Banks in India through Leverage Ratios

Dr.M.Baby, Assistant Professor in Commerce (CS), Vellalar College for Women (Autonomous), Erode, Tamilnadu.

 DOI : 10.17605/OSF.IO/Y967Q

Abstract
PDF
e-Cer
e-Pub
Downloads :  1 |   Views :  1

Women are encouraged to participate in the Gender Lens Investment in order to raise the standard of Living and ensure to make the enrichment of skill for the development of business. Women are entering into the business so that they can highlight their attitude towards rising their opportunities availed in business. An attempt was made to study on the socio economic profile of the respondents residing at Erode district about their satisfaction towards gender Lens Investment. Keywords: Gender Lens Investment, Women Strategy

19-03-2023

Page No.109 - 119



 

Bad Loans in Education Loan Segment- A Conceptual Analysis

Booma.T, Ph.D. Research Scholar, Department of Commerce, Madurai Kamaraj University, Madurai, Tamil Nadu.
Dr. R. Radhika Devi, Director i/c & Assistant Professor, Women’s Studies Centre, Madurai Kamaraj University, Madurai, Tamil Nadu

 DOI : 10.17605/OSF.IO/6WBZR

Abstract
PDF
e-Cer
e-Pub
Downloads :  1 |   Views :  1

One of the critical parts of a country's growth is education. The availability of higher learning will aid in the creation of the human capital required to propel the economy forward. India has advanced significantly in the field of education as a result of India and several Indian states' efforts. Every parent wants to give their children the best education possible, and they all agree that a good institute should place a strong emphasis on student discipline. They are very eager to pay for the college and schooling of their kids. All parents concur that children should have a good education and be knowledgeable. Education has a tremendous positive impact on students' and their families' sustainability and quality of life. An essential instrument for developing a better society is education. The repayment of student loans should be considered an investment in the growth and prosperity of the country. Yet with the increased number of people who are defaulting on their student loans, the NPA problem has recently had a significant impact on India's banking sector. When the interest or principle on a loan is past due for more than 90 days, the Reserve Bank of India (RBI) deems it to be non-performing (NPA). Nevertheless, this period may change based on the terms and circumstances that the borrower and the bank or financial institution have agreed upon. As a result, the objective of this secondary research is to evaluate the state of education loans, the NPA trend in the education industry, and the factors that contribute to loan default and a greater percentage of non-performing assets for student loans. Keywords: Education loan, Loan Default, Non-Performing Assets, Reserve Bank of India, State Level Bankers Committee, Bad loan

19-03-2023

Page No.120 - 135



 

BA Study on Profitability of The Nationalised Commercial Banks in India through Spread and Burden Ratios

Dr.M.Baby, Assistant Professor in Commerce (CS), Vellalar College for Women (Autonomous), Erode, Tamilnadu.

 DOI : 10.17605/OSF.IO/UGJMX

Abstract
PDF
e-Cer
e-Pub
Downloads :  1 |   Views :  1

Profitability in general means excess of total revenue over total costs. Profitability is a rate expressing profit as a percentage to total assets or sales or any other variable to represent their relationship. In case of banks, the operational efficiency of the bank is determined based on its income generation through deposit mobilization and interest paid to its deposit holders and stockholders. These indicators alarms the banks to plan the dividend decisions wisely based on the volatility rate of profit acceleration. The main source of income is interest earned and discount on bills discounted. Since banks accept various types of deposits from people interest paid to customers is an important expenditure of the banks. The difference between interest earned and interest paid is known as spread and is a good indicator of banks’ efficiency. The rate of profitability and volume of profits are therefore, rightly considered as indicators of efficiency in the deployment of resources of banks’ profit and thereby profitability i.e. the ability to generate profits, can be increased in two ways 1.Increasing the income on the hand 2.Decreasing the expenses on the other hand. So, it is important to study about the factors which may affect the profitability of the banks. Keywords: Burden, Non-Interest Income, Interest Income, Non-Interest Expenses, Interest Expenses.

19-03-2023

Page No.136 - 146



 

A Study On Investors’ Perception Towards Hybrid Mutual Fund An Experimental Study With Special Reference to Bangalore City

Rekha A Ramanan, Research Scholar, Bharathiar University, Coimbatore, Tamil Nadu.
Dr. K.V. Ramanathan, Professor of Finance & Marketing, SJB Institute of Technology, Bengaluru, Karnataka

 DOI : 10.17605/OSF.IO/8TEYW

Abstract
PDF
e-Cer
e-Pub
Downloads :  1 |   Views :  1

In India mutual fund industry started playing a very predominant role in securities market by channelizing the savings into the capital market. Today Indian Mutual Fund works in such a way, as similar to the Mutual Funds in the United States. Indian Mutual Fund industry started offering enormous types of mutual fund by categorizing it on various factors. One among them are Hybrid Mutual Funds. The current study briefly explains about the Hybrid Mutual Fund Industry. This study helps us to understand investor’s perception or awareness level towards Hybrid mutual funds, and level of interest, the various factors that are affecting the investor’s behavior and the problems faced by the investors in India, with the help of a well-structured questionnaire. Keyword: Hybird Mutual Fund, Investor’s Behavior, Securities.

19-03-2023

Page No.147 - 156



 

HRM Practices Impact on Job Satisfaction of Employees in Higher Education Institutions

Dr. N.V.Ramakrishna Murali, Research Scholar, Singhania University, Rajasthan

 DOI : 10.17605/OSF.IO/QS7EU

Abstract
PDF
e-Cer
e-Pub
Downloads :  1 |   Views :  1

Research studies that go in-depth on organisational behaviours (OB) have viewed OB as a collection of beneficial actions that boost organisational productivity. These activities are those that people take when they are willing to go above and beyond the requirements of their roles to contribute to the achievement of strategic goals. Several studies have connected OB to measures of success for individuals, communities, and businesses. Researchers claim that OB is the least expensive and most economical strategy for fostering competence and achieving organisational success. OB has so far been one of the most effective indicators of corporate success. On the other hand, little research has been done on the causes of OB. In-depth research has been done in the literature on the connection between OB and creative human resource activities. It is not obvious if these behaviours have an impact on individual or organisational OB factors, even though this research have proven that both constructs are intriguing and helpful in the workplace. The purpose of this study is to describe precisely how innovative human resource practises and OB are related. The study examines the five OB dimensions as well as the two structures' various interpretations. 400 teaching faculty members in Bengaluru, India participated in the study, and responses were acquired utilising standardised secondary sources from different colleges. Creative human resource management techniques significantly influence corporate citizenship behaviours, according to multiple regression research. According to a thorough analysis, creative human resource management techniques have a considerable impact on the public ethics, gallantries, and humanity components of organisational behaviours. Key words: Higher Education Institution, HRM Practices, Job Satisfaction.

19-03-2023

Page No.157 - 176



 

Workplace Environment and Its Impact on Employees’ Job Satisfaction in Premier Educational Institutions in the Temple Town, Tirupati

K. Greeshma, Research Scholar, Department of Management Studies, Sri Venkateswara University, Tirupati, Andhra Pradesh, India
Venkata Lakshmi Sekhar V, CEO, Sri CS Infra Developers, Hyderabad. Andhra Pradesh, India
Prof. P. Raghunadha Reddy, Professor & Head, Department of Management Studies, Sri Venkateswara University, Tirupati, Andhra Pradesh, India

 DOI : 10.17605/OSF.IO/94SBZ

Abstract
PDF
e-Cer
e-Pub
Downloads :  1 |   Views :  1

The main purpose of this study is to find the impact of the workplace environment on the job satisfaction of the teaching faculty and to find whether there exists any difference between the satisfaction of employees belonging to State-owned and Private Universities concerning Workplace Environment in and around Tirupati city, Andhra Pradesh, India. This study is based on a model which has been published by Jacob Morgan (2015), in the forbes.com according to him, every employee experience in any organisation regardless of its industry, geographical area, or size, consists of three environments: The Physical environment, The Cultural environment and The Technological environment. The sample population includes 124 employees that are working as teaching faculty in State Owned and Private Universities. A well-structured questionnaire was used to collect primary data and a Convenience sampling method was used to select the respondents. The study found that there is no significant difference between the satisfaction of employees of State-Owned and Private Universities concerning Workplace Environment. Keywords: Workplace Environment, Physical Environment, Cultural Environment, Technological Environment, Job Satisfaction.

14/11/2022

Page No.01 - 07



 

Customer Relationship Management (CRM) Practices in Banks – A Study with Special Reference to Theni District

Dr.S.Thowfeek Khan, Assistant Professor in Commerce, Department of B.Com Banking, Hajee Karutha Rowther Howdia College,Uthamapalayam


 DOI : 10.17605/OSF.IO/6874G

Abstract
PDF
e-Cer
e-Pub
Downloads :  1 |   Views :  1

CRM in the banking sector is of strategic importance today. The intensifying competition, declining market share, deregulation and smarter and more demanding customers have put tremendous pressure on banking industry to adopt CRM strategy. It is as a holistic strategy that can help the banks to become customer oriented and implement customer focused strategies, which in turn help them build long lasting relationship with the customers and increase their profits. Key Words: Customer Relationship Management; private and Public Sector banks; Customer Opinion.

14/11/2022

Page No.08 - 17



 

Awareness of Welfare Benefits among Construction Workers - A Study in Mangalore City

Shwetha, Research Scholar, Department of Economics, University College, Mangalore
Dr. Ramakrishna B.M, Co-ordinator, Department of PG Studies & Research in Economics, University College, Mangalore


 DOI : 10.17605/OSF.IO/A2HW3

Abstract
PDF
e-Cer
e-Pub
Downloads :  1 |   Views :  1

Welfare is anything done for the improvement of the conditions of human resources. It has gained prominence in the present day, that every worker working in a particular industry expects some of the welfare activities in favour of them by the employer. A welfare activity includes benefits given for the overall improvement of workers socially, economically and financially. When workers feel that the employers are interested in their happiness, their tendency to grouse and grumble will steadily decreases and that will promote industrial peace. The present study is focusing on the welfare benefits available for construction workers and its awareness among construction workers of Mangalore city. Key words: Welfare benefits, Employer, Workers, Industrial peace, Construction industry

12/12/2022

Page No.18 - 22



 

Problems and Challenges faced by Small Farmers During Pandemic Period – Farmers’ Perspective.(Concerning Sivagangai District)

Dr. R. Vijayalakshmi, Associate professor and Head, Department of Commerce with Computer Applications, Idhaya College for Women,
Sarugani, Sivagangai, Tamil Nadu, India

 DOI : 10.17605/OSF.IO/285ET

Abstract
PDF
e-Cer
e-Pub
Downloads :  1 |   Views :  1

According to the Ministry of Agriculture and Farmers Welfare's 2020 report, nearly one in two Indians are self-sufficient through agriculture. There are approximately 120 million smallholder farmers in India, and these farmers make up more than 40% of the country's grain production. The Indian economy relies heavily on agriculture. According to a survey conducted by the National Bank for Agriculture and Rural Development (NABARD 2018), wages account for approximately one-third of the income of agricultural households. The issues that small farmers face in India are the focus of this paper. The study's primary objective is to describe the financial impact from the farmers' point of view. It also looks at how their wages and livestock income changed during the pandemic. Also explains how their way of life has changed as a result of the government's schemes and loans. Keywords: Small farmers, income, pandemic, schemes

12/12/2022

Page No.23 - 29



 

Impact of Indian Economy by Micro Small Scale Industries-An Empirical Study

Dr.R.Venkatesh, Assistant Professor, Department of Business Administration, K.S.Rangasamy College of Arts and Science (Autonomous) Tiruchengode,
Namakkal
R.Oylarasi, Assistant Professor, Department of Commerce. K.S.R.College of Arts and Science for Women.Tiruchengode, Namakkal

 DOI : 10.17605/OSF.IO/PK46D

Abstract
PDF
e-Cer
e-Pub
Downloads :  1 |   Views :  1

Monetary advancement of any nation is to a great extent reliant upon its modern turn of events. Subsequently the limited scale ventures area expects a fundamentally basic job in the financial development, rustic industrialization and work age in the country. Three significant areas of the saving that are generally being impacted by MSSI's are producing result, work, and commodities of the country. MSSI's are worldwide acknowledged as an expected driver for financial development. The greatest advantage of MSSI's is their tremendous business potential and high work force at an essentially low capital expense. MSSI Sector contributes around half of the complete Indian commodity. MSSI's holds colossal likely with regards to financial exercises and thus will eventually aid the advancement of resources of the nation's economy. Anyway because of quick changes in economy, MSSI's are confronting difficulties like expanding populace, shortage of occupations and capital assets, etc. Key Words: Industries, Exports, Economic Development.

10/09/2022

Page No.01-24



 

Influence of Demographic Attributes on Job Satisfaction: An Empirical Analysis In Liberal Arts and Science Colleges

Dr. A. Ravichandran, Associate Professor, Department of Commerce, Satyawati College Evening (University of Delhi), Delhi, India

 DOI : 10.17605/OSF.IO/X2EZC

Abstract
PDF
e-Cer
e-Pub
Downloads : 7  
|   Views : 4 

It is important to understand the Job Involvement of faculty employees as they play vital role to produce a greater number of employable graduates, develop innovative curriculum, carryout the valuable research and development activities and maintain higher level of academic standard of the institutes. It is also important to understand the influence of personal and professional attributes on the level of JS as it will enable to understand how demographic attributes variant the level of JS among academic workforce. The aim of this paper is to explore the influence of demographic attributes on the level of JS of academics. Based on the primary data collection among 656 faculty members, the findings of the study indicate that demographic attributes of faculty members have significant influence on the level of their Job Satisfaction. However, gender has no significant influence on their JS level and both male and female faculty members’ JS level is above the moderate level. The results provide strong support to theoretical aspect particularly for Herzberg (1959) two factor theory i.e., hygiene factors such as Salary and Promotion, Interpersonal Relations and Physical Working Conditions and motivational factor of Job Content or work itself. This study also provides strong empirical support for the proposed hypotheses of influence of demographic attributes on the level of JS except gender (as stated above) and findings of this study confirm and negated with the propositions existed in the past research studies. Key words: Demographic attributes, Personal variables, Professional variables Job Satisfaction, Government College, Private and Self-Financed College.


10/09/2022

Page No.25 - 33



 

A Study on Awareness Towards Education Loan, a study conducted at HDFC Bank

Preethi B M, SSMRV College, Bangaluru, Karnataka, India
Dr. Shobha B G,Assistant Professor, SSMRV College, Bengaluru, Karnataka, India


 DOI : 10.17605/OSF.IO/3PN84

Abstract
PDF
e-Cer
e-Pub
Downloads :  1 |   Views :  1

An education loan is a loan taken out by students to help them cover their educational expenses. This research was conducted at HDFC Credila, a sister firm of HDFC Bank. It is a post-covid awareness study towards the education loan. The objective of this article is to determine how well graduates are aware of education loans and study the value of higher education as well as the bank's financial aid programs. The data will be analyzed using a descriptive method. This study concludes that HDFC Credila should take more effective programs to create an awareness towards education loans that assist students in financing their higher education. Keywords: Higher education, Education loan, Borrower, Awareness, Processing charges

10/09/2022

Page No.34 - 58



 

A Review Performance of Real Estate Regulatory Authorities of India

Pramod Bhagwant Chobhe, Department of Commerce and Research Centre PDEA, Annasaheb Waghire Arts, Science &
Commerce College, Pune, Maharashtra.
Dr.M.B. Khandare, Department of Commerce and Research Centre PDEA Annasaheb Waghire Arts, Science & Commerce College, Pune, Maharashtra

 DOI : 10.17605/OSF.IO/EJWPT

Abstract
PDF
e-Cer
e-Pub
Downloads :  1 |   Views :  1

An education loan is a loan taken out by students to help them cover their educational expenses. This research The Central Govt of India has enacted and enforced the RERA Act, 2016 on 1st May, 2016 in all over India to stabilize equalize and to increase efficiency, transparency and accountability and financial discipline in the Indian Real Estate Sector. After the completion of one year to implementation of RERA Act, it was made mandatory and obligatory for every Indian states to establish their own Real Estate Regulatory Authority under the strict provision of RERA Act. There are 36 states including 08 union territories. The purpose of this very ‘Research Article’ is take review of performance of regulatory authorities all the states of India. From the study of above facts it is most importantly found that, despite the Nagaland state only. Almost every states in India have accepted and notified the general rules of RERA. There are 31 states have established the regulatory authority and 28 states have established appellate tribunal of their own. Where as 27 states of all regulatory authority setup the web portal. The regulatory authorities of 21 states have appointed their own official adjudicating officer. And 26 states regulatory authorities have stated to register real estate projects and agents. The process of complaints and cases disposal is started by the regulatory authorities of 22 states. The main aim and objective of this vary Research Article is to take a brief and precise review of performance of regulatory authorities of all the states in India and form the study of these above facts, some of the important points and conclusion can be drawn as below. The overall performance of regulatory authorities in union territories India is gradually slower the expectation of work performance. And the work performance of major states and their real estate regulatory authorities in India is expectably satisfying and acceptable on the other hand. In short, the performances real estate regulatory authorities in overall India states is slower.It is futuristically told that, it the RERA act, 2016 in India Implemented and utilized in proper manner. Then this Act can being a sweeping changes in real estate sector of India. And it every state is in expectation to develop this real estate sector then each and in India should accept, notify and implement RERA Act, 2016 positively and whole heartedly, and then and then only the dream goals, aims and objectives of RERA Act in India would be achieved. Keywords: RERA.RERA Act, RERA Act, 2016, Real Estate Regulatory Authority, Regulatory Authority, Transparency, Accountability, Efficiency, Financial Discipline.

10/09/2022

Page No.59 - 69



 

Performance Analysis of Selected Indian Banks Using Camel Model

R.RaghavendraRao, Research Scholar(Commerce), Department of Commerce Vikrama Simhapuri University PG Centre, Kavali,
Andhra Pradesh, India
Prof. Ch. SrinivasaRao, Professor, Department of Commerce, Vikrama Simhapuri University PG Centre, Kavali, Andhra Pradesh, India

 DOI : 10.17605/OSF.IO/EJWPT

Abstract
PDF
e-Cer
e-Pub
Downloads :  1 |   Views :  1

The banks need to be analysed, evaluated and measured in terms of various parameters as they do deal with public money and stand as the back bone of the economy. If a bank fails, it results into crores of rupees of loss and also the confidence and trust of the investors/depositors is lost. The main question arises here is how to evaluate these banks. They are not commercial organizations like trading concerns that deal with purchase and sale of goods, incurring direct and indirect expenses, generating some revenue. They are the financial institutions that cater the needs of business and households by supplying the credit from the money received from the various people in the form of deposits. So a better and much adopted evaluating system is required to evaluate the banks.Apart from the regular Accounting ratios which are used for a company to evaluate and compare the performances of the company, banks need to have a separate and more scientific nature of evaluation of their performance based on some selected criteria. CAMEL model is one of the such globally accepted and adopted methodology for analysing the performance of the banks. This paper discusses the evaluation and analysis of banks selected in Public and Private sector by using CAMEL model and there by the interpretations for analysis and comparison are made in the findings section of research. The research paper throws light on the rankings of selected banks based on CAMEL model and the areas where they have to improvise. Key Words: Indian Banking Sector, Financial Performance, CAMEL Model, Public Sector banks, Private Sector banks

10/09/2022

Page No.70 - 80



 

Regulating Proxy Advisory Firms in India

Dr.Sonali Ahuja Dua, Associate Professor, Gargi College, University of Delhi, Delhi, India

 DOI : 10.17605/OSF.IO/E25BH

Abstract
PDF
e-Cer
e-Pub
Downloads :  10 |   Views :  12

Proxy Advisory Firms are a new breed of financial intermediaries that have already made their mark in the developed capital markets. Now, with them finding their feet in the Indian capital markets, there is a case for enhancing the regulating framework to cover them. This paper identifies several other financial intermediaries and how the regulatory coverage on the PAFs needs to mature and catch up to truly protect the interests of the shareholders. The paper also explores the existing regulation in India and outlines some of the regulatory principles followed in developed jurisdictions for comparison. Keywords Proxy Advisory firms. SEBI (LODR, 2015), Corporate Governance Practices, Institutional Investors.

June 10,2022

Page No.01-10



 

A Comparative Study on Employees’ Welfare Facilities Provided By Infosys And Wipro in Bangalore

Dr.S.Rosaline Jayanthi, Assistant professor, Department of commerce, St. Francis De Sales College, Bangalore, Karnataka

Harshitha R, Department of Commerce (PG), St. Francis De Sales College, Bangalore Karnataka

Rohini G, Department of Commerce (PG), St. Francis De Sales College, Bangalore Karnataka

 DOI : 10.17605/OSF.IO/RMN27

Abstract
PDF
e-Cer
e-Pub
Downloads : 7  
|   Views : 4 

The concept of employee welfare is spirited. Employee welfare refers the benefits provided by the employer to sustain their employees in the organisation. The company provides welfare facilities to their employees to motivate them and to increase their work efficiency as they realized that welfare activities is an important aspect of human relations, it is very helpful to the organisation to retain their employees that too in reputed companies. Today importance welfare activities increased day by day in order retain the skilled employees. So employers of the organisation should provide better welfare facilities to their employees. This substance about comparison of INFOSYS and WIPRO company’s welfare exertions provided by them. And also narrates which company providing better Welfare activities and employees satisfaction about welfare facilities. To scrutiny of these companies’ performance collected the primary data through questionnaires from 50 employees of two companies. Key Words: Comparison, Employees, Satisfaction, Welfare activities...


June 10,2022

Page No.11-20



 

A Study on Customer Preference In Tata Punch Variants

Dr.S.Rosaline Jayanthi, Assistant professor, Department of commerce, St. Francis De Sales College, Bangalore, Karnataka

Meghashree. P, Department of Commerce (PG), St. Francis De Sales College, Bangalore Karnataka

Vandhana. S, Department of Commerce (PG), St. Francis De Sales College, Bangalore Karnataka

 DOI : 10.17605/OSF.IO/HR6C5

Abstract
PDF
e-Cer
e-Pub
Downloads : 1  
|   Views : 1 

Customer preference is an essential step towards understanding the consumer choice, behavior, likes and dislikes and has therefore always received a great attention from marketers, however the study on customer preference towards tata punch variant’s objective is to understand the customer satisfaction level and even aims to understand the factors affecting the customer selection towards tata punch. The research methodology includes primary data collection with the help of convenient sampling method, this report also has the data analysis with the different tests like chi square test, ranking analysis. Research has shown that customers are satisfied with Tata Punch and the main reason why they are attracted to Tata Punch is its features, safety, brand image and price of this model. Key words : Tata punch, customers satisfaction, customer preference, factor effects.


June 10,2022

Page No.21-32



 

A Study On The Impact Of Health Drink Advertisement in Television on High School Children’s In Bengaluru

Dr.S.Rosaline Jayanthi, Assistant professor, Department of commerce, St. Francis De Sales College, Bangalore, Karnataka

M.Bhavana, Department of Commerce (PG), St. Francis De Sales College, Bangalore Karnataka

G. Savitha, Department of Commerce (PG), St. Francis De Sales College, Bangalore Karnataka

 DOI : 10.17605/OSF.IO/6N4YE

Abstract
PDF
e-Cer
e-Pub
Downloads : 1  
|   Views : 1 

The purpose of this research is to make a review of the impact of Health Drink TV Advertisements on high school children in Bengaluru. In order, to boost up children’s energy level, there are number of varieties of branded health drinks available in the market. The main objective of this study is to understand the High School children awareness and preference towards the different brands of Health drink. The main statistical tools that are been used are percentage and chi-square test. There are four brands of Health drinks are available in the study area that are Horlicks, Complan, Bournvita and Boost. While comparing with soft drinks Health drinks are safer, which are effective for those below 20. Since Television Advertisement has become a part of regular TV broadcast and viewers of these advertisement message can influence to buy the product. The study used 50 respondents for the purpose to get feedback on favourite brand of health drinks among high school children. The study report that most of the children preferred the brand Horlicks, and taste, attractive offers/ free gifts are the main factor for purchasing the specific Health DrinkKeywords: Advertisement, Awareness, Brand image, Behaviour of children, Health Drinks.


June 10,2022

Page No.33-42



 

A Study on Consumer Satisfaction in Online Shopping Websites

Dr.S.Rosaline Jayanthi, Assistant professor, Department of commerce, St. Francis De Sales College,Bangalore, Karnataka

Brunda, Department of Commerce (PG), St. Francis De Sales College, Bangalore Karnataka

Impana.K, Department of Commerce (PG), St. Francis De Sales College, Bangalore Karnataka

Pushpalatha T.N, Department of Commerce (PG), St. Francis De Sales College, Bangalore Karnataka

 DOI : 10.17605/OSF.IO/5G8ZE

Abstract
PDF
e-Cer
e-Pub
Downloads : 1  
|   Views : 1 

E-commerce trading goods and services through internet and products with the help of introduced new possibilities in trading E-commerce offers product and services through websites, a customer simply has to visit an Ecommerce website and Browse various offering through browser catalog, a customer can select multiple websits and can add them to cart once the shopping is done the customer can checkout and payment section where various online payment option are available like internet Banking ,credit, debit card an attempt has been made to critically examine the comparison of customer satisfaction of two big E-Retailers. amazon and Flipkart Both these different E-commerce market available in India. Key words: Amazon, Customer, E-commerce, Flipkart, Services, E-shopping websites.


June 10,2022

Page No.43-47



 

A Study on Mental Health of Unemployed Graduates During the Pandemic in Bengaluru

Dr.S.Rosaline Jayanthi, Assistant professor, Department of commerce, St. Francis De Sales College, Bangalore, Karnataka

Krishnaveni. K, Department of Commerce (PG), St. Francis De Sales College, Bangalore Karnataka

Shwetha. P, Department of Commerce (PG), St. Francis De Sales College, Bangalore Karnataka

 DOI : 10.17605/OSF.IO/GHMX4

Abstract
PDF
e-Cer
e-Pub
Downloads :  
|   Views : 1 

The purpose of this research is to make a review of the mental health of the unemployed graduates during the pandemic in Bangalore. There are so many causes which affect mental health like stress, anxiety, depression, etc. due to unemployment. This study is to understand the struggles they have faced and to know how much confidence they had when they were facing the difficulties during the pandemic. The purpose of this study was to provide a review of current research about mental health of youths. The study used 50 respondents for the purpose of getting feedback from the unemployed graduates during the pandemic. The study says that most of the respondents felt stress due to financial difficulties they have faced during the pandemic are the main cause of their poor mental health. Even though they have faced so many mental health problems they had great confidence in them.Key words: Anxiety, confidence level, financial difficulties, mental health, stress level. .


June 10,2022

Page No.48- 62



 

A Study on the Impact of Users Preference between Facebook and Instagram

Dr.S.Rosaline Jayanthi, Assistant professor, Department of commerce, St. Francis De Sales College,Bangalore, Karnataka

Aishwarya .B, Department of Commerce (PG), St. Francis De Sales College, Bangalore Karnataka

Nanditha .M, Department of Commerce (PG), St. Francis De Sales College, Bangalore Karnataka

Deepika G, Department of Commerce (PG), St. Francis De Sales College, Bangalore Karnataka

 DOI : 10.17605/OSF.IO/8YBE2

Abstract
PDF
e-Cer
e-Pub
Downloads : 1  
|   Views : 1 

The purpose of the research is to make review of users preference between Facebook and Instagram. Social media networks compete with each other, and they make an effort to increase their number of users which at the same time trying to create engagement. The main objective of this study to analyze the purpose of using the selected social media. There are two social media sites in the study area that are Facebook and Instagram. The study used 50 respondents for the purpose to get Facebook on social media sites like Facebook and Instagram and analyses the purpose of using most Facebook and Instagram and how does it work. Identify the difficulties faced by users of social media it is safe or not, social media is helpful to any business development. Key words: social media, Facebook, Instagram, image features, Users .


June 10,2022

Page No.63- 74



 

A Study on Customer Preference among College Students on Apple IPHONE Series 12 &13

Dr.S.Rosaline Jayanthi, Assistant professor, Department of commerce, St. Francis De Sales College,Bangalore, Karnataka

Harsha D, Department of Commerce (PG), St. Francis De Sales College, Bangalore Karnataka

Sajan Biji, Department of Commerce (PG), St. Francis De Sales College, Bangalore Karnataka

 DOI : 10.17605/OSF.IO/D3NUM

Abstract
PDF
e-Cer
e-Pub
Downloads : 1  
|   Views : 1 

The purpose of the research is to make review of users preference between Facebook and Instagram. Social media networks compete with each other, and they make an effort to increase their number of users which at the same time trying to create engagement. The main objective of this study to analyze the purpose of using the selected social media. There are two social media sites in the study area that are Facebook and Instagram. The study used 50 respondents for the purpose to get Facebook on social media sites like Facebook and Instagram and analyses the purpose of using most Facebook and Instagram and how does it work. Identify the difficulties faced by users of social media it is safe or not, social media is helpful to any business development. Key words: social media, Facebook, Instagram, image features, Users .


June 10,2022

Page No.75-84



 

A Study on the Recruitment and Selection Process with a Special Reference to Tata Consultancy Services

Dr.S.Rosaline Jayanthi, Assistant professor, Department of commerce, St. Francis De Sales College,Bangalore, Karnataka

Upanisha S, Department of Commerce (PG), St. Francis De Sales College, Bangalore Karnataka

 DOI : 10.17605/OSF.IO/9VQBA

Abstract
PDF
e-Cer
e-Pub
Downloads : 1  
|   Views : 1 

Human resource management is one of the most crucial aspects of any business. Employees are an organizations strength, so its critical to manage them well. However, prior to management, it is critical to select the most qualified and deserving people for the firm. Because organizational and individual growth can be quantified, choosing the right applicant for the right job is critical. The process of discovering and preparing potential individuals to apply for positions is referred to as recruitment. With its method of recruiting as many applications as possible for empty jobs, recruitment is referred to as a positive process. The process of picking the best qualified candidates for open positions is referred to as selection. Selection is referred to as a negative process since it involves the elimination or rejection of as many applications as possible in order to select the best candidate for the job. TCS assesses employees based on their attitude and, of course, their technical and professional skills. The study focuses on determining the effectiveness of the recruitment selection process and, as a result, analyzing the selection and recruiting procedure.Keywords: Employees, Management, Recruitment, Selection, Process, Tata Consultancy Services.


June 10,2022

Page No.85-89



 

A Study on Replacement of Excise Duty In GST on Petrol Prices

Dr.S.Rosaline Jayanthi, Assistant professor, Department of commerce, St. Francis De Sales College,Bangalore, Karnataka

Rakshith. A, Department of Commerce (PG), St. Francis De Sales College, Bangalore Karnataka

Kiran chowrappa. A, Department of Commerce (PG), St. Francis De Sales College, Bangalore,Karnataka

Naveena.N, Department of Commerce (PG), St. Francis De Sales College, Bangalore Karnataka

 DOI : 10.17605/OSF.IO/X7W2D

Abstract
PDF
e-Cer
e-Pub
Downloads : 1  
|   Views : 1 

The Goods and Services Tax(GST) is a single circular duty applied at the public position on both goods and services. GST was enforced in India on July 1, 2017, although some particulars, similar as petrol, diesel, and alcohol, are pure from the duty. The purpose of this exploration is to see how the government generates profit from energy prices under the GST. To determine the impact of the GST on government income. The present study examines petroleum products in general, with the primary purpose of relating how petroleum pricing is established and how the government gets income from petrol.Keywords: GST, Petrol, Excise duty, VAT.


June 10,2022

Page No.90-94



 

A Study on Impact of online Education on College Students

Dr.S.Rosaline Jayanthi, Assistant professor, Department of commerce, St. Francis De Sales College,Bangalore, Karnataka

Ganesh K M, Department of Commerce (PG), St. Francis De Sales College, Bangalore, Karnataka

Roopesh K, Department of Commerce (PG), St. Francis De Sales College, Bangalore , Karnataka

 DOI : 10.17605/OSF.IO/HNA46

Abstract
PDF
e-Cer
e-Pub
Downloads : 1  
|   Views : 1 

This study enlighten how the online learning bring out impact for students achievement. 50 students are participant in this study. The convenience sampling method was used to collect the data. Education place a very important role in the life. Because of pandemic students are not able to attend regular offline classes so that online classes are conducting for the students to get their education. This study is conducted to know the impact of online education for the college students. The main objective of this study is to analyse how online education influence College Students during covid pandemic and how it is helpful for them. Finally the research is concluded that most of the students are interested in online education. but then also they are not sure that it will improve their skills and knowledge because of that only they are preferring traditional way of learning to gain more practical and skill based knowledge through offline education..


June 10,2022

Page No.95-107



 

A Study on Impact of online Education of High School Students Under State Board Syllabus

Dr.S.Rosaline Jayanthi, Assistant professor, Department of commerce, St. Francis De Sales College,Bangalore, Karnataka

Pragnya.B, Department of Commerce (PG), St. Francis De Sales College, Bangalore, Karnataka

Prema.C, Department of Commerce (PG), St. Francis De Sales College, Bangalore , Karnataka

Lekha shree.C, Department of Commerce (PG), St. Francis De Sales College, Bangalore , Karnataka

 DOI : 10.17605/OSF.IO/8F4P9

Abstract
PDF
e-Cer
e-Pub
Downloads : 1  
|   Views : 1 

The purpose of this study was to conduct a survey regarding students interest and satisfaction related to online classes during the pandemic period of COVID-19. Delivery of classes through online medium has been a recent modification brought by the education system in all over India in the current pandemic situation. Thus, this survey describes high school students under board syllabus interest and perceptions with regard to taking online classes that have been made mandatory in the pandemic situation and the data were collected from 50 respondents by the children of high school under state board syllabus in Bengaluru.Keywords : COVID-19, High school, Mental health, Online classes, Students interest, State board..


June 10,2022

Page No.108-116



 

Consumer Perception Towards Electric Scooter In Bangalore

Dr.S.Rosaline Jayanthi, Assistant professor, Department of commerce, St. Francis De Sales College,Bangalore, Karnataka

Bhuvaneshwari C, Department of Commerce (PG), St. Francis De Sales College, Bangalore, Karnataka

 DOI : 10.17605/OSF.IO/N9T7F

Abstract
PDF
e-Cer
e-Pub
Downloads : 1  
|   Views : 1 

Electronic vehicles helps to reduce the dependence of petrol and also helps in decreasing pollution. Global warming has become the primary concern all around. In Bangalore usage of electric vehicles is more to know the reason for this consumer perception towards electric scooter in Bangalore this research has been conducted. The objective of this study is to know the awareness towards electric scooter and factor which are influencing customer to purchase election scooter. For this research primary data has been collected from 55 electric scooter users with the help of random sampling method. For data analysis chi square test and ranking analysis has been used. Research has been shown that the consumer is aware of electric scooter and the factors which influencing them to purchase electric scooter are cost effective and reduce accidents.Key words : Electric vehicles, awareness, factors, customer satisfaction..


June 10,2022

Page No.117-128



 

Green Personal Care Market

Vindhya N S, Department of Commerce, B.M.S. College for Women, Bengaluru, Karnataka, India

Divya.G, Department of Post Graduation, B.M.S. College for Women, Bengaluru, Karnataka, India

 DOI : 10.17605/OSF.IO/W39J5

Abstract
PDF
e-Cer
e-Pub
Downloads : 2  
|   Views : 2 

Consumers and producers are becoming more open to the usage of natural cosmetics. This can be seen in them using a variety of natural cosmetic resources and materials. This fact is further supported by the trend of environmental and health awareness. These phenomena can be found within both the producers’ and the consumers’ behavior. The study mainly focuses on understanding the concept of Green Personal Care Products and the factors influencing female consumers of South Bengaluru in purchasing Green Personal care products. Results of descriptive statistics and Chi-Square analysis shows that the demographic factors such as age and employment status do not influence the awareness of Green personal care products but the education level is one of the factors influencing awareness. Reviews of earlier users, certification, price of the product, availability and green labelling are the major factors influencing the consumption of Green Personal Care Products. It is identified that the popularity of such products are increasing in the recent past and would continue in future due to its sustainability nature.Keywords: Green, Consumer behaviour, Green Labelling, Sustainability.


June 10,2022

Page No.129-139



 

A Study on Satisfaction Level of Textile Traders of Surat City Towards Various Aspects of Goods And Service Tax

Tathagat P. Patel, Assistant Professor, Department of Accountancy / Commerce, Udhna Citizen Commerce College & SPBCBA & SDHGCBCA & IT, Surat

Dr. Punyaparva Pradhan, Associate Professor, Department of Accountancy, SPB English Medium College of Commerce, Surat

 DOI : DOI 10.17605/OSF.IO/S6HKW

Abstract
PDF
e-Cer
e-Pub
Downloads : 2  
|   Views : 2 

The textile industry of Surat is well known for the production and trading of synthetic textile goods. The indirect tax structure prior to Goods and Service tax (GST) was complex as it involved various indirect taxes. GST, being a completely online system brings certain challenges for the people initially. The research work aims to study the satisfaction level of Textile Traders of Surat City towards various aspects of GST. The research paper will provide information about the level of satisfaction towards various GST aspects. For the purpose of the study 519 samples are collected using Non Probability Purposive Sampling technique through a well structured questionnaire. The researchers have used descriptive statistics and Relative Importance Index for analysis of the data collected from the respondents. From the data analysis it has been seen that there is high variability in responses recorded within each group of samples. It has been observed that the respondents were satisfied with Online registration, composition scheme, E-way bill and E-Return filing. The respondents behavior were found to be neutral towards various aspects like Input tax credit, Different GST rates, Monthly return filing, Assessment and Audit and Tax applicable in job work. It has been also observed that the respondents were not satisfied with the refund provisions.Key words: Tax, GST, GST aspects, Textile Industry, Satisfaction level.


June 10,2022

Page No.140-156



 

Bridging Strategy and Corporate Social Responsibility In the 21st Century: An Overview of four stakeholder
complexities for the International Organizations

Arputha Arockiaraj V, HR Trainee, Saveetha Engineering College, Tamil Nadu, India

 DOI : 10.17605/OSF.IO/PQW4D

Abstract
PDF
e-Cer
e-Pub
Downloads : 2  
|   Views : 1 

On the wake of 21st century, organizations were identified with responsibilities, which they had never witnessed, by the previous generations. They diagnosed human element in their workforce and felt the importance of addressing their grievances and necessities. They conducted market research activities, to find out what their customers want, irrespective of imperialistic product push, into the markets. Communities began to perceive the organizations as a ‘responsible’ citizen, to follow their norms and values. Various scandals and fraudulent practices had tightened regulations and governments enacted legislations, for transparent and truthful corporate mechanisms, towards their stakeholders. Within two decades of the 21st century, there were more reformations in the corporate world and organizations were bound to involve their stakeholders, while making their key decisions. This article explores, the complexities arising out of those stakeholders and the linkage between the organization’s strategies and the social responsibilities, on managing these complexities. Keywords: Communities, Customers, Employees, Governments, Stakeholders. .


June 10,2022

Page No.157-166



 

Management of Non-Performing Assets in Public and Private Sector Banks in India: A Comparative Study of SBI and
ICICI Banks

VSM Srinivas, PhD Research Scholar, Dept of Business Management, Dr. B. R. Ambedkar Open University, Hyderabad, India.

Dr.I. Anand Pawar, Dean, Faculty of Commerce & Head, Dept of Business Management, Dr. B. R. Ambedkar Open University, Hyderabad, India

 DOI : 10.17605/OSF.IO/BWSMX

Abstract
PDF
e-Cer
e-Pub
Downloads : 4  
|   Views :  

Banking sector is the backbone of the Indian economy but the ever growing Non-performing assets are one of the main glitches of Indian banks and they unfavourably reflect the performance of banks. As a result, the earning capacity and profitability of the banks are highly affected. The major reason is large number of credit defaulters in corporate business which hugely affects the profitability and net-worth of banks. But this problem has indirect impact on public and government, they carry this burden. In this study one public sector bank and one private sector bank (State Bank of India from public sector and ICICI Bank from private sector) in India were analysed and compared and compared with the help of key indicators, like, the Gross NPA, Net NPA and Net NPA to Advances over a period of 5 years (2017 to 2021). The study has been analysed with the help of simple percentage of net NPAs to net advances in public sector banks and private sector banks and why the banks NPAs are continuously increasing, how to avoid NPAs in Indian banks and their effects on Indian economy and steps for reducing NPAs.Keywords: Non-performing assets, public sector banks, private sector banks, Profitability..


June 10,2022

Page No.167-179



 

Corporate Governance: Scorecard of NIFTY-50

Dr. Sonali Ahuja Dua, Associate Professor, Gargi College, University of Delhi, Delhi, India

 DOI : 10.17605/OSF.IO/RYVDQ

Abstract
PDF
e-Cer
e-Pub
Downloads : 1  
|   Views :  

The key principle of Corporate Governance is to ensure oversight of management through a well-rounded and functional board that ensures independence of directors, segregation of duties, transparency of conduct, and fairness of inclusive and diverse representation. This paper explores the performance of the fifty corporates on the NIFTY on different corporate governance parameters including the Composition of the Board of Directors, Audit Committee and its composition, Formation of Stakeholder Relationship Committee and other mandatory & non-mandatory committees and the handling of investor complaints. The paper highlights that despite being the bellwethers of the Indian industry, several corporates are found lagging in adhering to the corporate governance norms. Keywords SEBI, Board of Directors, Board meetings, Mandatory/Standing Committees, Audit Committee, Stakeholders Relationship Committee, SEBI LODR (2015), Woman Director .


June 10,2022

Page No.167-179



 

Corporate Governance: Scorecard of NIFTY-50

Dr. Sonali Ahuja Dua, Associate Professor, Gargi College, University of Delhi, Delhi, India

 DOI : 10.17605/OSF.IO/RYVDQ

Abstract
PDF
e-Cer
e-Pub
Downloads : 1  
|   Views : 1 

The key principle of Corporate Governance is to ensure oversight of management through a well-rounded and functional board that ensures independence of directors, segregation of duties, transparency of conduct, and fairness of inclusive and diverse representation. This paper explores the performance of the fifty corporates on the NIFTY on different corporate governance parameters including the Composition of the Board of Directors, Audit Committee and its composition, Formation of Stakeholder Relationship Committee and other mandatory & non-mandatory committees and the handling of investor complaints. The paper highlights that despite being the bellwethers of the Indian industry, several corporates are found lagging in adhering to the corporate governance norms. Keywords SEBI, Board of Directors, Board meetings, Mandatory/Standing Committees, Audit Committee, Stakeholders Relationship Committee, SEBI LODR (2015), Woman Director .


February 28,2022

Page No.01-05



 

Collaboration and Co-Creation: The New Stage For Building Brand Innovation

Rajamuthu.D, Assistant Professor, Department of Commerce, APS College of Commerce, Bengaluru, Karnataka

Sushmitha J M, Assistant Professor, Department of Commerce, Surana College, Bengaluru, Karnataka

 DOI : 10.17605/OSF.IO/DC7KX

Abstract
PDF
e-Cer
e-Pub
Downloads : 13  
|   Views : 5 

Innovation in any of the aspects can bring “feasible development, which leads to creation of ideas”. This paper focuses on conceptual understanding of how collaboration and co-creation can enhance the value for the organization’s brand. Internet has given the power to customer to evaluate, measure and compare between the products and services. This creates challenges for the business to provide better and best value for their products and services to get the competitive advantage from the market therefore the companies have considered idea such as collaboration and co-creation to retain the customer in the market. Collaboration and co-creation are joined together to provide new guidance and mutual support for the organization. Brand innovation is the optimum utilization of the concept. Brand innovation is a complex, long –term initiative and measuring results isn’t easy, but the effects of a powerful brand are indisputable.Key words: Brand, Brand innovation, Co-creation, collaboration, competitive advantage, optimum utilization.


February 28,2022

Page No.06- 20



 

Macroeconomic Determinants Of CNX Nifty 500: An ARDL Approach

Jay A. Sathavara, Research Scholar, Shri D.N. Institute of P.G. Studies in Commerce, Anand, Gujarat.

Dr. Jayesh G. Poojara, Principal, Government Arts College, Ranipura, Jhagadia, Gujarat.

 DOI : 10.17605/OSF.IO/6A4RF

Abstract
PDF
e-Cer
e-Pub
Downloads : 6  
|   Views : 6 

Does the 500-CNX index have any relationship to macroeconomic variables? When used in combination with economic indicators, NIFTY has already proven to be a useful, but it is still useful to examine if economic indicators forecast NIFTY index. This paper has tried to examine and identify the macroeconomic factors that contribute to the movement of the Nifty 500 Index for the period starting from 1998 to 2021. The study was tried to analyze the significant relationship between NSE 500 index and macro-economic variables of India, like gross domestic product, manufacturing output, foreign direct investment, export, inflation, agriculture growth, WPI and exchange rate. The analysis has been started by the descriptive analysis of variables. In order to determine if the NSE 500 index follows the macro-economic factors, a unit root test has been carried out. The relationship between the variables was estimated using the ADF, ADF-GLS test, ARDL bound test, and Error correction model. The data are stationary at first difference in ADF and ADF-GLS test except inflation. GDP, manufacturing output, FDI, export, inflation, WPI and exchange rate are the main determinants of NSE 500 index. GDP, Exchange rate, inflation and export have a positive significant long-run relationship with NSE 500 index whereas manufacturing output and WPI have a negative impact. The result of this research would be of importance to investors who invest in the stock market as well as others who do future studies on stock market indices. Keywords: NSE500, GDP, FDI, inflation, exchange rate, ARDL, ADF, macroeconomic ..


February 28,2022

Page No.21- 32



 

Impact of Training and Development on Employees’ Performance and Productivity of Private Sector
Transportation Companies

Dr. Shiwangi Sharma, Assistant Professor, Department of Management Studies, Aravali College of Engineering and Management, Faridabad, India .

Dr. Dolly Kumar,Associate professor, Aravali College of Engineering and Management, Faridabad, Delhi, India.

 DOI : 10.17605/OSF.IO/KAWBR

Abstract
PDF
e-Cer
e-Pub
Downloads : 2  
|   Views : 1 

Impact of training and development was studied on employees’ performance and productivity. Thorough literature review was done in order to get in depth knowledge about the topic and the work done till date. Data for the paper have been collected through primary source by the help of questionnaire. Quantitative study was done in order to analyze the data which was checked through statistical software to find the impact of training and development on employees’ performance and productivity. There were two variables- Training and Development and Employees’ performance and productivity, independent and dependent, respectively. Number of respondents were 254. Structured questionnaires were distributed to the employees. SPSS version 16 has been used for data analysis, Descriptive statistics were used for analyzing the data. The research methodology used were aligned with the objectives of research. This was inclined towards checking whether the Training and Development has any influence on Employees Performance and Productivity. The result showed that there was significant relationship between the variables on the basis of Pearson correlation and Frequency distribution. Recommendations were given to the employees and future researchers in the end of the paper.Keywords: Training, Development, Employees, Performance and Productivity..


February 28,2022

Page No.33- 38



 

Effectiveness of Prime Minister’s Employment Generation Programme in Madurai District

Dr. K. Uma, Assistant Professor, Department of Commerce, Madurai Kamaraj University, Madurai, Tamil Nadu

K. Surendran, Full Time Research Scholar, Department of Commerce, Madurai Kamaraj University, Madurai, Tamil Nadu.

 DOI : 10.17605/OSF.IO/XEB4W

Abstract
PDF
e-Cer
e-Pub
Downloads : 6  
|   Views : 2 

Prime Minister Employment Generation Programme is the scheme of Government of India, its mission is to generate employment opportunities, promotion of self-employment and create new traditional artisans. The scheme was in operation from 2008. This study attempts to understand does the scheme of PMEGP help the urban and rural development through enabling human resources in the area of self-employment. Madurai is the district of Tamil Nadu state in India where Human Resource engaged in Industrial and Non-Farming business activities. It is necessary for the activities as an instrumental approach for reducing the emerging problems of increasing unemployment and poverty in study areas. The research article is also made an attempt to understand effectiveness through the human resource development could be achieved through the various business activities. Keywords: PMEGP, Employment Generation, Self–Employment, Business Activities..


March 28,2022

Page No.39-42



 

Study on The Changing Landscape Of CSR In India During Covid-19

Dr. G. Sai Mohana, Assistant Professor, Dept. of Commerce with Corporate Secretary, Mannar Thirumalai Naicker College, Madurai, Tamil Nadu

 DOI : 10.17605/OSF.IO/XWNTM

Abstract
PDF
e-Cer
e-Pub
Downloads : 4  
|   Views : 3 

Abstract Corporate Social Responsibility (CSR) does not have a typically recounted definition; the center of the idea despite the fact that, is prepared around the conviction that corporations have an attention of certain expectancies closer to society and the people from whom they infer their prosperity. In nations, as an instance, India, in which economic reconciliation and social consideration are fundamental powers that power most people towards improvement and advancement CSR has gotten a important and powerful India became the number one country in the world to force a legal commitment of CSR for organizations assembly certain measures. According to Section one hundred thirty five of the Companies Act, businesses with a complete assets of INR 5 Bn ($ 70 Mn) or more, or a yearly turnover of INR 10 Bn ($ 140 Mn) or extra, or net gain of INR 50 Mn ($) at least 699,125, to burn thru percentage of their regular net benefits of 3 years This association makes India the primary nation on the planet that makes each the spending and detailing of CSR commitments obligatory..


March 28,2022

Page No.43- 52



 

Social Awareness About Health Care And Sanitaization Program: A Study With Reference to Select Panchayat Samities Of
North 24 Pargana District, West Bengal

Dr. Rupak Karmakar, Assistant Professor, State Aided College Teacher (Category-I), Department of Commerce & Management, Barasat College, West Bengal State University, West Bengal

 DOI : 10.17605/OSF.IO/6VDKF

Abstract
PDF
e-Cer
e-Pub
Downloads : 4  
|   Views : 3 

A number of hurdles and deficiencies are responsible for failure of rural development program. The present paper makes an attempt to examine the health care services and sanitation related schemes given by the panchayat samities in different areas of North 24 pargana district in West Bengal. This article also proves that the health care and cleaning system are the two mantras which build a strong community. KEYWORDS: Health care, Sanitation, NRHM, CHCMI, TSC .


March 28,2022

Page No.53- 60



 

Forensic Accounting & Fraud

Dr. Shalini. N, Assistant Professor, Dept. of Commerce, S.S.M.R.V College, Bengaluru, Karnataka.

Atoofa Rahmath, S.S.M.R.V College, Bengaluru, Karnataka

 DOI : 10.17605/OSF.IO/R42DG

Abstract
PDF
e-Cer
e-Pub
Downloads : 2  
|   Views : 1 

Accounting involves the recording of financial transactions of a particular firm, organization or business enterprise. Forensic Accounting, on the other hand, involves financial transactions that are being misinterpreted to hide any kind of fraudulent activity that is done without the awareness of the organization. Frauds have become part and parcel of any business organization because of the advanced hacking technologies and also because of the trust the organization places on an employee who bears the responsibility of handling all finance-related activities. This can probably be avoided by replacing all finance-related activities that are employee based with artificial intelligence and other advanced technological tools to avoid these kinds of frauds and increase data security. The Purpose of the study is to save the big shot and corporate companies from huge financial frauds and scams in general, avoiding millions and billions of money going to lose that is later difficult to retain. The impact of every business organization is greater on the economy. More improvement in the sales or profits of a firm enables them to raise the level of competition by a step higher. However, it is important to safeguard the finance of these firms that involve great efforts of many people and professionals and the process of Forensic Accounting facilitates this..


March 28,2022

Page No.61-68



 

Green HRM- A Way To a Sustainable Future

Aparna Sudhir, Associate professor, ASC Degree College, Bengaluru

Radhika Srinivasa, Assistant Professor, ASC Degree College, Bengaluru

 DOI : 10.17605/OSF.IO/8GPRD

Abstract
PDF
e-Cer
e-Pub
Downloads : 2  
|   Views : 1 

GHRM has become an integral part of dimensional change in business organizations since the time United Nations Organization’s call for Climate Change and Sustainable Development. With the fast- paced growth in industrialization, advent of technology, automation there is an outcry for ecological protection. Therefore, organizations around the world have geared themselves to rise for the cause. This is the time that the Planet has to protected by the People to ensure there is Profit and sustenance. Greening all persons in organization is not only a difficult task but also calls for strategic shift in business processes. This study aims at addressing the Human Resources dimension of strategic shift that needs to be undertaken to ensure there is sustained development. Key Words: GHRM, Sustainability, Green -Recruitment, Green- Performance..


March 28,2022

Page No.76-81



 

Digital Content Management In Supply Chain

Pallikkara Viswanathan, Faculty Member of IIMM, Bengaluru

 DOI : 10.17605/OSF.IO/28SKH

Abstract
PDF
e-Cer
e-Pub
Downloads : 3  
|   Views : 2 

Supply chain digital content management, is planning, creating, managing digital content in various aspects, to target customers, consumers, also create a target a personalised experience in the need for a content in supply chain. Content digital supply chain management does have the need for a higher quality of available information, so as to be used by the consumers, customers engaged in various groups in supply chain. A digital content management entails the whole process of planning, creating, managing using the best use of digital content as desired in supply chain. Content in digital supply chain is to plan, source, make, delivery, also take up returns, as it becomes imperative to control inventory in any manufacturing process in supply chain. Supply chain target on personal experience requires complete content, with different forms of engaging concepts in supply chain. Digital content supply chain requires clear thinking, with clear understanding, demand, supply, consumption, experience, segmentation, with target emphasized on personal strategy in supply chain. Supply chain goal in digital content management, is to deliver to treat the content strategy, as important in supply chain, as new customer acquisition, is profitable revenue, better production, growth in revenue, with proper data acquisition, thus lowering the cost of sales, with customer with longer consistent record, with the exception of experience in supply chain. Digital content supply chain should achieve fulfilment of demand, driven by outstanding customer value, so to enhance the organisation, so as to bring better responsive, build better network, resiliency; facilitate financial appropriateness in supply chain. Key Words; Content digital supply chain management: Planning: creating: managing: Inventory: segmentation: emphasized:.


October 11,2021

Page No.01-10



 

A Comparative Study Of Start-ups In Us and India

Arpitha H R, Assistant Professor, PG Department of Commerce, JSS College for Women (Autonomous), Saraswathipuram, Mysore, Karnataka, India

Dr. K.V. Suresha, Associate Professor of Commerce and Principal, JSS College for Women (Autonomous), Saraswathipuram, Mysore, Karnataka, India

 DOI : 10.17605/OSF.IO/MGCPH

Abstract
PDF
e-Cer
e-Pub
Downloads : 19  
|   Views : 9 

Start-ups commercialize the innovative ideas of younger generations which struggle for existence at the nascent stage. They create employment opportunities besides giving way for emergence of new social order of budding entrepreneurship. The survival of startups is different from one country to another because it depends on the ecosystem of concerned country. The number of startups is increasing in India but not on par with US. The internal and external business environment in US is congenial for growth and sustenance of startups; conversely India is not endured with this natural and artificial gift. The success rates of startups in US and India were reported in Microsoft Ventures, Zinnov, NASSCOM Startup India report 2019 are which clearly indicate the supremacy of US over India in this matter. India is amongst the top five countries in the world in terms of startups and US ranks number one on the list of startups. This paper is an attempt to identify the startup culture in India vis- a-vis US and to analyze the ecosystem of startups in India compare to USA.Key words: Eco System, Entrepreneurship, Pre-empt, Social order, Startup culture,.


October 11,2021

Page No.11-20



 

A Study on the Challenges Faced by Women Academicians During the Pandemic

Sunitha.N, Assistant Professor, Department of Commerce,Soundarya Institute of Management and Science, Bengaluru, Karnataka, India.

Nischitha.H, Assistant Professor, Department of Commerce, M.E.S College of Arts, Commerce and Science, Bengaluru, Karnataka, India

 DOI : 10.17605/OSF.IO/FMRV2

Abstract
PDF
e-Cer
e-Pub
Downloads : 10  
|   Views : 6 

The startling lockdown giantly affects the economy for a huge scope in some manner. Significant interest in offsetting the work-existence with the individual life. Numerous females across the world have left their place of employment to be at home with their youngsters on the grounds that instructive foundations are closed and childcare was additionally not accessible. With regards to female academicians, the pandemic has represented a ton of difficulties without being gender partial. Numerous academicians have even left their calling and attempted to zero in on their own life which appeared to be again difficult because of the different issues looked at home. This pandemic has made personal as well as professional challenges. Keeping in view these focuses, this paper presents the most thorough difficulties looked at by female academicians during the pandemic emergency in mid-2020. It likewise attempts to recommend few measures to adapt up to difficulties and face the world with another enthusiasm.Keywords: Problems faced by Working women, Socio-Cultural barriers, Violence, Livelihood., .


October 11,2021

Page No.21-33



 

Awareness and Satisfaction about Electronic Trading of Agricultural Produce Among the Farmers In Maharashtra

Nitin Kailas More, Research Scholar (Doctoral), Department of Commerce and Research Center PDEA’s AnnasahebWaghire Arts, Science and Commerce College,Otur, Pune (Maharashtra) India.

Dr.MukindaBaliramKhandare, Research Supervisor (Doctoral), Department of Commerce and Research Center, PDEA’s AnnasahebWaghire Arts, Science and Commerce College,Pune (Maharashtra) India.

 DOI : 10.17605/OSF.IO/TRCYX

Abstract
PDF
e-Cer
e-Pub
Downloads : 7  
|   Views : 2 

A Purposively study was conducted to investigate mainly the awareness and satisfaction level about eTrading of agricultural produce among the farmers of Maharashtra state. Apart from the main aim, this research article also examines the exact constraints faced by the farmers while trading using the eTrading platform. Preference towards traditional or electronic trading systems was tried to assess. A directional hypothesis is undertaken to determine the level of significance of variables in the study. Following the descriptive research design, an empirical investigation was carried out by collecting the responses from 136 farmer respondents across Maharashtra. Information gathered using Google Form. The questionnaire was developed by seeking expert advice from academics. Using SPSS, Jamovi, and G*Power statistical software packages data analyzes. It founds that farmer from the state face the problem of lack of information and training about various processes involved in electronic trading. The majority of the farmers preferred electronic trading systems. About electronic trading purpose found a significant level of awareness and satisfaction among the farmers. The study is pure in a sense; it provides insights into understanding the status of eTrade policy.Keywords: Karnataka Model, eTrading System, eNAM, Awareness and Satisfaction.


October 11,2021

Page No.34-41



 

Role of Women Workers in Unorganized Sector in the Socio-Economic Development -an Empirical Study in K.R. Nagar Taluk

Arpitha H R, Assistant Professor, PG Department of Commerce, JSS College for Women (Autonomous), Saraswathipuram, Mysore, Karnataka, India.

Dr. K.V. Suresha, Associate Professor of Commerce and Principal, JSS College for Women (Autonomous), Saraswathipuram, Mysore, Karnataka, India .

 DOI : 10.17605/OSF.IO/BH3NP

Abstract
PDF
e-Cer
e-Pub
Downloads : 11  
|   Views : 3 

Socio-economic development is an indication of prosperity in the society. Amongst many contributors to the socio-economic development the working women in the unorganized sector are recognizable ones. Quantification of contributions to the social development by any agent is not precise, however in economic terms the contributions are precisely measurable. The contributions made by working women in unorganized sectors towards growth indicators- education, attitude, group dynamism, leadership quality, competitive spirit, friendliness, decision making, loyalty, culture are studied through an empirical study in Krishnarajanagar taluk with a sample size of 127. From the same respondents the economic growth indicators are also studied with the input of primary data. The inferences are drawn objectively and this study has proved the hypothesis that ‘working women in unorganized sector contribute significantly towards socio-economic development of the community’.Key Words: Change agent, Informal leadership, Socio-economic development, Unorganized Sector, Working women..


October 11,2021

Page No.42-51



 

Analysis of Impact of the Covid-19 Pandemic on Street Vendors - A Case Study Of North Bengaluru.

Dr.Shilpa Sharma,Assistant Professor, Lovely Professional University, Phagwara
Shweta Sharma, Assistant Professor, Department of Economics, Mount Carmel College,Bangalore, Karnataka, India.

Sumiya Begum,Mount Carmel College, Bangalore, Karnataka, India

 DOI : 10.17605/OSF.IO/QVFTH

Abstract
PDF
e-Cer
e-Pub
Downloads : 16  
|   Views : 11 

The global Covid-19 pandemic posed unprecedented economic challenges to everyone across the world. The pandemic has disproportionately impacted the world’s poor population in terms of livelihood and survival. The street vendors were among the hardest hit, suffering in the most unexpected ways as their livelihood was shattered. This study explores how street vendors survived the pandemic, as well as what obstacles and problems they faced. The study aimed to understand the effectiveness of the new scheme “Pradhan Mantri Street Vendor’s AtmanirbharNidhiYojana” introduced by the central government; to analyze the issues faced by the street vendors during and after the lockdown (post lockdown) and the schemes and laws passed for the street vendors, that have helped them in any form during this period of uncertainty. A mixed research approach was used in the present study i.e., both quantitative and qualitative approaches were used. The Primary data was collected with 51 street vendors through personal interviews with the help of a questionnaire and personal interviews with 5 bank managers of the public sector whose banks are part of the government loan scheme to the street vendors. The exploratory study concluded that most street vendors are uneducated with low income, with lack of awareness of government-sponsored schemes, and highly dissatisfied with the business even after removal of lockdown. The study highlighted the need for promotion and creating awareness of all government schemes. Keywords: pandemic covid-19, street vendors, bank managers, awareness of governmental scheme, pm svanidhi,.


December 29,2021

Page No.63-72



 

A Study on Awareness of Goods and Service Tax on Customers in Bengaluru City.

Vishruth Vidyadhar Prasad, Assistant Professor, PES University, Bengaluru, Karnataka, India.

Kavya J, Assistant Professor, International Institute of Business Studies, Bengaluru, Karnataka, India.

Brinda M,Assistant Professor, Koshys Institute of Management Studies, Bengaluru, Karnataka, India.

 DOI : 10.17605/OSF.IO/BW9FN

Abstract
PDF
e-Cer
e-Pub
Downloads : 4  
|   Views : 4 

In this Research paper we will be discussing about the importance of Goods and Services tax, the benefits of the GST bill to the common man and to its customers. The paper will give a brief introduction on the disadvantages or challenges faced by the business personnel with GST implementation. How the ordinary consumer would be impacted by Goods and Services Tax. We will be describing the common man their ways of accepting GST implementation, the understanding of economists and tax experts as it is the biggest tax reform in Post Independent India. The present structure of Indirect Taxes is very complex in India. There are so many types of taxes that are levied by the Central and State Governments on Goods & Services. We have to pay ‘Entertainment Tax’ for watching movie. We have to pay Value Added Tax (VAT) on purchasing goods & services, and there are Excise duties, Import duties, Luxury Tax. The research paper mainly focuses on the Customers of GST in Bengaluru, the capital city of Karnataka. The advantages and challenges faced by all the sectors in the payment and implementation of GST in Bengaluru city. The research paper is been covered with the secondary data sources regarding GST. The problem statement of the research paper is to identify the loopholes of implementation of GST. The findings about the problem statement and suggestions given to the customers would be included in the research paper. Keywords: GST, Excise Duties, Import duties.


December 29,2021

Page No.73-81



 

Impact of Dividend Policy on Automobile Companies: An Empirical Study.

Jyoti I Laljani, PhD Research Scholar, Department of Commerce & Management, KSKV Kachchh University, Bhuj, India

Dr. Kamal H Kharecha, Research Guide, Tolani Commerce College, Adipur – Kachchh, India

 DOI : 10.17605/OSF.IO/NV98Y

Abstract
PDF
e-Cer
e-Pub
Downloads : 3  
|   Views : 3 

Introduction about dividend policy and their experimental attempts are explained. Definition of dividend in the introduction part is covered. W. A. Adesola & A.E. Okwong (2009) entitled An Empirical study of Dividend policy of Quoted companies in Nigeria. And T. Hussain, Sarwani, Nardi Sunardi & Lisdawati (2020) researched on Firm’s value prediction based on profitability ratios and dividend policy. To evaluate the financial performance adopted by quoted companies in India. To determine the concept of dividend in connection with Profitability of the selected companies. To study the relation between profitability and liquidity of selected companies. There is no significant relation between liquidity and profitability of selected companies. There is no significant relation of dividend policy on profitability of companies. Secondary data is collected for the study. In which five automobile companies have been taken on the basis of market capitalisation for the period from 2015-2016 to 2019-2020. To analyses the collected data, various profitability, liquidity ratios has been calculated. To know the financial performance of selected companies one-way Analysis of Variance (ANOVA) & Correlation has been used. The study indicates that there was a correlation between liquidity ratios but no correlation between dividend and profitability in the current period. Studies have shown that profitability & liquidity should be considered in order to give dividend, because profitability ratios affect dividend.Keywords: liquidity ratios, profitability ratios, ANOVA, Correlation..


July 29,2021

Page No.01-12



 

A Study on Inbound and outbound Logistics Over The Competiveness Of Retail Textile Industry With
Reference To “House Of Stori”

Nishath Parveen, Assistant Professor, MEASI Institute of Management, Chennai, Tamil Nadu.

Abdul Hanoof, MEASI Institute of Management, Chennai, Tamil Nadu.

 DOI : 10.17605/OSF.IO/9KZ64

Abstract
PDF
e-Cer
e-Pub
Downloads : 17  
|   Views : 8 

This study is made to understand the logistics management where it is one of the significant componenent in the competitive market being the blend of business and major activities of the different busineses. The supply and distribution actions collectively known as logistics activities. The value chain has been renowned as a tool to analyse and compare the activities within competitors or industry role players. Two major events within the value chain are inbound logistics and outbound logistics. The objective of the research is to investigate the influence of inbound and outbound logistics on the competitiveness retail textile company with reference to the .


July 29,2021

Page No.12-21



 

A Case Study on Knowledge Sharing Attitude of Employees In Banking Industry.

Sajan M, Assistant Professor, Govinda Dasa College, Surathkal, Mangalore.

Dr. C K Hebbar, Research Guide, Srinivas university, Surathkal, Mangalore, Karnataka

 DOI : 10.17605/OSF.IO/76FUW

Abstract
PDF
e-Cer
e-Pub
Downloads : 12  
|   Views : 4 

In todays competitive environment customer service and satisfaction play a vital role in organizational success. If customers are not satisfied with the service, then the firm may lose the competitive edge in the market. Especially in the Banking sector, it became a big challenge. Though much innovation has taken up in the banking industry with technology, still customers have a bundle of quarries to get solved and transactions to do offline. Even the trends and norms of banking goes on getting changed. So, in this type of environment knowledge sharing is the key that can make banking employees to get a competitive edge with good service. When knowledge flows without any distraction in the banking industry it helps the employees to know about the recent changes and to give the best solutions to its customers. To improve the organizations performance and its services towards customers, Knowledge sharing plays a vital role. Through the integration of people, processes, and technology, KM focuses on leveraging corporate knowledge and operation. This case study is all the study of factors and attitude of employees in sharing their knowledge with othersKeywords: Knowledge sharing, Knowledge management, Banking, Acquisition, Knowledge creation..


July 29,2021

Page No.22-32



 

A Comparative Study Of Customers’ Perceptions of Service Quality Dimensions Between Himachal
Pradesh State Co-Operative Bank and Himachal Pradesh Grameen Bank

Dr. Sanjeet Sharma, Assistant Professor, UCBS, HPU, Shimla.

Sheela Devi, Research Scholar, Dept. of Commerce, HPU Shimla

 DOI : 10.17605/OSF.IO/5REQU

Abstract
PDF
e-Cer
e-Pub
Downloads : 5  
|   Views : 2 

The present study has been carried out to examine the customers perception & the services being rendered by Himachal Pradesh Grameen Bank and Himachal Pradesh State Cooperative Bank. The study covers the period of ten years, i.e., 2007-08 to 2016-17. This paper tries to measure the consumer satisfaction level by knowing customers’ perception about banks and the factors responsible for variation in customer satisfaction between Himachal Pradesh State Co-operative Bank and Himachal Pradesh Grameen Bank. The study is mainly based on the primary data collected from HPSCB and HPGB customers through the well-structured questionnaire in Himachal Pradesh. The results of the t-test indicated a significant difference between the performance of both the banks in terms of tangibility dimension of service quality. It depicts that Himachal Pradesh State Co-operative Bank uses the better quality of equipment, materials, and technology to provide superior quality service to customers as compared to Himachal Pradesh Grameen Bank. Further, the results of the t-test indicated that there is no significant difference between both banks in terms of reliability dimension of service quality, i.e., when customers have problems, the bank is sympathetic & re-assuring, your bank show sincere interest in solving problems, and your bank is efficient in its day-to-day operations. It is also revealed from the study that HPSCB provides better service for the third attribute (bank performs the service at the first instance) under the reliability dimension. The results of t-test reveal that there is no significant difference between both banks in terms of all service quality statements under the responsiveness dimension. Further, results of t-test revealed that there is no significant difference between the Himachal Pradesh State Co-operative Bank and Himachal Pradesh Grameen Banks service quality level on all the attributes of assurance dimension. Further, the p-value of t-test for organizing a consumer awareness program under the empathy dimension is significantly higher than that of the Himachal Pradesh State Co-operative Bank. It indicates that the Himachal Pradesh Grameen Bank is better in organizing the consumer awareness program. Keywords: - HPSCB, RRB, Tangibility, Reliability, Responsiveness, Assurance, Empathy dimension. .


July 29,2021

Page No.33-46



 

A Study on Potential Application Area of Blockchain Technology In Indian Banking System.

Vidya M, Research Scholar, Indo Asian Women’s Degree College, Kalyan Nagar, Bangalore.

 DOI : 10.17605/OSF.IO/6H2AY

Abstract
PDF
e-Cer
e-Pub
Downloads : 7  
|   Views : 1 

Digital technology is the most applied instrument in the current scenario concerning every field of business. One of the most disruptive changes in the digital area which has become very crucial in the present situation is the introduction of blockchain technology. It has created huge interest in a wide range of industries. As blockchain is creating new applications with new features which motivated industry leaders. They started customizing and tailoring the technology so that it can be put into multiple uses. Like other business areas banks are influenced by digital transformation and financial innovations. Using the decentralized approach for creating applications is developed by Blockchain technology. The present paper highlights blockchain technology, its working mechanism, and how it can be successfully used in the Indian banking system. The last section of the study shows a comprehensive analysis of the underlying technology in the Banking industry using the ABCD model. The primary aim paper understudy is to analyze the portrayal of Blockchain in Indian banking.Keywords: Blockchain, innovation, cryptocurrency, Bitcoin, decentralization, banking system..


July 29,2021

Page No.47-58



 

Liquor Consumers’ Behaviour and Its Impact On The Imbalance of Their Families

Veluma Srinivasula, Assistant Professor, Govt Degree College, Malkajgiri, Hyderabad,Telangana

 DOI : 10.17605/OSF.IO/9CY53

Abstract
PDF
e-Cer
e-Pub
Downloads : 15  
|   Views : 2 

Liquor consumption has become common in every country. It is consumed in the various forms. As it is a psychoactive substance it affects the health. The present study intended to find out the relation of the various factors on liquor consumers particularly of consumption of liquor and financial degradation, neglecting of the children of consumers, and the differences in the social recognition. After the data analysis through the Chi-square tests the findings reveal that most of the socially backward people consume more alcohol than the upper sections. The all sections of the respondents agreed that the consumption of the alcohol causes to financial imbalance. This practice put less attention on their children and their social recognition is lessKey words: Psycho -active substance, imbalance of families, financial degradation, neglect on children, social recognition.


August 31,2021

Page No.59-67



 

Influence Of Liquidity On The Profitability Of Automobile Sector In India- A Study”

Dr. Amalesh Patra, Assistant Professor, Calcutta Girls’ College, Kolkata, West Bengal, India.

 DOI : 10.17605/OSF.IO/SRBQF

Abstract
PDF
e-Cer
e-Pub
Downloads : 4  
|   Views : 1 

Liquidity is the financial position of a company that measures the ability of a firm to pay its short-term liabilities. Profitability is the earning capacity of a company. The paper is focusing on how the liquidity position influences the profitability of the select companies under the Automobile sector listed in the National Stock Exchange (NSE) of India. The sample of 8 companies over 15 years from 2006-07 to 2020-21 is considered in this paper. To find out the influence of liquidity on profitability, Acid Test Ratio (ATR), Dividend Payout Ratio (DPR) considered as exploratory variables (Liquidity), and Debt to Equity (DE), growth (GROW) factors considered as a control variable and Return On Assets (ROA) is considered as dependent variable (profitability).To fulfill the objective of the study Pearsons Correlation has been run for testing the Collinearity and simple Regression Analysis was run to examine the influence of Liquidity on the Profitability of the companies. The Result of the Regression analysis reveals that the liquidity factors Acid Test Ratio (ATR) has no influence on Profitability, on the other hand, Dividend Payout Ratio (DPR), Debt to Equity (DE) and Growth factors have a significant influence on the Return on Assets (ROA). Keywords: Dividend Pay-out Ratio, Acid Test Ratio, National Stock Exchange. .


August 31,2021

Page No.68-75



 

The Present Scenario of Non-Performing Assets In Indian Banking Sector – An Analysis.

Dr. Soheli Ghose, Assistant Professor, St. Xavier’s College, Kolkata, West Bengal, India

Dr. Kushal De, Assistant Professor Dhrubha Chand Halder College, Dhakshin Barasat, West Bengal, India.

 DOI : 10.17605/OSF.IO/FY8ES

Abstract
PDF
e-Cer
e-Pub
Downloads : 6  
|   Views : 2 

Non-performing assets (NPA) makes up a huge chuck of the total assets of any bank and have become a huge burden on the banking sector. Many policies and procedures adopted over the decades have been responsible for this dismal state. NPAs have a negative effect on the financial position of any bank, especially on its liquidity, solvency and profitability. Their disclosure also affects the share prices in stock market and general perception of the investors. The present study tries to find out the state of NPAs of the Indian banks and how these have been impacted by various macroeconomic variables over the years. Pearsons Correlation Coefficient and trend analysis are used to analyze the data. The results show that the foreign banks and private banks are more efficient in credit management as compared to the public sector banks. It can be concluded that in terms of NPA management, privatization leads to better results. Key Words: Asset Classification, Credit Risk, Default Risk, Indian Banking Sector and Non Performing Assets. .


August 31,2021

Page No.76-94



 

Corporate Environmentalism: A Review on Evolution of Business Perceptions over Ecological
Resources

Arputha Arockiaraj V, PGDM Graduate, SCMS Cochin School of Business, Muttom, Aluva, Cochin, Kerala, India.

 DOI : 10.17605/OSF.IO/8ADP3

Abstract
PDF
e-Cer
e-Pub
Downloads : 4  
|   Views : 1 

Millions of years had been taken in the process of human evolution, to receive the intelligence level for creations, inventions and discoveries. Trade took almost two millennia, to settle itself comfortably, in the human environment, from the beginning of early civilizations. Exceptionally, computing technology hadn’t faced such difficulties, which integrated itself as the part of human activities, within 60 years. Business activities evolved during various times, along with ecological changes. The consumption and utilization patterns of citizens, tax collection necessities to the treasury and military aspirations of rulers transformed the perceptions of business community towards the natural ecosystems. This article reviews those trade-centred exploitation mechanisms of ecological resources which were carried out, in the previous centuries, to make a judicial conclusion for adapting sustainable practices in day-to-day human activities of the 21st century.Keywords: Ecosystems, Trade Activities, Ecological Degradation, Business Perceptions.


August 31,2021

Page No.95-109



 

Effect Of Personality on Impulsive Buying Behaviour of Consumers With Reference To Future Market

Shruthi.R , Assistant Professor, Mount Carmel College (Autonomous), Bangalore, Karnataka, India

 DOI : 10.17605/OSF.IO/ZMH7U

Abstract
PDF
e-Cer
e-Pub
Downloads :  
|   Views : 1 

Consumer behaviour is a complex phenomenon tangled by various characteristics such as time, price, situation, personality traits, cultural influences, demographic characteristics of individuals etc., the personality of each individual differs and is unique with respect to their physical, psychological and behavioural characteristics. Personality of individual influences behaviour and their responses to digital and physical environment. It implies that consumer purchasing behaviour is greatly influenced by personality. Therefore marketers can optimize these personality traits to build their marketing strategy and successful advertisement campaigns for their brands, products and services. Marketing strategist has always designed products focusing on their specific target market segments which has commonly addressed on individual’s personality traits. This paper attempts to study personality traits influence on impulsive buying behaviour of consumers .This research would help marketers, retailers and sellers to work on their business models, strategies while dealing with customers. It also helps to verify the interrelationship existing between personality traits and impulsive buying behaviour of consumers. The objective of this research paper is to understand and determine the relationship existing between individual personality and impulsive buying behaviour. To fulfil the purpose of this study, the researchers randomly collected sample of 200 using judgmental and convenience sampling techniques .Data were collected from south zone of Bangalore region. The data were analysed using statistical applications such as correlation and ‘T’ Test. The results revealed that the common personality traits have a significant relationship with impulsive buying behaviour. This paper would provide a qualitative add-value to the companies and brands to understand their customers perception deeply and convince them strategically to be loyal and repetitive customers Key words: Impulse buying, consumer behaviour, Personality traits .


August 31,2021

Page No.110-114



 

V-Shaped Recovery In Supply Chain

Pallikkara Viswanathan N.C, IIMM, Bangalore, Karnataka, India

 DOI : 10.17605/OSF.IO/CVWAB

Abstract
PDF
e-Cer
e-Pub
Downloads : 1  
|   Views : 1 

Supply chain around the world have reduced their resources, inventory, has been closed to zero, on technology spending, supply chain has been also been curtailed, as the core process in supply chain, has scaled back to order, in order to adjust to the current reality, of reduced demand, with uncertainty, to recover in supply chain, operation, as the need has become to be more flexible, in order to anticipate the economy in V-shaped recovery in supply chain. V-shaped recovery is characterized by the quick sustained recovery in supply chain, to measure the economic performance after the sharp economic performance, decline in supply chain. Supply chain sourcing of components, plan, source, make, deliver, make returns. Supply models simulations of products, facilitate, transportation vehicle routes, in which these interactions drive supply chain operations. Supply chain approach to scalability (the capacity to be changed to size) flexibility, has the benefits to be achieved, when building a supply chain operation, under severe downturn conditions, as the rational provided to show a scalable, flexible supply chain, which mitigates multiple risks, from economic uncertainty, during recovery where fixed cost does not exist in supply chain. Supply chain suffers a V-shaped recession (a temporary economic activity decline during which trade and industrial activity are reduced to generate a fall in Gross Domestic Product) as the economy suffers a sharp, out of period of economic decline in supply chain, with a clearly defined as the prices come down, or likely to rise, followed by strong recovery in supply chain. V-shaped are the normal shape for a recession in supply chain, as the strength in the economy recoveries is closely related to the severe preceding recession in supply chain. Key Words: V-shaped recovery: Scalability: Transportation: Recession: Mitigates: Interactions: Supply chain operations: Technology: .


August 31,2021

Page No.115-125



 

Significance of Capacity Management In Govt Medical College Thiruvanathapuram During Covid -19
Pandemic

Dr S Jayadev, Assistant Professor, PG Department of Commerce and Research Centre, Mahatma Gandhi College, Thiruvananthapuram, India.

Dr.Lekshmy Prasannan, Assistant professor, PG Department of Commerce, Sree Narayana College, Sivagiri, Varkala

 DOI : 10.17605/OSF.IO/ENP8T

Abstract
PDF
e-Cer
e-Pub
Downloads : 5  
|   Views : 4 

The Kerala model of health care delivery system and controlling epidemic has its roots in the strong health system built over years. The state used innovative approaches to deploy resources quickly and come up with timely and comprehensive response in collaboration with key stakeholders. All the Government medical colleges in Kerala are at the forefront in the war against COVID. Kerala was appreciated for effective management of Covid-19 and captured the attention of worldwide media. Medical education is a dynamic and complex field where professionals devote plenty of time to render quality service. The medical professionals need to possess intrinsic skills and abilities to effectively practice capacity management in the present scenario. The present study has been carried out to pinpoint the Capacity Management Practices of doctors in Govt Medical College Thiruvanathapuram during Covid -19 pandemic using Structural Equation Modelling. Based on the analysis it was found that all the coefficient of determinations are acceptable in this model. Thus it can be rightly concluded that the capacity management practices of doctors in Govt medical colleges are highly appreciated and acceptable.Keywords: Capacity, Management, Traits, Profession, Sensibility.


August 31,2021

Page No.126-140



 

A Comparative Study of Performance of Maharashtra and Gujrat Real Estate Regulatory Authority

Pramod Bhagwant Chobhe, Department of Commerce and Research Centre PDEA, Annasaheb Waghire Arts, Science & Commerce College, Pune, Maharashtra.

Dr.M.B. Khandare, Department of Commerce and Research Centre PDEA, Annasaheb Waghire Arts, Science & Commerce College, Pune, Maharashtra.

 DOI : 10.17605/OSF.IO/ACGX5

Abstract
PDF
e-Cer
e-Pub
Downloads : 6  
|   Views : 1 

Indian Real Estate Sector has become a second most / largest sector of job opportunities after Indian agricultural sector. But the sector is still unassembled to make this sector firm to bring a control and hold over the transactions, Indian Government brought and established RERA Act in Indian on May 01 2016.this Act is model act for each and every states in Indian states therefore every states in India has established and individual Real Estate Regulatory Authority office under the guidance of Indian RERA Act. All these states are appealed to establish their own internal rules and regulations for Real Estate Sectors to bring control over the transaction of the field. This authority is obliged to bring efficiency, transparency and accountability in the sector within a year it become obligatory for each and every states establish RERA Authority under the Indian RERA Act, 2016. To study the performance of both MahaRERA and GujRERA the comparative study of Quantitative and Qualitative performances would be considered by using the parameters of Real Estate Regulatory Authority. To do a comparative study of performances the “growth rate” was considered the “Base” of the study. Because the Maharashtra and Gujrat state are not same geographically, also both are not same in population and rural and urban areas. Financial Years such as 2017-2018, 2018-2019, 2019-2020 performance data would be used. After comparative study by using parameters following conclusions were drawn they are the Growth Rate of the projects and agents registration of GujRERA were considerably more than MahaRERA. But accordingly to population MahaRERA witnessed more projects and agents registration than GujRERA however but comparative Growth Rate GujRERA is more than MahaRERA. The growth rate of MahaRERA is gradually growing fast every year. According to parameters Complaints Redressal disposed off rate of GujRERA faster than MahaRERA. Number of cases received by MahaRERA are more than GujRERA. But Redressal and Disposal rate of GujRERA is moving faster than the MahaRERA. Accordingly, to Adjudication and Right to Information parameters the application disposal rate of MahaRERA is more than GujRERA. In short the performances of comparative study of both the authorities of the states indicates that starting performances of both of these state authorities are successfully and good. Both MahaRERA GujRERA state authorities done their job successfully. However, the Quantitative and Qualitative performances of both states authorities are expected to keep their performance growth rate graph grow up more and faster than the past. Keywords: MahaRERA, GujRERA, Growth Rate, Agents, Real Estate, Projects, Performance, Parameters, RERA Act, RERA Authority, Maharashtra, Gujrat, MH,GJ. .


April 30,2021

Page No.01-08



 

Structural Modelling for the Problems of Women in the Self Help Groups

Dr.V.DarlingSelvi, Assistant Professor, PG and Research Department of Commerce, Rani Anna Government College for Women, Tirunelveli, Tamil Nadu, India.

K.Veilatchi, Ph.D. Part Time Research Scholar (Commerce), Rani Anna Government College for Women, Tirunelveli, Tamil Nadu, India.

 DOI : 10.17605/OSF.IO/VUS2T

Abstract
PDF
e-Cer
e-Pub
Downloads : 25  
|   Views : 9 

Self-help groups play a vital role in funding and empowering women. Usually, this group consists of 10-20 women who are members of this group. Members make small redeemable offerings for a few months until there is enough evidence on board to lend.These types of groups are having a link with banks for their credit purpose. These groups are giving importance for the development of their activities, make their infrastructure, and make their mind as technical know-how. To increase their self-knowledge and power they are attending several skill trainingprogrammes which was organized by NGOs and NABARD. This provides savings opportunities for women to deal with the problems of their daily lives. Self-help groups help rural women improve their decision-making in the family and community.Self Help Groups are playing the contributory role for rural enhancement, poverty development, and social empowerment. This study focuses on womens empowerment through self-help groups and clarifies key issues in the decision-making process such as womens empowerment, family responsibilities, and key issues among team members. This topic includes the primary data collected related to the topic and the primary data collected with the sample size of 80 in Kovilpatti city.The collected primary data was analyzed by using ANOVA, KMO and Bartletts Test, Factor Analysis and Structural Equation Modeling with the help of SPSS.Keywords: Empowerment, Enhancement, Opportunities, Problems, Self Help Group.


April 30,2021

Page No.09-14



 

Impact of Demonetization on Electronic Payment System with Special Reference to Bangalore South

Dinesh.S, Assistant Professor, Department of Commerce, KLE Society’s Degree College, Nagarbhavi, Bangalore, Karnataka, India.

Renugopala. K, Assistant Professor, Department of Commerce, KLE Society’s Degree College, Nagarbhavi, Bangalore, Karnataka, India.

 DOI : 10.17605/OSF.IO/M8C7V

Abstract
PDF
e-Cer
e-Pub
Downloads : 8  
|   Views : 2 

Many people whose e-payment systems were inactive have become active, the dealing limits on the e-payment systems are grown, their values gone up, the quantity of mobile banking and e-payment transactions are collected attributable to conclusion of the currencies. decision could be a generations unforgettable expertise and drives to be one in each of the economic events of our time. Its impact is felt by each Indian national. decision affects the economy through the liquidity facet. its a progressive shift to a cashless economy with the bigger concentrate on the electronic transactions. Rising use of credit/debit cards, internet banking and different on-line payments mechanisms are another positive impact of conclusion, as these wouldnt solely lower dealing values but some these may facilitate to make a number of fee financial gain moreover. Demonetization of the very best denomination currency notes is a component of many measures undertaken by the govt. to deal with nonpayment, counterfeit currency and funding of ineligible activities. The payment eco-system within the country provides multiple choice to the various segments of users for fund transfer moreover as for creating payments in exchange of import for merchandise and services. With increasing adoption of electronic payments, notably those driving e-commerce and m-commerce, theres a growing demand for quicker payment services that, in turn, facilitate ease in doing monetary transactionsKey word: Demonetization, Electronic Payment System..


April 30,2021

Page No.15-25



 

Shareholder Activism In India - The New Way Forward For Corporate Governance

Dr Sonali Ahuja Dua, Associate Professor, Gargi College, University of Delhi, Delhi, India, India

 DOI : 10.17605/OSF.IO/XNPVW

Abstract
PDF
e-Cer
e-Pub
Downloads : 9  
|   Views : 2 

Businesses in India have traditionally been organized around strong promoters. Small shareholders have conceded complete control and ownership to the promoters and just hoped that they would make a return on their investment when the company did well. Not only was there little regulation to give them a say in the matters of their investee company, there was also a sense of general lethargy in taking affirmative action to protect their interests. Promoters too have traditionally run their companies fulfilling the bare minimum requirements of being transparent to their institutional and minority shareholders. These minimum requirements have been defined by whatever was required by regulation at different times. More recently, with the primary source of information evolving from mass media to social media, institutional and minority shareholders are becoming increasingly aware of their companys actions. They now have ready access not only to information, but also to the opinions of experts and a combination of these factors is getting them to gravitate towards a larger role in how their investee companies are run. This paper focuses on how Shareholder Activism, a recent phenomenon, has evolved in India and proposes the actions that corporates and promoter managements can take to avoid being a target of shareholder activism. Keywords: Blockchain, Corporate Governance, Proxy Advisory Firms, Shareholder Activism, Shareholder engagement, Minority Shareholder, Institutional Investors. .


April 30,2021

Page No.26-31



 

A Study on Nurturing Human Capital for Economic with a Special Reference to College Students in Madurai and Dindigul

K.Hariprasath, Assistant Professor, Parvathys Arts and Science College, Dindigul, Tamil Nadu, India.

J.JasmineJeya Prabha, Assistant Professor, Parvathys Arts and Science College, Dindigul, Tamil Nadu, India.

 DOI :

Abstract
PDF
e-Cer
e-Pub
Downloads : 4  
|   Views : 3 

Capital formation included physical and human capital, human capital is play a imperative role in the economic enlargement, now countries escalation through innovation and technology. Every innovation create from the human minds, hence development of country depended to human capital especial youth minds like schools and college students, this study analysis the competence and employability of college students. India become developed country only self-satisfaction on technology, energy ,foods and all the basic needs of human, this self-satisfaction only happen by human competency and healthy.Keywords: self-satisfaction,human competency and healthy, human capital.


April 30,2021

Page No.32-39



 

Crypto Currency: Two Steps Forward One Steps Back

Rekha Gothe, Assistant Professor, Dayananda Sagar College of Arts, Science and Commerce, K.S.Layout, Bengaluru, Karnataka, India.

VidhyaShree. S ,Assistant Professor, Dayananda Sagar College of Arts, Science and Commerce, K.S.Layout, Bengaluru, Karnataka, India.

Sneha .R, Assistant Professor, Dayananda Sagar College of Arts, Science and Commerce, K.S.Layout, Bengaluru, Karnataka, India.

 DOI : 10.17605/OSF.IO/URTV6

Abstract
PDF
e-Cer
e-Pub
Downloads : 10  
|   Views : 4 

Usually, electronic currencies, such as digital money or cryptocurrency, will have an effect on the global economy by ledger technologies, where current monetary currencies play a crucial position in the socio-economic system, accompanied by modern printing processes. The goal of this study is to examine various facets of cryptocurrencies, concentrating on the most influential forces behind economic factors centred on the contents of journal articles, electronic journals, news stories, workshops and seminars. From this point on, many facets of cryptocurrency and fiat currency are transitioning to the developing country; this paper aims to find out how cryptocurrency is doing with its current advantages and disadvantages to improve the method better. Keywords: Cryptocurrency, Traditional fiat currency, Online trading, Bitcoin, Ripple, Ethereum..


June 04,2021

Page No.40-45



 

employee retention: principles and practices

Dr. Kushal De , Assistant Professor of Commerce, Dhruba Chand Halder College, Dakshin Barasat, Kolkata, India

 DOI : 10.17605/OSF.IO/CMF95

Abstract
PDF
e-Cer
e-Pub
Downloads : 6  
|   Views : 9 

Human resources are the most important assets of any organization. Long term health and success of any organization depends upon retention of key employees. Employee retention has thus become the new success mantra in the age of job hopping. It is observed from the study that the present employees are considered to be the greatest asset of their organization by Indian IT firms and they consciously try to retain the existing talent. Motivational leadership is practiced in most firms India and they encourage inflow of new ideas. Creativity is promoted and nurtured through discussions, workshops and interactive programs. Care is also taken to groom talent and promote acquisition of knowledge through courses, workshops and trainings. Keywords: attrition, IT firms, talent, harassment, retention, success.


June 04,2021

Page No.46-51



 

A study on consumers awareness and willingness towars green marketing

Nirmala .S, Assistant Professor of Commerce, Krupanidhi College of Commerce and Management Koramangala, Bengaluru, Karnataka, India.

 DOI : 10.17605/OSF.IO/Z3R9H

Abstract
PDF
e-Cer
e-Pub
Downloads : 1  
|   Views : 1 

The only that can be used to convey any message to prospective consumer is to through marketing. Green marketing is part of marketing which approaches to market the product without harming the environment. Since there is a need in bringing the awareness in younger generation about eco-friendly product green marketing can be applied because it includes many things like product modification, changes in production process packaging as well as modifying the advertisement. Organization believes that by adopting green marketing they can fulfill moral obligation to more socially responsible, So this research is conducted to understand about awareness level, willingness to buy and focuses on waste management.Keywords: eco-friendly, consumer buying behavior and environment protection.


June 04,2021

Page No.52-59



 

Retail marketing practices for crm

Raghavendra .H, Research Scholar, Institute of Management Studies and Research, Kuvempu University, Shivamogga, Karnataka, India.

H.N. Ramesh, Professor, Institute of Management Studies and Research, Kuvempu University, Shivamogga, Karnataka, India.

 DOI : 10.17605/OSF.IO/G8DTJ

Abstract
PDF
e-Cer
e-Pub
Downloads : 4  
|   Views : 3 

In many retail organizations, it is the fundamental duty of the marketing practices to generate more revenue to the firm. Along with this, customer retention is also an additional responsibility to the business therefore for the purpose of bringing more customers to the business; firms formulate customer relationship management practices in connection to the retail marketing practices. This research paper initially studied marketing practices of selected retail stores and understood the marketing practices related to the CRM practices and finally analyzed the marketing practices of the retail stores selected for the study. The study has identified some of the satisfied and dissatisfied response to the marketing practices and inferred relevant suggestions. Finally it concluded that the success of the customer relationship management practices implementation depends on the formulation of effective retail marketing practices.Keywords: Customer relationship management, Customer service, Customer loyalty program, Customer retention.


June 04,2021

Page No.60-67



 

Knowledge management is an asset to build career: a case study

Sajan M, Research Scholar, Srinivas University. Surathkal, Mangalore, Karnataka, India.

Dr. C K Hebbar, Research Guide at Srinivas University, Mangalore, Karnataka, India.

 DOI : 10.17605/OSF.IO/3DNTP

Abstract
PDF
e-Cer
e-Pub
Downloads : 2  
|   Views : 2 

The process of creating, storing, Transferring, applying. saving organization knowledge is nothing but Knowledge Management. Especially, in an environment of intensive competition increased with globalization; creating knowledge has been a vital factor for organizations, in which they want to gain an advantage by innovative production. Every organization runs successfully with the advancement in knowledge and technology. Education institution has to play a great role in the creation of the valuable knowledge to develop the society. Education institution provides a strong platform to produce skilled knowledgeable human resources to the corporate and other sectors of the country. This paper designed with the intention that to know the knowledge transformation from the educational institution to the students to build our nation. The methodology adopted for the present study is observation and a structured questionnaire designed to collect the opinion of the respondents. The major intention of this paper is to produce skill and knowledgeable students as an output from every educational institution. The major finding for the present study is a good knowledge is the real asset of every student. A suggestion to implement is a good learning environment has to be created to develop professional qualities in the students.Keywords: innovative, skill, advancement..


June 04,2021

Page No.68-75



 

critical evaluation of awareness of consumer rights and protection

Dr. V. Darling Selvi, Assistant Professor, Research Department of Commerce Rani Anna Government College for women Tirunelveli, Tamil Nadu, India.

Anusuya .A, Research Scholar, Research Department of Commerce Rani Anna Government College for women Tirunelveli, Tamil Nadu, India.

 DOI : 10.17605/OSF.IO/Q83SB

Abstract
PDF
e-Cer
e-Pub
Downloads : 3  
|   Views : 1 

Awareness denotes the knowledge about a particular problem or issue. Here, awareness of the rights of consumers mean the level of knowledge about various rights of consumers and the activities of various consumer movements. Consumer protection consists of laws and organizations designed to ensure the rights of consumers as well as fair trade competition and the free flow of truthful information in the market place. Responses were analyzed by the help of Percentage, factor analysis and presented by tables and figures. The present study analysis the extent of consumer awareness about consumer protection and their legitimate rights in the consumption process. The study is empirical and descriptive in nature which is based on empirical evidences based on data collected with the help of Interview Schedule 150 respondents of Tirunelveli city. The demographic profile and awareness of consumer rights and protection were analyzed by the help of Percentage analysis and factor analysis with the help of Excel and SPSS software. The conclusion derived from the study is that the consumer has not only to choose products and also, they have the rights to know how product has produced whether it is safe and beneficial for use or not. Keywords: Awareness, Consumer Rights, Protection, Redressal .


June 30,2021

Page No.76-85



 

A STUDY ON THE EFFECTIVENESS OF ONLINE TEACHING - TEACHER’S PERSPECTIVES

Dr. N.V. Ramakrishna Murali Principal, ASC Degree College, Bengaluru, Karnataka, India.

Dr. Sushant T Joshi Associate Professor, KLS’ IMER, Belagavi, Karnataka, India.

Dr. Sandeep Nair Associate Professor, KLS’ IMER, Belagavi, Karnataka, India.

 DOI : 10.17605/OSF.IO/WKRJA

Abstract
PDF
e-Cer
e-Pub
Downloads : 4  
|   Views : 3 

Covid 19 has transformed life across the world in a manner never imagined before, with massive implications on all realms of life, forever. Life, Living and Learning shall never be the same again. Apart from the various uncertainties that have unfolded upon us, the most important is the future of learning and education. Education as a process of Evolution has been adapting to various dynamics such as Technology, Skill development, Smart generation of students, National orientation and Social impact among others. However, the sudden impact of social distancing, has redefined the process of Teaching, Learning and the experience of institutional education. The Students have been quick to adapt to the new media and are experiencing the initial joy of discovery. However, the Teachers have been compelled to integrate a mechanism that generally was considered as distractive for younger generation and learning. This paper aims to understand the teacher’s initial experience and perceptions regarding online teaching and their faith in the effectiveness of their efforts. The study involves the teachers of Graduate studies under the University of Bangalore, belonging to Government, Aided and Private Institutions, with over 16 parameters under consideration.Key Word: Online Teaching, Graduate Studies, Technology integration..


June 30,2021

Page No.86-94



 

A STUDY ON CONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING WITH SPECIAL REFERENCE TO ELECTRONIC
PRODUCTS IN TAMILNADU

Dr.D.Charumathi, Assistant Professor, MEASI Institute of Management, Chennai, Tamil Nadu

 DOI : 10.17605/OSF.IO/C724Y

Abstract
PDF
e-Cer
e-Pub
Downloads : 6  
|   Views : 3 

In the current era, shopping has become an inclination. People do not just prefer the traditional mode of shopping and are tend to switch over to online shopping mode. Online shopping has become a key platform for purchasing electronic items. As huge amount of electronics are accessible at just a click away and it has become convenient for the customer to scrutinise as per their standards, it has created a competitive e-commerce environment to retain loyal customers. With the fast change in the pace of technology, new inventions to comfort customers are lining up in the market. In this research, an attempt is made to understand the consumer behaviour towards online shopping with special reference to electronic products and identify the factors influencing consumer behaviour towards the purchase of electronic products online and the most preferred online site for purchase of electronic products. The sample size for the study is 103. Key words: Online, Shopping, Electronic, Consumers .


June 30,2021

Page No.95-111



 

A Review on Higher Education In India and Viewpoint on Its Challenges and Opportunities

Dr.Partha Biswas, Assistant Professor, Dhruba Chand Halder College, Dakshin Barasat, West Bengal, India.

 DOI : 10.17605/OSF.IO/ECZ5T

Abstract
PDF
e-Cer
e-Pub
Downloads : 20  
|   Views : 9 

Higher education system of India ranked third in the world after China and USA in terms of student enrolment. Since independence it has seen stupendous growth in the number of Colleges, Universities and Institutions. After 1950, Indian Government has established different organization to promote infrastructure, quality, and transparency in management in higher education system. Establishment of All India Council for Technical Education (AICTE) in 1945, University Grants Commission (UGC) in 1956, Education Commission in 1966 are few examples of the above-mentioned fact. The national education policy introduced in 1986 has given a direction to the higher education in our country. After that, several changes have been incorporated in the curriculum design, syllabus modeling, student evaluation processes, faculty development process which needs to be reviewed for analysis to check the present case scenario and need of improvement in higher education system. In this regard, this article is aimed to tabulate and analyse different aspect of higher education such as growth in student enrolment, number in institution, faculties, social parity etc. Further, despite growth in various numbers and investment from public funding, India has failed to reach the mark compared to the higher education system of developed country. This article tried to provide a perspective in the challenges; higher education system is facing everyday and also the opportunity that one should grab to be connected with the system. Keywords: Higher Education, India, Growth, Challenges, Opportunities.


January 25,2021

Page No.01-15



 

Relationship Between Job Satisfaction and Performance of Academics: an Empirical Analysis
of Public Institutions in Tamil Nadu Province (India)

Dr. A. Ravichandran, Associate Professor, Satyawati College (Evening), (University of Delhi), Delhi, India.

 DOI : 10.17605/OSF.IO/52D8X

Abstract
PDF
e-Cer
e-Pub
Downloads : 29  
|   Views : 7 

Positive attitude of academic employee is essential for society’s development and it would happen when a faculty member is satisfied in his/her job. This paper is an effort to investigate the relationship between job satisfaction and performance of academic employees in public funded arts and science colleges in Tamil Nadu Province (TNP), India. Based on a survey conducted from 201 respondents and applying Pearson correlation test, the empirical result from the data analysis indicates clearly that the level of job satisfaction have strong and positive correlation with overall performance of faculty members. However, some of the factors in job satisfaction have not significantly related with performance of the faculty members. Considering the significant contributions of academics for the development of students, institutions, society and overall development of the country, the policy makers, and regulatory bodies should make appropriate measure to enhance the level of job satisfaction in the workplace which would lead to attract higher performing and more committed academic employees in the higher educational sector. Keywords: Job Satisfaction Level, Performance, Public Funded Institutions, and Academic Employees. .


January 25,2021

Page No.16-25



 

Financial Analysis of Construction Company in Kochi

Dr.Ajitha.H, Assistant Professor, BBA department, St. Albert’s College (Autonomous), Kochi, Kerala, India.

Akila Lal, Assistant Professor and HOD, St. Albert’s College (Autonomous), Kerala, India.

 DOI : 10.17605/OSF.IO/YBGDZ

Abstract
PDF
e-Cer
e-Pub
Downloads : 9  
|   Views : 4 

Construction industry plays a crucial role in shaping the economy of a nation. Construction industry in India has undergone sea changes in the last few decades. This research facilitates to examine the financial position and different financial factors of the company and helps to predict the expected future outcome using past and present performance. The main objectives of the study was to find the relation between the Expenses and Profit on Short term and Long term debt of a construction company and to identify whether the organization is under financial distress and give necessary recommendation for easing the same. It was found from the study that there exists negative correlation between short term debt and net profit, short term debt and financial cost, long term debt and net profit. There exists positive correlation between long term debt and financial cost of the company. Keywords: Construction Company, short term debt, long term debt, financial distress.


January 25,2021

Page No.26-34



 

Influence of Online Portals in Supporting Student Education

Dr.M.Vidya, Assistant Professor, Department of Management Science, Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India.

 DOI : 10.17605/OSF.IO/JAUWT

Abstract
PDF
e-Cer
e-Pub
Downloads : 9  
|   Views : 2 

The traditional higher education system is mere an entry ticket for the white collar jobs in companies. The digital period has emerged and the basic of teaching has been shifted to online learning platforms with classrooms on mobile. Online courses have facilitated the students working in full time and obtaining degree in online. The Massive Open Online Courses (MOOC) supported to make a smart study within a minimum span of time with instant knowledge replacing the traditional classrooms and institutional infrastructures. Online portals seals to be a vital aspect of Educational Revolution. MOOC’s include certain credit point to specific programmes which grab the attention of the students. It is a global platform that provides education to international or diverse audience. Different courses, flexible timings, quality and timely follow up created the student to opt courses online. This study helps to assess the impact of MOOC’s on Higher Education targeting the students of different colleges through survey in Coimbatore district. The study discusses the opinion of the respondents towards the basic details courses offered, contents, quality of the course, types of assignments, the rankings, the job opportunities after the course, factors that favours and those that hinders the individual to study online and offline (traditional). A well designed schedule is framed after reviewing the literature and convenience sampling was used and applications of different tools know the level of correlation and association between the variables.Key words – MOOC, infrastructure, traditional system.


January 25,2021

Page No.35-45



 

Contribution Towards Personal and Social Causes Using Donation-Based Crowdfunding Platforms
Working in India

Meghana C, Research Scholar, Dayananda Sagar University, Bengaluru, Karnataka, India

Ashwini Basavaraju, Research Scholar, Dayananda Sagar University, Bengaluru, Karnataka, India.

Rashmi S, Research Scholar, Dayananda Sagar University, Bengaluru, Karnataka, India

 DOI : 10.17605/OSF.IO/3TYHP

Abstract
PDF
e-Cer
e-Pub
Downloads : 5  
|   Views : 6 

CSR activities and donation-based Crowdfunding is emerging trends and generates financial needs. In simple both are the same coin with different faces which generates financial funds to achieve the target at a specified time towards the social and economic welfare of the society through raising the funds through the Indian based platforms is more competitive and challenging. CSR will create a wide range of opportunities to generate funds through the large number across the country using crowdfunding as sources in another way, crowdfunding can be used to create a micro fund many personal and social causes and different activities with a company’s CSR goals. The study aims at knowing the relationship among fundraisers through a donation-based model in crowdfunding using Indian based platforms that have the potential to become CSR activities. Lesser the minimum contribution more the success rate, so it is advisable to minimize the minimum contribution level so many contributors can contribute towards the campaigns. It can helps the needy people which as social and economic impact towards the Indian economy.Keywords: Contribution, Donation-Based Crowdfunding, Indian platforms, personal and social causes .


January 25,2021

Page No.46-56



 

A Study on Influence of Digital Marketing on Customer Purchase Decision In Chennai

Dr. N. Panchanatham, Vice – Chancellor, Tamil Nadu Teachers Education University, Chennai, Tamil Nadu, India

RM. Sivagama Sundari, Assistant Professor & Research Scholar, Meenakshi College of Engineering, Chennai, Tamil Nadu, India.

 DOI : 10.17605/OSF.IO/B8VD2

Abstract
PDF
e-Cer
e-Pub
Downloads : 6  
|   Views : 3 

Digital marketing is used in order to reach the desired target market via some of the following channels like social media, websites, multimedia advertising, online search engine advertisement, E-marketing, interactive marketing. The aim of the study is to identify the various factors of digital marketing influencing the customer purchase decision and the impact of digital marketing on customer purchase decisions. The study is carried out through survey from 204 respondents. The study is analysed using various statistical tools such as chi-Squared test, Correlation, two-way annova. The findings revealed that the purchase decisions are influenced by the information and advertisements given in digital marketing. The study is conducted in a particular geographical region within Chennai city and this can be considered as a limitation to evaluate the purchase decision of all customers of various geographical regions. As the world is moving towards the digital era, digital marketing plays an important role in increasing the sales of products and services. So the current study made an endeavour to understand the influences of digital marketing on customer purchase decisions. This study will be very helpful for the companies to understand the importance of digital marketing with respect to the customer purchase decisions.Key Words: Digital Marketing, Consumers Purchase decision, digital channel, digital media.


March 25,2021

Page No.57-65



 

Visitor’s Satisfaction at Heritage Museums in Kerala

Dr. Ambily C R, Assistant Professor & HoD, Department of Commerce, St. Stephen’s College, Pathanapuram.

Dr. Madhusoodanan Kartha N V, Assistant Professor, PG & Research Department of Commerce, Panampilly Memorial Government College, Chalakudy

 DOI : 10.17605/OSF.IO/32UVE

Abstract
PDF
e-Cer
e-Pub
Downloads : 5  
|   Views : 3 

Present day concerns over the disconnection with the past affect people’s sense of security and identity. By developing a collective longing for the past is inevitable for the people to consolidate a sense of security and belonging. Here comes the role of heritage as an ‘island of security’ that people can depend and enjoy to amidst the economic crisis of contemporary society. There must be close cooperation between museums and tourism in order to encourage and enhance national and local economies. Traditional museums focused mainly on collecting and conserving essential educational repositories but contemporary museums have diversified their social and cultural functions and remit services and also broaden their collections. Museum visitors now expect to achieve a quality experience rather than mere education, exhibitions and display but also in the form of interpretation and other services including catering and retailing in museums. The present study examines the visitor’s satisfaction on various facilities and services at the museums and it also examined the difficulties of them during their visit to the museums.Key Words: Heritage museums. Museums, Tourism..


March 23,2021

Page No.66-79



 

Impact of Fair Value Measurement on Profitability of Nifty Refinery CPSEs During 2011-12 To
2018-19

Dr. K. Savita, Associate Professor, BEL First Grade College, Bangalore, Karnataka, India.

V. Usha Kiran, Department of Commerce, Osmania University, Hyderabad, India

 DOI : 10.17605/OSF.IO/EZQ6C

Abstract
PDF
e-Cer
e-Pub
Downloads : 3  
|   Views : 3 

Globalization has brought in changes in reporting of financial statements world-wide. World has become a global village. International Financial Reporting Standards (IFRS) are adopted for better understanding of trade and commerce. To be in tune with the international financial reporting system India has made it mandatory to follow IFRS with effect from accounting year 1st April, 2016. Fair Vale Measurement is applied as IFRS 13/IND AS 113 where in the fair value is considered as which would be received on sale of an asset or transfer of a liability in an orderly transaction at the measurement date . Nifty companies were considered for implementation of IFRS in the first phase by converting their balance sheet as on 1st April, 2011 under Group - A . The present paper is an attempt to study the changes in reporting of financial statements and its impact on profitability of Nifty refinery Central Public Sector Enterprises (CPSEs).Key Words: IFRS, Nifty, Refinery, CPSEs.


March 25,2021

Page No.80-90



 

Impact of Socio-Economic Factors and Perception of Women on Physical Abuse by their
Husbands: An Outrageous Revelation

Dr. S. Sankara Muthu Kumar, Assistant Professor, Commercial Studies Division, Bahrain Training Institute, Ministry of Education, Kingdom of Bahrain

 DOI : 10.17605/OSF.IO/7YC3B

Abstract
PDF
e-Cer
e-Pub
Downloads : 2  
|   Views : 3 

Domestic violence against women prevails across globe due to many social, cultural, economic, and psychological factors. The present attempts to rank the countries based on the women’s opinion about their husbands’ justification in beating them for variety of domestic reasons. This study also attempts to gauge the relationship between socio-economic factors and women’s perception on domestic violence. The results of the study shows that African women perceive that their husbands are justified in beating them when they burn the food, refuses sex, argues, goes out without telling and neglects the children. In the country ranking, almost 6 - 7 African countries are on top 10 countries where women accept their husband’s beating. The study also revealed that the socio-economic factors such as GDP percapita, gross savings as % of GDP and contributing female family workers as % of female employment are negatively correlated with the women’ perception on domestic violence. Key Words: Domestic Violence, Socioeconomic Factors, Physical Abuse .


March 25,2021

Page No.91-103



 

Corporate Social Responsibility of BHEL In Tiruchirappalli District.

Dr. S. Savarimuthu, Assistant Professor in Commerce, National College, Tiruchirappalli, Tamil Nadu, India.

 DOI : 10.17605/OSF.IO/5RK89

Abstract
PDF
e-Cer
e-Pub
Downloads : 3  
|   Views : 1 

Corporate Social Responsibility (CSR) does not have a typically recounted definition; the center of the idea despite the fact that, is prepared around the conviction that corporations have an attention of certain expectancies closer to society and the people from whom they infer their prosperity. In nations, as an instance, India, in which economic reconciliation and social consideration are fundamental powers that power most people towards improvement and advancement CSR has gotten a important and powerful India became the number one country in the world to force a legal commitment of CSR for organizations assembly certain measures. According to Section one hundred thirty five of the Companies Act, businesses with a complete assets of INR 5 Bn ($ 70 Mn) or more, or a yearly turnover of INR 10 Bn ($ 140 Mn) or extra, or net gain of INR 50 Mn ($) at least 699,125, to burn thru percentage of their regular net benefits of 3 years This association makes India the primary nation on the planet that makes each the spending and detailing of CSR commitments obligatory. Moreover, the Companies Act and resulting adjustments have prolonged and defined sporting events for which the 2 percent subsidizing can be utilized. The Government of India has clarified that CSR spending isn't always proper motive or easy gifts without a key benefits. Actually, there has been a practical exertion to characterize expansive areas (Schedule VII of the Companies Act 2013) below which the subsidizing may be diverted, alongside these traces manifestly. Key Words: CSR, CSR funding, corporate implications, COVID-19.


March 25,2021

Page No.104-113



 

Difficulties Faced By The Urban And Rural Customers In Banking Services

Dr. Sachin Rajendra Suryawanshi, Assistant Professor, Department of Commerce, Dhananjayrao Gadgil College of Commerce, Satara, Maharashtra, India.

 DOI : 10.17605/OSF.IO/96JVX

Abstract
PDF
e-Cer
e-Pub
Downloads : 5  
|   Views : 3 

Banking is the lifeline of an Indian economy. Banking system is one of the backbone of the economy and best banking services in turn has become the tools of banking activities. The predicament of the banks in the developed countries owing to excessive leverage and lax regulatory system has time and again been compared with somewhat unscathed Indian Banking Sector. An attempt has been made to understand the general sentiment with regards to the performance, the challenges and the opportunities ahead for the Indian Banking Sector. E-banking which was playing a supportive role in banking, has come to the forefront with the ever-increasing challenges and requirements. E-banking to start with was a business enabler and now has become a business driver. The present study is based on both primary and secondary data in nature.. For this study 80 sample have been collected from Satara district of Rajastan areas only. Descriptive as well as Anova test have been used for data analysis and interpretation. This study is concluded that, Most of urban as well as rural customers are facing major banking problems in to use the different services on debit car4d, credit card, digital banking, mobile banking, fund transfer, etc of banking due to less of knowledge, outdated technology, no of proper training, technical bottlenecks, no electronically, less personal efficiency etc Therefore, it is recommended that banking sector should initiate the steps to create more awareness towards the uses of banking at grass root level. The banks should follow easy steps to install various types of softwares on different electronic gadgets as the exploration of baking will open more vistas for banking sector and different segment of customers an get benefits of this new age essential -financial banking services.Keywords: Banking Services, Urban & Rural Customers, Digital Banking, Mobile Banking.


October 17,2020

Page No.01-08



 

Role of State Bank of India in New Entrepreneurship and Customer awareness towards SBI Business Loans In
Srivilliputhur Taluk

Prabaharan.N, Full Time Research Scholar, PG & Research Department of Commerce, Pasumpon Muthuramalinga Thevar College, Sankarankovil, Tenkasi, Tamil Nadu, India.

 DOI : 17605/OSF.IO/3DBZX

Abstract
PDF
e-Cer
e-Pub
Downloads : 55  
|   Views : 23 

Entrepreneurship is the establishment of new-fangled venture particularly little ventures in order to appear the innovative ideas of the entrepreneurs. The growth otherwise establishment of small enterprises is the specific involvement of entrepreneurship in every economy of the world. Entrepreneurship firms contributed a big distribute of new jobs. It provides entry-level jobs so indispensable pelt training or gaining experience for unskilled workers. The small enterprises are the only sector that generates a great portion of total employment every year. State Bank of India is one of the largest funders of startups in India, providing funding to thousands of startups each year.SBI offers various loan to self-employed and businessmen intended for financing the expansion or working capital requirements of their business. This paper analysis this role of State Bank of India in new entrepreneur (both men and women) and examine the level of customer awareness towards SBI Business Loans in Srivilliputhur taluk Key.


October 30,2020

Page No.09-16



 

Impact of Covid-19 in Different Perspectives

Dr. V. Darling Selvi, Assistant Professor of Commerce, Research Department of Commerce, Rani Anna Government College for women, Tirunelveli, Tamil Nadu, India

D. Kalarani Full-time Research Scholar, Research Department of Commerce, Rani Anna Government College for Women Tirunelveli, Tamil Nadu, India.

 DOI : 10.17605/OSF.IO/AGHZP

Abstract
PDF
e-Cer
e-Pub
Downloads : 19  
|   Views : 7 

COVID-19 is a highly infectious respiratory disease caused by a new coronavirus. The disease was discovered in China in December 2019 and has since spread around the world. COVID is short for coronavirus disease. The number 19 refers to the fact that the disease was first detected in 2019.The technical name of the virus that causes COVID-19 is severe acute respiratory syndrome coronavirus 2, abbreviated as SARS-CoV-2. A sample of one hundred and thirty-eight persons was taken for study and the various Effect were evaluated with the help of a questionnaire. The tools used for analyses is SPSS version-20 software, for the interpretation of data. The study has been conducted among 138 sample respondents who are residing at Tirunelveli District. The data were processed and analysed through SPSS and the statistical tools applied here are ANOVA test and t test. It is noted from the analysis that the impact is apparent on the basis of residential status and not on the basis of gender and occupation. This may be due to the immobility of the people due to lockdown formalities and regularities. Among the chosen factors, though the COVID 19 affect people in different forms, Financial Impact is highly felt and the attainment of basic needs is not a big concern as far as the sample group is concerned. Hence finding and getting means and ways of improving employment opportunities will help the people to get rid of the financial difficulties. Keywords: Covid-19, Financial, Gender, Impact, Individual, Occupation, Residential.


October 30,2020

Page No.17-34



 

How Climate Change Affects the Livelihood of Rural Households? An Exploratory Study.

Dr.R.Dayanandan, Professor, College of Business & Economics Hawassa University, Hawassa, SNNPR, Ethiopia

 DOI : 10.17605/OSF.IO/S7XN8

Abstract
PDF
e-Cer
e-Pub
Downloads : 13  
|   Views : 6 

Ethiopia is one of the least developed countries in the world and affected by climatic extremes such as floods and droughts. Such events are having a negative impact on livelihoods, especially poor. The main focus of this paper is to assess the effects of climate change on rural households’ livelihood particularly to assess the pattern of rainfall and temperature for three decades, to identify the factors determine the livelihood and to assess the coping strategies used by rural households. To achieve the objectives, relevant data were collected from 100 rural households from three sample villages identified through stratified sampling technique based on the agro-ecologic condition. The collected data were analysed using descriptive and inferential statistics through SPSS (version 23). The findings reveal that some elements of climate (temperature and rainfall) show inter annual and seasonal variability with increasing trend. The main source of income of the respondents is rain fed agriculture (62%) which is being adversely affected by unpredictable and decreasing rainfall, flood and high temperature etc. Al so women, children, elders, poor and landless were most vulnerable to the climate change. In response to this, farmers are practicing long aged coping mechanisms and adaptation strategies along with government interventions. It is recommended that increasing awareness among farmers on method of using agricultural technologies, restoring the degraded land, facilitating access to credit, diversifying source of income, building the capacity of farmers & encouraging community based adaptation strategies as the main livelihood enhancement approaches. Key words: Climate change, Livelihood, Coping mechanisms, Adaptation strategies.


October 30,2020

Page No.35-47



 

A Study on Impact of Covid-19 on Individual Investor Perception and Decision Making.

Vaishali Khandelwal, Research Scholar Faculty of Management Studies, MLSU, Udaipur

 DOI : 10.17605/OSF.IO/7C89B

Abstract
PDF
e-Cer
e-Pub
Downloads : 14  
|   Views : 5 

Nowadays Corona virus issues have become major concerns for the entire world and it is being discussed at the national, international level widely. Almost every nation and their economies have affected very harshly by this. The outbreak of the pandemic named Corona Virus has emerged as the most unpleasant and unpredicted shock for Indian economy also. The economy of India was already struggling to do better when Covid-19 struck it. The regularly deteriorating condition of the country called a nationwide lockdown of 21 days which was even increased till 3rd of May. This decision has hurt every aspect of the economy from disrupting manufacturing to demand supply curve, from dismissing transportations to customers in the markets. The financial market of the country is disturbed highly by this and it has also affected the investor’s sentiments. The situation caused by Covid-19 has impacted the way of making decisions by the Investors regarding their investments at least for the short term as no one is untouched by corona as of now. In this paper the researcher will discuss the changes came into Investor’s behavior due to Covid-19. The study will try to understand the sudden became perception of the investors and their practices in order to protect their investments. The research also investigates the level of awareness among investors regarding various investment options and the current status with the help of a structured questionnaire. Investor’s attitudes and preferences tried to be studied. Keywords: Covid-19, Economy, Investor attitude, Investment Decisions..


November 25,2020

Page No.48-62



 

A study on challenges of MSMEs in availing finance for the sustainability of MSMEs: an empirical analysis in the
state of Andhra Pradesh

Dr. Abdul Basheer Ahamad Beg, Assistant Professor, NRI Institute of Technology, Medikondur, Guntur, Andhra Pradesh India

 DOI : 10.17605/OSF.IO/3DBZX

Abstract
PDF
e-Cer
e-Pub
Downloads : 5  
|   Views : 3 

Micro, small, and medium-sized enterprises (MSMEs) have gained increased attention in India in recent times, considering their strategic importance to the economy and the country. MSMEs play an important role in generating employment—48.8 million MSMEs in the country provide employment to 111.4 million people. MSMEs in the manufacturing sector alone produce more than 6,000 products and contribute 7.7% of the GDP of the country. Similarly, MSMEs in the services sector contribute 27.4% of the country’s GDP. In spite of their contribution, MSMEs in India face several challenges. Finally, studies on MSMEs have identified the importance of the availability of sources of finance and the accessibility to these sources as the most crucial factors to promote growth of MSMEs in developing economies. Without any dispute we may consider that MSME are one of the key drivers behind the high growth rate of Indian economy. As the current global economic development rate is 3.40% to 3.80% whereas the India’s growth rate is considered to be 7.80% (Department of Commerce; Gov of India). Though this sector is flourishing till the date the banks are lending only 16% to the MSME sector in India. It is required to understand much about the existing financial barriers to the MSMEs. Hence, this research thrown a light to understand the basic financial problems of the Indian MSME sectors. Furthermore, the study also focused to know the MSME entrepreneurs perceptions towards the various challenges faced by them while availing the finance facility from the different organizations. Key words: MSMEs, GDP, Economy, High cost credit, NBFCs..


November 25,2020

Page No.63-72



 

Consumer perceived problems on using food wallet an empirical study on food allowance business in Bangalore city

Dr.R.Kavitha, Assistant Professor, Department of Commerce, Periyar University, Salem, Tamil Nadu, India

R.Rajeswari, Research Scholar, Department of Commerce, Periyar University, Salem, Tamil Nadu, India

 DOI : 10.17605/OSF.IO/EW5QN

Abstract
PDF
e-Cer
e-Pub
Downloads : 13  
|   Views : 3 

Mobile wallets have changed the landscape of cashless payments in India; it has penetrated every payment transaction in daily, day to day life. Food allowance space was the one area where it is digitalized through the introduction Food wallets after RBI mandate to move into digital platform. Food wallet benefits the tax paying consumer by exempting the food allowance paid by the companies. Food wallets companies has moved into B2B space by tying-up with the corporates company offering complete digital platform to transfer the food allowance money and payments for the foods in the cafeterias and restaurants there by improving the employee satisfaction and moving away from hazels of paper coupon’s. Though adoption rate of food wallets are moving at rapid speed, there are many problems faced by the consumer using the new platform and this paper mainly analyses the problems and suggests the possible suggestions to improve the adoption. This paper has used the frequency distribution method and Friedman Test factor analysis to find the out the most import factor that causes the problem to the consumer using food wallet. Primary data was collected from 52 respondents and data was analysed and concluded. This paper suggests the possible solutions to Government and Food wallets providers to improve the adoption of food wallets and making policy decisions in the food allowance space. Keywords: Mobile wallet, food wallet, Perceived problems, Food allowance space..


November 25,2020

Page No.73-85



 

A study on impact of Covid-19 pandemic period on teaching fraternity – with reference to online teaching

Prashanth Kumar C.P, Assistant Professor, Department of Commerce, East West College of Management,Bangalore, Karnataka, India.

Santhosh.V, Assistant Professor, Department of Commerce, Kristu Jayanti College,Narayanapura, Bangalore. Karnataka, India.

 DOI : 10.17605/OSF.IO/5F6RG

Abstract
PDF
e-Cer
e-Pub
Downloads : 8  
|   Views : 4 

Education is plays a vital role in development of nation. Corona Virus which leads to take online classes during lockdown period. According to UGC instructions all universities and colleges are initiated to take online class during lookdown period. The present study is focus on impact of covid-19 pandemic period on teaching fraternity – with reference to online teaching. The present study is an analytical research, its objectives are, to know the effectiveness of online class, to understand the use of technological aids by faculty fraternity, students interaction and performance evaluation in online class, income level and lifestyle of teaching fraternity during lockdown period, to know impact of COVID-19 on students examination and management status. The data was collected from 30 respondents by asking structured open-ended questionnaires, Chi-Square statistical tool are used for data analysis. The questionnaires focused on family, designation, qualification, experience, income level of respondents. To reduce constraints of online teaching, presently number of online programme is nursing will continue with orientation programme for instructors transitioning into an online role. Number of mobile applications available to teach students in online, faculty members can conduct test and internals by objective type questions. The study concludes presently online teaching is become new trends in education fields and it’s having both advantages and disadvantages. Keywords: - COVID-19, Pandemic Period, Lockdown, Online Teaching, Teaching Fraternity, Teaching Aids..


November 25,2020

Page No.86-93



 

Impact of Stress and Time Management on Academic Research and Development

Dr. Yajnya D Nayak, Assistant Professor, Dept. of Commerce, Khallikote Autonomous College Berhampur, Odisha, India

Dr. Manas R Misra,Assistant Professor, Dept. of English, Gopalpur College, Berhampur, Ganjam,Odisha, India.

Aditya Prasad Sahoo,Research Scholar, KIIT University

 DOI : 10.17605/OSF.IO/TGAW4

Abstract
PDF
e-Cer
e-Pub
Downloads : 11  
|   Views : 3 

Education is plays a vital role in development of nation. Corona Virus which leads to take online classes during lockdown period. According to UGC instructions all universities and colleges are initiated to take online class during lookdown period. The present study is focus on impact of covid-19 pandemic period on teaching fraternity – with reference to online teaching. The present study is an analytical research, its objectives are, to know the effectiveness of online class, to understand the use of technological aids by faculty fraternity, students interaction and performance evaluation in online class, income level and lifestyle of teaching fraternity during lockdown period, to know impact of COVID-19 on students examination and management status. The data was collected from 30 respondents by asking structured open-ended questionnaires, Chi-Square statistical tool are used for data analysis. The questionnaires focused on family, designation, qualification, experience, income level of respondents. To reduce constraints of online teaching, presently number of online programme is nursing will continue with orientation programme for instructors transitioning into an online role. Number of mobile applications available to teach students in online, faculty members can conduct test and internals by objective type questions. The study concludes presently online teaching is become new trends in education fields and it’s having both advantages and disadvantages. Keywords: - COVID-19, Pandemic Period, Lockdown, Online Teaching, Teaching Fraternity, Teaching Aids..


November 25,2020

Page No.94-99



 

Customer Preferences Towards Store Brands Purchase In Madurai City

Dr. K. Jeyakodi, Associate Professor and Head (Research Guide), Department of Commerce, Saraswathi Narayanan College, Madurai, Tamil Nadu, India

Deisy, Assistant Professor (Research Scholar), Department of Commerce, PasumponMuthuramalingaThevar College, Usilampatti, Madurai, Tamil Nadu, India

 DOI : 10.17605/OSF.IO/SQE2J

Abstract
PDF
e-Cer
e-Pub
Downloads : 5  
|   Views : 2 

In India, initially, most of the retailing industries were unorganized, however, with the change of tastes and preferences of the customers, these industries have gained thrust and are getting more popular and organized now-a-days. Customers taste and preference bring present retailing format in India like departmental stores, malls, supermarkets and speciality stores. Accordingly, the study has been made to know the customers’ preference towards departmental stores. Data for the study have been collected through issuing well-structured questionnaire to 150 customers in Madurai city by adopting convenience sampling technique. To analyse the data, Simple Percentage, Weighted Average and Garrett Ranking have been used. The result of the study indicates that majority of the customers visit department store with their family members to purchase and also compares price with other stores before making purchase. The study reveals that Shri Kannan Departmental Store is most preferred store in Madurai city. Well-located stores, good quality, accurate quantity, adequate number of sales persons, availability of trolley, free home delivery, credit card facility, wider choice of products, availability of seasonal goods and the like are some of the factors considered while selecting a departmental store. Keywords: Customers Preference, Shopping Behaviour, Departmental stores, Supermarket, Retailing Business..


November 25,2020

Page No.100-114



 

Performance Of Merged Nationalized Commercial Banks In India – A Comparative Analysis Of Pre- And Post-Merger

Dr. S. KulothungaPandian, Assistant Professor, Dept. of Commerce, SriKaliswari College (Autonomous),Sivakasi, Tamil Nadu, India

 DOI : 10.17605/OSF.IO/P4JBN

Abstract
PDF
e-Cer
e-Pub
Downloads : 15  
|   Views : 5 

The present study provides a comparative analysis of the performance of merged nationalized banks in India pre- and post-merger between the time period 2000 to 2010 on different parameters like net profit ratio, return on equity, return on assets, earnings per share, and profit per employee. The banks considered for the study included Bank of Baroda, State Bank of India, and IDBI Bank. With the help of paired t-test, it was found that there was a negative impact of the merger on net profit ratio, return on equity, and return on assets, while there was a positive impact of the merger on earnings per share, and profit per employee. Keywords: Banking Industry, Nationalized Commercial Banks, Merger, Long-term Profitability, Financial Performance.


November 25,2020

Page No.115-126



 

Management of Environmental Catastrophe for Tourism Business in Coastal Odisha, India

Dr. Soumendra Nath Biswas, Assistant Professor (Senior Scale),Indian Institute of Tourism and Travel Management, (An Autonomous Organisation of Ministry Tourism, Govt. of India), Dumduma, Bhubaneswar, Odisha, India

 DOI : 10.17605/OSF.IO/4968R

Abstract
PDF
e-Cer
e-Pub
Downloads : 4  
|   Views : 4 

Efforts have been made in this study to examine the various types of environmental catastrophe and their effect on Tourism Business in Odisha that affects Tourist movement and socio-economic life of the Local communities. This article begins with the meaning and importance of Natural disaster and its impact on the Tourism business, local societies and environment of the Tourism zone of Odisha. Key issue of this paper is to find out various natural catastrophes which are having devastating effect in the Tourism destination within the study area. Education, communication, awareness, Preparedness, emergency planning, disaster mitigation and tourism are the key area of discussion in this article. Role of the government and local communities are also highlighted here. This paper highlights the urgent need for attention on tourism disaster planning, reduction and preparedness. Keywords: Environmental catastrophe, disaster management, hazards, disaster mitigation, preparedness, coastal tourism, sustainability, cyclone, erosion..


November 25,2020

Page No.127-147



 

An Insight Into the Determinants on The Currency Volatility In Developed Vs Developing Countries- An Empirical
Analysis

Dr. Suraj. E. S, Associate Professor, Department of Management Studies, Naipunnya Business School, Pongam, Kerala, India. ParthThakkar, Research Scholar, Department of Management, Christ University, Bangalore, Karnataka, India.

Nitha.K.P, Research Scholar, Department of Computer Science and Engineering, Avinashilingam Institute of Home Science & Higher Education for Women, Coimbatore, Tamil Nadu, India

 DOI : 10.17605/OSF.IO/JE9AY

Abstract
PDF
e-Cer
e-Pub
Downloads : 8  
|   Views : 4 

The paper fᴏcused ᴏn the impact ᴏf macrᴏ-ecᴏnᴏmic variables and its impact ᴏn various currencies by cᴏmparing the macrᴏ-ecᴏnᴏmic variables ᴏf develᴏping and develᴏpedcᴏuntries. The developing cᴏuntries used fᴏr analysis are India&Singapᴏre, US and China as develᴏpedcᴏuntries also. In develᴏpingCᴏuntries that is India and Singapᴏre, the mᴏst impactful variable was Current Accᴏunt Balance which was fᴏllᴏwed by fᴏreign direct investment determining the volatility of exchange rate. China had successfully managed tᴏ manage the exchange rate with a vᴏlatility ᴏf just 3.03 ᴏver last 20 years due to the strength in the merchandise exports. In India,inflatiᴏn had alsᴏ shᴏwn substantial significance in the vᴏlatility in exchange rate. Develᴏpingcᴏuntriesshould fᴏcus much mᴏre ᴏn bringing FDI intᴏ the cᴏuntry and alsᴏ fᴏcus ᴏn ᴏtherfactᴏrs tᴏ ensure the ecᴏnᴏmicgrᴏwth ᴏf the cᴏuntry. It was concluded that macro economic variableswere successful in explaining the vᴏlatilitymᴏvements in the exchange rate at significance level. Keywords: Current account balance, Exchange rate volatility, Foreign Direct Investment.


November 25,2020

Page No.148- 161



 

Corporate Social Responsibility Initiatives at Bharat Electronics Limited– An Empirical Analysis

Dr.Eshwarappa.M, Faculty, Department of Commerce and Management Maharani Women’s Art’s Commerce and Management College, Bangalore, Karnataka, India.

Dr.Chandana H.S, Faculty, Department of Commerce and Management, Maharani Women’s Art’s,Commerce and Management College, Bangalore, Karnataka, India

 DOI : 10.17605/OSF.IO/RYMU2

Abstract
PDF
e-Cer
e-Pub
Downloads : 15  
|   Views : 9 

In the hue and cry of LPG policy of 1991, Companies were only focused toward profit maximization which led to social backwash. To overcome this fashion CSR play an important role in sustainable development which is possible only when there is a balance between profit and lowering social backwash or eradicating it. The importance of CSR is increasing in Indian corporate scenario because organizations have realized that ultimate goal is not profit making besides this trust building is viable and assert able with societal relationship. This research article highlights the essence of implementing various CSR initiatives by the public sector company, Bharath Electronics Limited, Bangalore-Karnataka, as a mandatory requirement from 1st April 2014 under schedule VII of the amended companies Act, 2013. The descriptive, survey and case analysis methods have been applied with a sample of 100 respondents. Judgmental and stratified sampling techniques are used to collect the data through the research instruments like structured questionnaires, schedules and personal interviews. After reviewing the previous studies and review of literatures the research gap is identified that there is huge gap in implementation of CSR initiatives between public sector companies and private sector companies under the study.The collected data have been analyzed with the help of statistical tools and techniques- averages and percentages. Wherever necessary the data were presented with the help of tables, charts and diagrams. The findings were made based on the analysis and interpretation of data, conclusion has been drawn and qualitative suggestions have been given. BEL, Bangalore has been doing social activities at the time of its inception, not after the establishment of Companies Amendment Act 2013. This shows that the sample company is financially sound and strong. Findings clearly indicates that, BEL Bangalore has achieved 3/4th of its initiates have been successfully completed as per its strategic operations and yielded the expected results under CSR mission. Key Words: CSR, Social Asset, Social Cost, Social benefits, Schedule VII of the Amended Companies Act of 2013.


November 25,2020

Page No.162- 170



 

Evaluating Banking Ombudsman Scheme as an effective Customer grievance redressal mechanism
for the Customers of Banks Operated in India

Pravat Sahoo, Assistant Professor, P.G. Dept. of Commerce, Khallikote (Autonomous) College, Berhampur, Odisha, India

 DOI : 10.17605/OSF.IO/NDU3B

Abstract
PDF
e-Cer
e-Pub
Downloads : 13  
|   Views : 7 

Banks are maintaining a special cell for redressal of consumer grievances by adopting different means. Despites of all these efforts put in by banks (both public and private sector), a large number of customer complaints remain unaddressed. Reserve Bank of India, the apex bank of India came forward with Bank Ombudsman Scheme (BOS) in the year 1995 to address the grievances of bank customers in the country. This scheme was introduced as a provision of Section 35 of the Banking Regulation Act, 1949 by the central bank of India (RBI). The primary objective of this scheme is to ensure effective grievance redressal of customers of different banks on continuous basis. Office of the Bank Ombudsman was established by RBI to receive grievances from customers and taking all necessary steps possible to redress those at the earliest in a transparent manner. It can be seen as an effective mechanism for customer grievances redressal in the banking sector. The primary objective of the study is to evaluate Bank Ombudsman Scheme as the Customer Grievance Redressal mechanism for the customers of banks operated in India. The study was largely dependent on secondary sources of data collected from several sources i.e. Annual reports of RBI, BOS, different research journals, magazines and internet sources. Data so collected were compiled and presented in tabular form for an effective presentation. Trend and progress of this Scheme indicates significant volume of growth and improvement over the last few years. Still there are some areas which require further attention especially awareness and understanding of general people (Bank Customers) about the BO scheme and its provisions. As the apex bank and controlling authority, RBI has to take some arduous steps towards developing and strengthening the Customer Grievances Redressal Mechanism for bank customers in India. Keywords: BOS, Customer, Grievance, Bank Ombudsman, OBO, CG, RBI..


December 28,2020

Page No.171-187



 

Psychological State of Bank Employees Providing Essential Services During Covid-19 Pandemic

Dr. Dinesh Kumar, Assistant General Manager (HRM) & Zonal HR Head, Bank of Baroda, India.

Prof J. Mahapatra, Vice Chancellor, AIPH University, Bhunaeshwar, India.

Divyanshu Singh, Research Scholar, Lucknow University, Uttar Pradesh, India

 DOI : 10.17605/OSF.IO/CHBFS

Abstract
PDF
e-Cer
e-Pub
Downloads : 3  
|   Views : 1 

To prevent the spread of COVID-19 the Government of India imposed lock down resulting into number of physical restrictions. But to keep the life of citizens’ smooth, several services including banking were declared as essential services. The Government released various welfare funds through banks causing fear among employees due to probability of getting infection from customers who turned up into several hundred for banking. Providing services during lock down mounted a serious physical and psychological challenge before Bank employees. This study is carried out to explore psychological state of their mind while providing banking services under threat of COVID-19.The result showed that though negative emotions like fear, anxiety, depression etc. has increased, opportunity to help the people has also developed positive emotions which motivated employees to provide customer service at the time of distress. The management need to go beyond their routine support to enable them to continue to provide the customer service with pride and help the nation like any other corona warriors.Key words: COVID-19 (Corona virus disease- 19), lock-down, emotions; cognitive assessment, discrimination, quarantine, PPE (Personal Protective Equipment), SARS-2003, WHO (World Health Organization).


December 28,2020

Page No.188-196



 

Impact of Workplace Variables on Affective Commitment: Cross- Sectional Analysis Of TVS and Sons
Employees In Renault Kochi

Arputha Arockiaraj .V, PGDM Graduate, SCMS Cochin School of Business, University in Kochi, Kerala, India.

Dr. Lishin. MJ, Associate Professor, SCMS Cochin School of Business, Kerala, India

 DOI : 10.17605/OSF.IO/Z5M2C

Abstract
PDF
e-Cer
e-Pub
Downloads : 5  
|   Views : 4 

In the 21st century, organizations are playing hard to retain their employees. Unlike earlier century, the employees shift from one workplace to another, wherever they feel comfort and patronage. Affective commitment of the employees becomes a debatable title in the minds of Human Resources recruiters and trainers, because of their bulky investment in the employees. This article presents the relationship between different workplace variables and affective commitment of the employees and the impact of them on the affective commitment of the employees. The results of this article clearly, indicate that employees’ perceptions of their work environment have a greater impact on the affective commitment of the employees, than any other workplace variables. Keywords: Affective Commitment, Workplace Variables, Employee’s Perceptions.


December 28,2020

Page No.197-201



 

Effectiveness of Traditional Vs Modern Media on Advertising in Rural Area

Anjana Devi.S, Research scholar, SD College Alappuzha, University of Kerala, Kerala, India.

 DOI : 10.17605/OSF.IO/4FH7J

Abstract
PDF
e-Cer
e-Pub
Downloads : 7  
|   Views : 8 

Efforts have been made in this study to examine the various types of environmental catastrophe and their effect on Tourism Business in Odisha that affects Tourist movement and socio-economic life of the Local communities. This article begins with the meaning and importance of Natural disaster and its impact on the Tourism business, local societies and environment of the Tourism zone of Odisha. Key issue of this paper is to find out various natural catastrophes which are having devastating effect in the Tourism destination within the study area. Education, communication, awareness, Preparedness, emergency planning, disaster mitigation and tourism are the key area of discussion in this article. Role of the government and local communities are also highlighted here. This paper highlights the urgent need for attention on tourism disaster planning, reduction and preparedness.Keywords: Environmental catastrophe, disaster management, hazards, disaster mitigation, preparedness, coastal tourism, sustainability, cyclone, erosion..


December 28,2020

Page No.202-209



 

A Study about Customers’ Perception Towards online Shopping - A Deeper Insight

S. Lakshmi Priya, Research Scholar, Department of Studies & Research in Commerce, Mother Teresa University, Kodaikanal, Tamil Nadu, India.

Dr. J. Mary Suganthi Bai,Head & Associate Professor, PG & Research Centre of Commerce, Jayaraj Annapackiam College for women, Periakulum, Tamilnadu, India

 DOI : 10.17605/OSF.IO/WNM2A

Abstract
PDF
e-Cer
e-Pub
Downloads : 12  
|   Views : 2 

The World has shrunk to the size of a small ball with advancements in technology. With this, the way a common man does his routine work has changed a lot. And with internet being on finger tips, we depend on it for every small till large deals, online shopping being no exception to it. Hence in order to know how an individual’s choice changes with the level of satisfaction and what causes such dissatisfaction is what the core of this study. The research was conducted on the sample of 131 respondents, wherein a questionnaire was issued to them. The collected data was analysed with implementation of statistical tools like pie and bar charts, also the WAS. Finally it was revealed that level of satisfaction was high due to its convenience to shop anytime and for dissatisfaction reason being lesser privacy to financial information. It was also revealed that respondents had faced instances of poor product quality and other related issues, resulting in wrong perception towards the same.Keywords: - Customers’ Perception, Online shopping, Problems..


Sep 1, 2020


 

A study of Government Aided Minority Educational Institutions:Provision, Protection & Perversion

 Dr. B.S.Selvakumar, Assistant Professor & HOD, Department of Political Science, Voorhees College,Vellore.

 DOI : 10.46528/PIJCMR.2020.V08I02.392-407

Abstract
PDF
e-Cer
e-Pub
Downloads:  
|   Views:  

The Rights to Education is a Human Rights and is provided as a fundamental rightinArticle -21 A of the Indian Constitution. The right to Education Act of Parliament of India enacted on 4 august 2009, underlines the right to free and compulsory education to every child between the ages of 6 to 14 years. The State as such has the obligation to provide Education. As Government alone cannot bear the burden of Education the voluntary sector is profitably associated in the task of educating the masses. Article 30 provides of the Indian Constitution provides that the minority community, the right to establish and administer educational Institutions of its choice. In this context the Minority Institutionshave been playing a significant role.Nevertheless, Over the years the Minority Educational Institutions, especially Aided minority Educational Institutions have undergone an obivious change in their objective and management. Thus, perversion is observed and the higher judiciary namely the High Courts and Supreme Courts have been resorted to provide the anti-dote through their judgments in relevant cases. These Judgments regulate and affirm the Minority Institutions obligations Key Words: Human Rights, Constitution, Education, Minority Institution, Judiciary, Perversion.





Sep 16, 2020


 

Comparative Analysis of MGNREGA Performance of Karnataka and Tamil Nadu

 Dr. Siddappa Assistant Professor, Department of Studies in Commerce Vijayanagara Sri Krishnadevaraya University, Ballari, Karnataka

 DOI : 10.17605/OSF.IO/3UFK4

Abstract
PDF
e-Cer
e-Pub
Downloads:  
|   Views:  

India is the land of villages and that villages are depending on agriculture for their daily bread. Agriculture alone cannot provide job in all the seasons, even it provides sometimes they cannot get proper reward for their hard sweat. It leads increase in poverty and unemployment and these problems impact on the standard of living of people and future of the farmers’ children. In order to provide the social security to the rural Indians the Government of India was introduced Mahatma Gandhi National Rural Employment Guarantee Act (MGNREGA) in 2005. Now in all the states and Union Territories of India Mahatma Gandhi National Rural Employment Guarantee Act (MGNREGA) has been implemented to provide social security. Through this study an effort has been made to compare the performance of MGNREGA between Karnataka and Tamil Nadu states. Key Words: Highlights, Progress of MGNREGA, Works under MGNREGA, Financial Progress.





Sep 16, 2020


 

Normality of Stock return distribution in the BRICS

 Dr. Venkatesh. R, Professor, CIMS, Bangalore & Dr. Rajesha. S , Associate Professor, CIMS, Bangalore

 DOI : 10.17605/OSF.IO/KET2W

Abstract
PDF
e-Cer
e-Pub
Downloads:  
|   Views:  

Computerized performance monitoring system (CPM), is a software system, which keeps track of performance of an employee. It is capable of keeping track of work assigned, counting the number of work units completed by employees, time taken, recording the idle time of employees, calculated the error rate, task starting time and ending time, even employee key strike rate also can be monitored and recorded. That is the power of technology. It can track all the activities of an employee inside the company and provide feedback to all concerned authorities. This system of procuring and transmitting information of work force of an organisation in digitalized form is called as electronic human resource management. E-HRM deals and stores data with respect to selection, recruitment of employees, training, their payroll, performance appraisal of individual worker, absenteeism, periodical orientation of employees and induction into different work profiles etc. Therefore, E-HRM can be summerised as allocating human resource functions and enabling the management and employers to access these functions through intranet or other web technology routes. It is observed that electronic human resource management has grown in the recent past to a greater heights and has became more ingrained in business culture in the present scenario. These changes will become more evident, but they yet to be marked to a significant degree. Another important expression of E-HRM system is its ability to provide feedback about the performance about an employee. Key words: Electronic, Digitization of data, Human Resource, Performance tracking.





Sep 16, 2020


 

Normality of Stock return distribution in the BRICS

 Dr Sanjeet Sharma, Assistant Professor, UCBS, Himachal Pradesh University Shimla, Himachal Pradesh, India

 DOI : 10.17605/OSF.IO/36HTR

Abstract
PDF
e-Cer
e-Pub
Downloads:  
|   Views:  

The present study has been conducted to test the normality assumption for the behaviour of market returns in the BRICS stock markets. The study has been conducted on daily market returns for the period of 1st April 2011 to 31st March 2019. The stock return normality has been examined using skewness, kurtosis, Shapiro-Wilk, Jarque-Bera and Kolmogorov-Smirnow test. The study has also made an important attempt for testing the normality assumption for market returns over the longer periods, considering specifically blocks of 5, 20, 60, and 120 consecutive market days between 2011 and 2019. Based on the analysis, it can be said that for shorter return periods the empirical distribu¬tions of all the countries departed from a normal distribu¬tion and reflected asymmetric behaviour. As far as intermediate return periods are concerned some tests rejected of the normality assumption, and others accepted. But for a lengthier period, none of the tests rejected the assumption of normality for any country. Thus, it has been observed that the behaviour of the returns approaches a normal distribution as the length of time increases. This suggests that investors should not rely on the normality of returns assumption while evaluating risk for daily market returns and shorter return periods. However, assumption normality of returns may be valid for longer return periods. Key words: BRICS, intermediate return, market returns





Sep 16, 2020


 

9box Grid as A HR Analytical Tool to Nurture A Dynamic Work Culture

 Dr. Malathi Selvakkumar, Principal – Collegiate Education, Aachi Educational and Research Foundation, Chennai, India

 DOI : 10.17605/OSF.IO/7DHQF

Abstract
PDF
e-Cer
e-Pub
Downloads:  
|   Views:  

HR Analytics also called as people analytics/ talent analytics/ workforce analytics has come as a one-stop solution to the aid of the HR personnel, and enables them to gain meaningful insights about workforce effectiveness in nurturing a dynamic work culture. HR has now begun to don a kaleidoscopic role to match the growing trend of job seekers constantly on the lookout for potential opportunities while employed. HR thus not only induces employee engagement and loyalty, but contributing in creating a pulsating work culture. The 9 box grid is a popular talent management tool that attempts to correlate employees’ growth potential and their performance, and plot the same to categorise them on this basis. This is done in three stages and the employee categories have been explained in detail, based on their characteristics. The types of employees range from bad hires that are least desirable if they do not get aligned to the company’s culture and practices; to the star performer who has all the makings of a true leader. If he is mentored effectively, the star employee can soon take over the reins of the organisation in the near future. The employee performance largely depends on the nature of the prevalent culture that is closely monitored using this grid analysis. Key words: organisation, employee, potential, performance, culture, employee engagement, talent management





Sep 30, 2020


 

Digitalization Impact on Banking Sector

 Ashwini Basavaraju - Research Scholar, Dayananda Sagar University,Bangalore, Karnataka, India
Rashmi.S- Research Scholar, Dayananda Sagar University, Bangalore, Karnataka, India

 DOI : 10.17605/OSF.IO/YKXV2

Abstract
PDF
e-Cer
e-Pub
Downloads:  
|   Views:  

Digital India is the most important initiative undertaken by our honourable Prime Minister Mr.Narendra Modi which has remodels India into a digitally empowered society. Digitalization is the procedure of altering information into digital method with the assistance of technology. These initiatives have changed the working pattern of banking sector. Digitalization is not a preference to finance trade, rather it is predictable as each sector has implemented and there is no exception to banking industry. So Digitalization is accepted by our banking sector and has been successfully implemented. With this journey of digitalization, the banking industry undergoes both positive and negative impact. In this study an attempt has been made to identify how the digital banking has influence on rural sector. Keywords: Digital Transformation, E-Governance, rural sector, Mobile banking, Cashless transactions.





Sep 30, 2020


 

Growth & Success of Social Media Marketing

 Dr. Amit Verma, Assistant Professor, Department of Commerce, Kalicharan PG College, Lucknow, Uttar Pradesh, India

 DOI : 10.17605/OSF.IO/B47ZH

Abstract
PDF
e-Cer
e-Pub
Downloads:  
|   Views:  

Today Social Media is a platform used for marketing of products and services, through social media marketers can reach the customers, sell their products and finally connect to them for conveying updated information. The basic motto of the manufacturer is to make a brand image of their enterprises, enhance more prospective customers by utilizing the platform of social media. Indian market is today changing at faster pace day by day and marketers are making communication with the consumers by the means of Internet. These days in the era of COVID 19 pandemic where people are forced to stay at home due to Corona Virus and they are spending more time on social media like WhatsApp, facebook and on other social media, this advantage is taken by most of the manufacturers and they are selling their products on Internet and also their products are available on the various social media websites, this way they are making their market as a digital market rather than going for the traditional markets. In India nowadays people spend their time on social media which becomes a plus point for marketers and it is growing day by day at higher speed which changed the whole game of traditional Indian Market and it resulted in the form of online products provided by the Marketers through social media. By adopting the platform of Social Media, it becomes the way to gain a success in the Consumer Market. This paper is an attempt to focus on factors which affect the growth and success marketing of Social Media before COVID 19 pandemic. Keywords: Social Media, Marketing, Marketers, Digital Market, Customers, Internet.





Sep 30, 2020


 

Entrepreneurs: Achieving Sustainable Development Goal of Education Through Social Entrepreneurship

  Dr. Ketan Vira, Dean & Associate Professor, GNVS Institute of Management, Sion-Koliwada, Mumbai, India.

 DOI : 10.17605/OSF.IO/B47ZH

Abstract
PDF
e-Cer
e-Pub
Downloads:  
|   Views:  

Increasing awareness towards social issues as well as the spirit of entrepreneurship has opened up multiple areas where social reforms can be seen. Further to this study Sustainable Development Goals (SDGs) adopted by India calls for the action in one area which will have an effect in all the other areas. The light of the same promoting social entrepreneurship will result in achieving these goals by 2030. The study focuses on one of the SDGs i.e. Quality education by developing a model where the social entrepreneur can play a central role in achieving inclusiveness. Keywords: Social Entrepreneurship, Edupreneurs, Education.





Sep 30, 2020


 

Reaction of Stock Market to Bank Merger and Acquisition Announcements in India

  Dr.K.Karthikeyan, Associate Professor of Commerce, Vivekananda College, Thiruvedakam, Madurai, Tamil Nadu, India.
V.Hema, Guest Lecturer, Government Arts and Science College, Theni, Tamil Nadu, India.

 DOI : 10.17605/OSF.IO/FX9AU

Abstract
PDF
e-Cer
e-Pub
Downloads:  
|   Views:  

The present study has intended to measure stock market relation and reaction to merger and acquisition announcements in banking sector of India. Stock market becomes instrumental and influential in all corporate events. The information contents of such market in the announcements have enforced significant impact on the shares of companies. Investors in stock market have achieved handsome return all around the globe during the past three decades as per the corporate events. The study has initiated to measure the stock market reaction to merger and acquisition announcement in the banking sector in India. Further, the study has intended to predict the strategies found in merger and acquisition announcement so as to outperform the stock market. The study is constructed with the sample of 10 banking merger in India and the banks should be listed in National Stock Exchange of India. Findings have indicated that investors achieve better gain from merger and acquisition announcement. Shareholders earned low level of return during the event window of 21 days prior to and 21 days after the merger and acquisition announcement. However, the merger and acquisition ensure returns in both pre and post merger period. During the 43-day window period, investors have earned only 2.92 percent of stock value. Investors can attain substantial ACAR of 4.18% if the shares of the acquiring bank are purchased five days prior to the announcement day. Key Words: Banks, Abnormal Returns, Cumulative Abnormal Returns, Merger and Acquisition, Pre and Post Announcement.





Sep 30, 2020


 

Consumer Preference and Buying Pattern in Rural Markets
(A Study with Reference to Fast Moving Consumable Goods in Villupuram District)

  Dr.K.Krishnakumar, Associate Professor and Head, Department of Commerce, Periyar University, Salem, Tamil Nadu, India.
V. Subasini, Research Scholar (part time), Department of Commerce, Periyar University, Salem, Tamil Nadu, India.

 DOI : 10.17605/OSF.IO/7DQSH

Abstract
PDF
e-Cer
e-Pub
Downloads:  
|   Views:  

The rural market is one of the growing concepts in current scenario. It is stimulating buying pattern of village people. Gandhi’s saying village is the backbone of our country so, villages are developed all are developed that’s why FMCG to acting as a bridge between rural people as well as a rural marketing. The rural people are preferred branded products based upon our economic situations. The banking and microfinance, and self-help groups also helping the rural people in their financial background so, the rural people prefer all types of branded products and their buying pattern also entirely different from literature and illiterate people. This paper explores consumer preference and buying patterns through rural market in Villupuram district. Key words: Consumer preference, buying behavior, rural marketing, preferable goods, factors affecting consumer preference, FMCG, etc.





Sep 30, 2020


 

Analysis of various constructs of Employee Engagement: A Literature Review Study

 Komal Bhardwaj, Research Scholar, GD Goenka University, Gurugram, India.
Dr.SumairaJan, Assistant Professor, GD Goenka University, Gurugram, India

 DOI : 10.17605/OSF.IO/BP8XG

Abstract
PDF
e-Cer
e-Pub
Downloads:  
|   Views:  

Employees are the most important resource for any organisation, the more important point is that where engaged employees are assets for an organisation while unengaged employees prove to be a burden or liability for it. So Employee Engagement is playing an important role from last 30 or more years in dealing with HR issues. The main objective is to study the concept of Employee engagement in detail and also discuss factors that are affected by engagement and that through which engagement is affected. The researcher will identify various components of Employee Engagement and its importance for the organisation. Benefits of engagement are also discussed. The methodology use by the author is qualitative and various secondary sources of collecting data like papers from various Journals are collected and only selected papers are used for collecting information. The major findings is engagement of employees results in better growth , prosperity of the organisation and engaged employees are more satisfied, healthy and productive employees. Keywords: Employee Engagement, Employee Performance, Employee.





Sep 30, 2020


 

A Study on Social Entrepreneurship in India

 Sruthi.S, Dept of Commerce (PG), University Of Kerala, Kariyavattom Campus, Kerala, India

 DOI : 10.17605/OSF.IO/PW7AE

Abstract
PDF
e-Cer
e-Pub
Downloads:  
|   Views:  

Social entrepreneurship in India and around the world has become the buzz word. Individuals have discovered this idea of generosity somewhat charming in nature. It has the best blend of social assistance and business enterprise; this mix makes it generally alluring thus one of a kind in nature. Generally business enterprise is identified with financial exercises and being savagely benefits making and overlooking social advantages or cultural prosperity. In the current time of substantial industrialization also, monetary development, cultural increases have reclaimed seat or indeed, even out of the sight all around the globe, including India, with the idea of social enterprise ascending in India and around the globe has helped in serving the general public in additional significant way than any time in recent memory alongside living the soul of business with its fullest. Social business isn’t a more up to date idea yet the situating of the idea has ascended higher than ever as of late. As the meaning of social business enterprise itself explains that its fine blends of business enterprise and cultural increases. In later times, the idea has taken new personalities and shapes, and has been acknowledged among more extensive regions. A portion of the conspicuous associations in India has acknowledged this type of working together also, molded the general public in a positive way. This research paper primarily aims to study about various Social Entrepreneurship Models and the challenges faced by Social Entrepreneurs. The source of data for this study is collected from various secondary sources such as journals, articles, websites, magazines, etc. Keywords: Social entrepreneurship, Social Innovation, Integrated Growth, Social issues





Sep 30, 2020


 

An Empirical Assessment of Quantitative factors determining Dividend Policies of Listed Firms in India

  Dr C.S. Sharma, Associate Professor, Shri Ram College of Commerce,New Delhi, India
Preeti Bansal Maharaja Agrasen Institute of Management Studies, New Delhi, India.

 DOI : 10.17605/OSF.IO/VPR9U

Abstract
PDF
e-Cer
e-Pub
Downloads:  
|   Views:  

The present study analysed the quantitative factors that determine the dividend policy of all BSE firms listed in India. The analysis is based on 2,845 BSE listed firms for a period ranging from 1992 to 2018. Panel regression has been employed to assess the relationship between dividend policy and quantitative factors. A few variables were identified from past studies such as profitability, leverage, liquidity, free cash flows, firm age and size as determinants of dividend policy. The results of the panel data regression exhibit that firm liquidity, firm age and firm profitability are significant factors which affect dividend policy for firms listed in India. Keywords: Dividend, BSE listed firms, Panel Regression, India.

PRIMAX IJCMR VOLUME NO.8, ISSUE NO. 1,APRIL - JUNE 2020

Click Here

PRIMAX IJCMR VOLUME NO.7 ISSUE NO. 4 JANUARY- MARCH 2020

Click Here

PRIMAX IJCMR VOLUME NO.7 ISSUE NO. 3 OCT- DECEMBER 2019

Click Here

PRIMAX IJCMR VOLUME NO.7 ISSUE NO. 2 JULY - SEPTEMBER 2019

Click Here

PRIMAX IJCMR VOLUME NO.7, ISSUE NO. 1,APRIL - JUNE 2019

Click Here

PRIMAX IJCMR VOLUME NO.6 ISSUE NO. 4 JANUARY- MARCH 2019

Click Here

PRIMAX IJCMR VOLUME NO.6 ISSUE NO. 3 OCT- DECEMBER 2018

Click Here

PRIMAX IJCMR VOLUME NO.6 ISSUE NO. 2, JULY - SEPTEMBER 2018

Click Here

PRIMAX IJCMR VOLUME NO.6, ISSUE NO. 1,APRIL - JUNE 2018

Click Here

PRIMAX IJCMR VOLUME NO.5, ISSUE NO. 4 JANUARY –MARCH, 2018

Click Here

PRIMAX IJCMR VOLUME NO.5, ISSUE NO. 3 OCTOBER -DECEMBER 2017

Click Here

PRIMAX IJCMR VOLUME NO.5, ISSUE NO. 2 JULY - SEPTEMBER 2017

Click Here

PRIMAX IJCMR VOLUME NO.5,ISSUE NO.1 APRIL - JUNE 2017

Click Here

PRIMAX IJCMR VOLUME NO.4, ISSUE NO.4 JANUARY - MARCH 2017

Click Here

PRIMAX IJCMR VOLUME NO.4 ISSUE NO. 3 OCTOBER -DECEMBER-2016

Click Here

PRIMAX IJCMR VOLUME NO.4 ISSUE NO. 2 JULY-SEPTEMBER-2016

Click Here

PRIMAX IJCMR VOLUME NO.4, ISSUE NO.1 APRIL -JUNE -2016

Click Here

PRIMAX IJCMR VOLUME NO.3, ISSUE NO.4 JANUARY-MARCH-2016

Click Here

PRIMAX IJCMR VOLUME NO.3, ISSUE NO.3 OCTOBER-DECEMBER-2015

Click Here

PRIMAX IJCMR VOLUME NO.3, ISSUE NO.2 JULY- SEPTEMBER-2015

Click Here

PRIMAX IJCMR VOLUME NO.3, ISSUE NO.1 APRIL-JUNE 2015

Click Here

PRIMAX IJCMR VOLUME NO.2, ISSUE NO.4 JAN-MARCH 2015

Click Here

PRIMAX IJCMR VOLUME NO.2, ISSUE NO.3 OCT- DECEMBER-2014

Click Here

PRIMAXIJCMR VOLUME NO.2, ISSUE NO.2 JULY-SEPTEMBER 2014

Click Here

PRIMAX IJCMR VOLUME NO.2, ISSUE NO.1 APRIL-JUNE 2014

Click Here

PRIMAX IJCMR VOLUME NO.1, ISSUE NO.4 JAN-MARCH-2014

Click Here

PRIMAX IJCMR VOLUME NO.1, ISSUE NO.3 OCT- DECEMBER-2013

Click Here

PRIMAX IJCMR VOLUME NO.1, ISSUE NO.2 JULY- SEPTEMBER-2013

Click Here

PRIMAX IJCMR VOLUME NO.1, ISSUE NO.1 APRIL - JUNE 2013

Click Here